News Corp. continues efforts to prove that it didn't pay $580 million for the Michael Bolton of social networks. Its latest tack: remaking MySpace into a true destination, not just a place for bands to advertise. Its latest attempt is a new licensing deal with Sony BMG that allows MySpace to stream music videos and audio from the label group's catalog in exchange for a share in sponsorship and advertising revenues. No doubt MySpace is trying to get a jump on the rumored Facebook music platform. No chance, of course, that it will first work on actually making the site navigable.
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Digital Music
MySpace selling Sony BMG music
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