gaming the system
CBS hired anchor Katie Couric to turn return its news division to ratings glory. Didn't happen. So like any good media organization in the 21st century, CBS has resorted to good old-fashioned Diggbaiting. Below a video of Couric in her office, sporting a Digg T-shirt and reading a script — "Oh, hi everybody! Nice to see you. Welcome to CBS News. Sorry about my mess." Putting a woman in well-cut Digg clothing is a trick as old as the site of course. Two years ago alt-porn star Posh Suicide
did the same thing, drawing 2,828 Diggs. Couric has a ways to go to catch up: Her video is sitting at a meager 40 votes after 18 hours. But then, we'd already
discovered that Digg users aren't quite the slobbering teenage boys spammers assume they are.
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domains
NICK DOUGLAS — The domain paradox: Domains used for actual online companies are terrible (zooomr.com, browster.com, del.icio.us) while domains registered for no good reason are wonderful (fancytrousers.com, stuffonmyfriends.com, supr.c.ilio.us). Here are ten fantastic domains that have been claimed — and five that haven't.
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bloggers
NICK DOUGLAS — Take a deep breath and exhale with me: Ommmmmm! Our editor Chris mapped out the
path to blog nirvana earlier this month. Now I'm proud to present a heatmap locating popular blogs (and a few major web sites) among the four spheres of audience reaction: Affirmation, indignation, titillation, and stimulation. Spot Gawker, TechCrunch, Dooce, Michelle Malkin, Ze Frank, Engadget, and more!
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web 2.0
NICK DOUGLAS — "Oh my god Web 2.0? More like
Bubble 2.0!" Okay, good start. But to really intimidate non-geeks and show how you're
so over Web 2.0 (as proved by the five parody logos you uploaded on Flickr and auto-inserted into your blog), you need to break out these advanced tactics.
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public relations


NICK DOUGLAS — After a year of Silicon Valley startup parties and conferences, I thought I hated startups because the staff was deluded and vapid. I was wrong — I just hated their PR people. Here's why your startup should fire its flacks.
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pranks


NICK DOUGLAS — With the social tools at your disposal, you can propose to your girlfriend with a $25 ad spot or call your local pizza place to say hi. Sure, you can be friendly. But wouldn't you rather play rough? You can launch a smear campaign against your enemies from the comfort of your own home, by following this five-step plan.
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gadgets


NICK DOUGLAS — The annual gadget orgy known as CES turned out some shiny pretty things, but it popped out some damn ugly (and stupid, useless, wasteful, and all the other things your momma called you) gadgets. Here's an illustrated recap of the worst, and just what makes each so unsellable.
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