Valleywag
online advertising
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Google sells the search marketing business it never wanted to own
As promised, Google has found a buyer for Performics, the search-marketing business it acquired when it bought DoubleClick. French ad conglomerate Publicis will take the Chicago-based company off Google's hands for an amount that so far remains undisclosed — probably because the fire-sale price will be low enough to be immaterial to both companies. [Reuters]
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DoubleClick's affiliate network now part of Google
In 2004, DoubleClick bought Performics for $58 million and came out with the DoubleClick's Performics affiliate ad network, a system which pays publishers after users click on an ad and make a purchase or take some other action. Now, after Google's acquired DoubleClick, its rebranded the network as the Google Affiliate Network, signaling the search giant's entry into cost-per-action advertising, after tentative experiments. [News.com]
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antitrust
Google's answer to antitrust concerns over Yahoo deal: Whirlpool
Yahoo executives want to let Google serve ads next to its search results. But that would mean Google would be selling ads on 80 percent of all search queries online. Microsoft won't let that happen without stirring up antitrust fears in Washington. Secret Google sources tell the New York Times they plan to get around these concerns by schooling regulators on the concept of "co-opetition," which they say what Toyota does when it sells hybrid engines to GM, or when Whirlpool makes appliances for Sears. More » -
10 worst workspaces
Tech's worst workspace: Mozilla
What's so bad about Mozilla's Toronto workspace? Besides the fluorescent lighting, the colorless white walls and the folding tables, the worst thing about Mozilla's Toronto workspace is how we're sure management would improve it. With corporate graffiti, company logos and too many colors. That was management's trick at Facebook and look where readers ranked it in our poll on tech's ten worst workspaces — as tech's second-worst workspace, just after Mozilla. Check out the full list, below.
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10 worst workspaces
Rank tech's 10 worst workspaces
After reviewing our post "The 10 worst workspaces in tech," commenter AdmNaismith described Facebook's office, pictured above, as "foggy, dank, dim, and utterly depressing." Commenter mothra1 hated Yahoo's New York offices more: "They suck! Lifeless and impersonal. Kinda like the douchebags who still actually work there." Meanwhile, Adobe apologist BlairHapjo told us we "clearly didn't get past Adobe's lobby," and the rest of the office features "Aeron chairs, real offices (with doors!), big picture windows." For us, the worst offices we found on Office Snapshots and elsewhere were the the ones that try too hard to seem Internet-hip, like Jajah and Google. Now it's time to settle the disputes. Below, vote for your least favorite and help us rank tech's 10 most dismal places to work:
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pop quiz
Google and the seven dwarfs
Google's collection of Web properties somtimes seem unconnected and disorganized. But there's a common thread between Print Ads, Audio Ads, TV Ads, Checkout, YouTube, Postini and DoubleClick. Can you guess what it is? More » -
cubicle culture
The 10 worst workspaces in tech
We've toured the top 10 workspaces in tech. Now, we've gone back to Office Snapshots to find the 10 worst. What makes them so bad? Some offend with exposed fluorescent lights, gray cubicles and a dystopian corporate sheen. But others, with their pseudo-hip graffiti, kindergarten toys and plastic decorations — all in a desperate attempt to seem "Internet-y" — come off even worse. We'll start with Yahoo's New York digs.
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10 worst workspaces
DoubleClick
DoubleClick
Here is DoubleClick's office in Colorado. I've never been there, but I know for a fact there are more Cathy cartoons pinned against gray cubicle felt in this office than any other in tech. (Photos by Ben Saitz)
Next: Adobe -
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eric schmidt
Google CEO backpedals on privacy promises
Last year, Google placated privacy-minded opponents of its DoubleClick acquisition with promises to create a new kind of Web browser "cookie," a file which keeps personally identifiable information about a website's users. Now that Google has swallowed DoubleClick, the online advertising company seems to have lost its interest in developing these so-called "crumbled cookies," the Financial Times reports. Google CEO Eric Schmidt that's because cookies are too complex for Google to deal with. "What we've discovered about cookies is that every question leads to a one-hour conversation," Schmidt said. Please, folks, be a little more understanding: It's not that Google doesn't want to answer difficult questions about privacy. They're just too busy.
