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Google launches Froogle Products Shopping

Why the frenzy of end-of-year redesigns at Google? Last week we noticed that Google was launching a new sidebar with Video and Products results. This evening, Google changed the "Products" button on its home page and search result pages to "Shopping."

Originally called Froogle, a pun on "frugal," Google Product Search has never really gotten the attention it deserved. It could have posed a threat to eBay or Amazon.com, especially when combined with Google Checkout, but it never really caught on. Additionally, for anyone who has ever used it, it's certainly not the best product finder out there. I much prefer Amazon, with its huge collection of third-party merchants, for my shopping needs.

Regardless, we're in the thick of the holiday shopping season and many, many buyers are turning to the Internet to find gifts without braving the mall. I'm buying all my gifts on Amazon. I have spent two to three times more at Amazon.com this year because of free two-day shipping from Amazon Prime. Larry and Sergey, when you give me something as awesome as that in Google Shopping, you'll have a convert. Until then, Jeff Bezos gets my hard-earned bucks.

9:45 PM on Mon Dec 17 2007
By Jordan Golson
925 views
4 comments

Comments

  • Could you make the arrow builder and the font smaller, please?

  • I was a little disappointed that Amazon waited almost a week ('till this week) to ship some stuff I ordered. Yes, it will come in time for Christmas, but I'm meeting some people before Christmas and thought that I had ordered in time, now it's up in the air.

    As for Google Shopping, I think it will definitely help them that they've finally chosen an intuitive name for the feature.

  • If you order a lot of stuff from Amazon then get a Prime membership. Your stuff gets sent out that day or next day at the latest. $80/year but with the discount you can easily make up for it. You don't need order $25 worth of stuff either.

  • I usually don't order much from Amazon but I liked the free trial of Prime.

    I was pleasantly surprised (and relieved) to receive my order today, a couple days earlier than the estimate.

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