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Citysearch

earnings

IAC down more than half a billion in second quarter

In the second quarter, IAC swung from a $94.6 million profit last year to a $421.6 million loss this year. Don't blame Jakob Lodwick! His former company, Vimeo, is nowhere near the top of IAC/InterActiveCorp's expense report for the past quarter. The real problem at Barry Diller's Internet empire is Cornerstone Brands, a rollup of catalog companies undermined by weak consumer spending in home and apparel retail. Cornerstone's losses led to a $300 million writedown in goodwill in IAC's second quarter. In addition, the soft real estate market cut revenue for home financing site LendingTree nearly in half. More »

click fraud

IAC's Citysearch faces class-action lawsuit over click fraud

Los Angeles-based law firm Kabateck Brown Kellner filed a class action suit against IAC property Citysearch, alleging the site charges pay-per-click advertisers for fraudulent clicks. The firm has won similar cases against Yahoo and Google. All the major search firms now belong to anti-click fraud coalitions and make lots of nice noises about the problem. Truth is, click fraud isn't much of one. As Google CEO Eric Schmidt explained during an unguarded moment a couple years ago, click fraud will never be that much of a problem because if fraudulent clicks devalue the worth of click for an advertiser, that advertiser can always pay less per click.

IAC subsidiary CItySearch will share its reviews and other content over AOL sites such as AOL City Guide, AOL Local Search, and MapQuest. AOL will in return handle the serving of CitySearch ads. Terms of the agreement were not disclosed. At least, not yet. [News.com]

search

MerchantCircle provides a circle jerk for local businesses

The first rule of Valleywag: Never pitch Valleywag. But sometimes the temptation just proves too great. In response to a post about Google and Yelp's rivalry in local search, a MerchantCircle employee contacted us to tout the company's supposed leadership in the market, pitching the site for some Valleywag love. Well, here's some tough love. We've looked into MerchantCircle's business model .. and found nothing but self-love. More »