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Steve Jobs, CEO, legend, PR flunky

Apple's iGodPity the underworked and lonely Apple PR staffers. Whenever they have a chance to do their job, the boss takes all the action for himself. Following the iPhone price drop and Steve Jobs's Marie Antoinette-esque "That's technology" declaration, a reporter at a major newspaper put in a call yesterday to the the PR department asking for comment. A mere half-hour later, Jobs himself returned the call. Shortly thereafter, Apple posted Jobs's iPhone-credit announcement to its website. Has the man never heard of delegating?

12:26 PM on Fri Sep 7 2007
By Megan McCarthy
2,703 views
1 comment

Comments

  • that's it, why Apple needs public relations when Steve Jobs is everywhere doing everything in front of the public. Delegation is not always a good thing when you want something done right.
    SJ is an idealist.

    Apple is smart and spend money where it should be spent; innovative R&D and sales. Let's save money on payroll no need for PR ressources.


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