SAN FRANCISCO, 2:51 AM, WED JUL 9 | 30 POSTS IN THE LAST 24 HOURS | tips@valleywag.com | RSS

Google is just using you

BrainThose sneaky dastards! The reality behind Google's mysterious free 411 service is far more insidious than we could have imagined. The conspiracy theories ran rampant: We even wondered if it was a way to test the effectiveness of Google-brokered billboard ads! But no. According to Google VP Marissa Mayer, it's actually a way to record our voices and get inside our heads. The horror!

Says Mayer:

The reason we really did it is because we need to build a great speech-to-text model.
That's right. GOOG-411 is free — as in free labor for Google. If you want to dial a local pizzeria that badly, you're going to have to volunteer to train Google's speech recognition software. Mayer suggests that all this talk will be put towards projects like video search. Great. All this so we can find Robert Scoble whiteboard videos on YouTube. (Photo by Gaetan Lee)

5:20 PM on Mon Dec 17 2007
By Mary Jane Irwin
2,671 views
6 comments

Comments

  • I've tried to use it a few times in different cities. It's horrible. The speech recognition is really bad and the listings it pulls up are way off the mark.

  • I've had just the opposite experience; The speech recognition is not perfect but is usually spot-on. I've only had to try more than once for a handful of things. There's only been one thing I never could get it to find - a local vegan restaurant named "Sluggo's".

    But by and by it's been great for me and I use it ALL the time.

  • Image of WagCurious WagCurious at 06:12 PM on 12/17/07 *

    Don't forget that anyone can register as a business with Google 411, and once the submitted phone number is answered once (i.e. pass a simple validation test), the business "owner" can change the number to any other phone number, anywhere on the planet. So it's really quite kind of them to offer a service that allows you to call anywhere in the world for free.

  • I've found the service to be useful and was impressed with the accuracy of the voice recognition. Then again, I was also blown away with Jott early on only to have it butcher my words later. Joking aside, the 1-800-GOOG-411 service so far appears effective and very useful. At this point I'm good with helping train Google's speech recognition system with my "phonemes".

  • Image of sample032 sample032 at 09:23 PM on 12/17/07 *

    @WagCurious: A la Grand Central?

  • Blue. BLUE. BLUE!!!!!!!!

Start a discussion:

Reply by Email

Login with your username and password below. Or comment on this post via email.