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How Digg's algorithm works -- the 100-word version

digg-logo.jpgYou already know how Digg works. Post a funny picture of Kevin Rose or a tribute to Apple's greatness and there you have it — you're on the front page. You're not wrong. But social media maven Muhammad Saleem says there's actually a little science to Digg as well. In a post on Search Engine Land, Saleem explains how Digg's algorithm does and doesn't work. He should know. Most of his recent Digg submissions have garnered several hundred votes. Good stuff, only it runs way too long. Here's our slimmed-down version.

What's it take to get to the home page? It's the algorithm, stupid!
  • Digg's algorithm accounts for recent participation rank of user and followers.
  • Frequent success makes subsequent success more difficult. Take a few days off sometimes.
  • Get a quick succession of diggs from "high-value" users.
  • The number of diggs needed to reach the homepage correlates to the number of diggs being cast at any given time, and how your story compares to the average.
  • Competition in categories Technology, World and Business is fiercer than in Sports or Entertainment. 50 diggs will get a story promoted if it is tops in its category.
  • The faster a story gets votes, the lower the vote count has to be at which it is promoted. But diversity is important. Stories dugg by "voting rings" will sit at the top of the queue for hours.
  • Too many buries and your story will be removed from the queue.
  • Comments can help push a story over the edge. Not fake ones, though.
  • Wrong: An absolute number of votes is required.
  • Wrong: You're doomed if your story isn't submitted by a top user.
  • Wrong: Number of friends is important. Digg looks for is diversity in the Diggs a story receives.
  • Wrong: There is a 24-hour window for success.

3:59 PM on Thu Nov 29 2007
By Nicholas Carlson
17,774 views
6 comments

Comments

  • this post was written just to show up on digg, huh?

  • Kinda interesting. Any one want to create a Google around hiring some smart folks and creating a business model around it. I am in for it.

  • You've left out one thing.

    The moderators have a huge say as to what can make it to the front page.

    I've seen posts with 300+ diggs and 90+ comments never make it to the front page. And I've seen diggs with hardly any diggs and no comments get make it.

    They have either tweaked certain types of stories from getting to the front page or they have made the algorithm so that only mods can allow certain stories to make the front page.

    Then, if you mention this, you get banned.

    I know this firsthand :p

  • Image of Nick Douglas Nick Douglas at 07:51 PM on 11/30/07 *

    @appetite: Like all the 100-word summaries of other sites' articles, it was written to save us all some time. "In 100 words" is my favorite Valleywag feature.

  • @Nick Douglas:
    Completely agree w/ Nick! "In 100 words" is a hands down favorite of mine on Valleywag. Keep it up!

  • @vijaymv_in:
    Dude i am so fucking intensely excited about creating a Goggle with smart people. How many smart people will we need? What kind of smart do they have to be? I know some dudes down the way, they're not into books or stuff like that but they love making googles (they have made many).

    I am totally in for it Vijaymv_in . Lets change the world with smart folks.

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