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Last FM goes to CBS

Picture 35-8Last FM, the popular personalized online radio station, has been acquired in one of the richest deals yet for a new-generation web venture, and one with minimal revenue. The UK-based site, which tracks the choices of a user's friends to make suggestions, is going to CBS for about $280m. Superficially, the deal makes sense. CBS, the TV network, also has one of the largest radio networks in the US; and Last FM represents a new way of listening to music. But that's about the limit of any synergy.

The transaction has more to do with the boom in search and banner advertising, which has spilled over into an indiscriminate enthusiasm for internet assets. CBS, since it hired Quincy Smith, a former banker, to run its online operations, has become one of the more frenzied dealmakers.

Though this deal won't really matter, it will be amusing to imagine the panic at Viacom, which is also controlled by crotchety billionaire Sumner Redstone. At the core of CBS's sister company is MTV Networks; and Last FM has been described as MTV for the new web-native generation. That will sting.

7:22 AM on Wed May 30 2007
By Nick Denton
948 views
3 comments

Comments

  • Free radio?? Does it still exist and does any one listen to it any longer? LOL

    $280M for an app. that tracks listening habits......

    Hey I'll make one for half that cost and it will work on Siri and XM and I won't expect some bloated pay off either..just a hundy million and we're good.

    $280m for that?????

    Web 4.0

    M

  • It's still a presumption that you can invite a load of people to join you as if you're their friend, and you're inviting them to a party, and then say actually you're here so we can show you a load of adverts, and for everyone to stick around and think it's ok.

  • Image of Nick Denton Nick Denton at 11:29 AM on 05/30/07 *

    From a tipster: I'm sure you know this, but Lastfm was being floated for a lot more than 280mm
    for some reason, they (and Rimer) agreed to less.
    maybe there is lots of upside in an earnout or something.

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