• lazy valleywag

    John Battelle's million-dollar ad deal

    WEB 2.0 SUMMIT — At a panel discussion about making money in online video, Federated Media VP of sales Chas Edwards said he'd pulled checks "from a million dollars down to $10,000" for video ads on Federated's network, which includes the popular shows Diggnation and Ask a Ninja. The burning question: Who paid a million bucks to Federated, run by Web 2.0 conference co-chief John Battelle, and for what? We were unable to tackle any of Federated's execs at the jam-packed conference Wednesday. Somebody get Edwards or jbat to spill the details, and send it to us. Otherwise we'll wonder if Edwards wasn't actually referring to Microsoft's non-video advertorial deal for which Federated bloggers wrote ad copy. Why? Because Edwards also said the biggest dollars come from selling "host endorsements" rather than separate advertiser-produced spots.

    5:03 AM on Fri Oct 19 2007
    By Paul Boutin
    297 views, 2 comments

    Latest by ScalaWag: Plus 'pulled checks' could mean some bulk sale into the future, not any particular ad campaign. Way to inflate revenues more »

  • search

    MerchantCircle provides a circle jerk for local businesses

    The first rule of Valleywag: Never pitch Valleywag. But sometimes the temptation just proves too great. In response to a post about Google and Yelp's rivalry in local search, a MerchantCircle employee contacted us to tout the company's supposed leadership in the market, pitching the site for some Valleywag love. Well, here's some tough love. We've looked into MerchantCircle's business model .. and found nothing but self-love. More »

    Feature

    10:17 AM on Mon Aug 20 2007
    By Tim Faulkner
    3,348 views, 7 comments

    Latest by SnowingCookies: @SajiliBabbas: exactly the same reason why I am here. the automated cold-calling from them is still happening, received one just more »

  • 1

  • 1-2 of 2 for "Chas Edwards"