I'm a dunce. I was wrong. There, I said it. In running a tip on Tuesday that a drunk employee brought down 365 Main, the San Francisco datacenter which hosts servers running some of the Web's most important sites, I trusted a source I shouldn't have. Here's the story behind my 365 Main post. A warning to readers of sensitive dispositions — I'm about to take you inside the sausage factory, and it's a bloody mess.
The tip, which I printed verbatim, came in by AOL Instant Messenger — not the most trustworthy of mediums, I'll grant you, but one favored by sources trying to preserve their anonymity. Despite my misgivings, I trusted the tipster for the following reasons:
- He IM'd me at 2:14 p.m. Pacific, only 27 minutes after 365 Main lost power supply from PG&E, before anyone outside the datacenter knew details of the outage, claiming to have information from a friend who worked there.
- I pressed him for some details and established that his connection to 365 Main was plausible.
- He gave me a first and last name, and told me that he worked at a large software company. I established that there was a real person with that name who worked at such a company.
Contrary to what some blogtards have written, I didn't invent the tip, or make the tipster up. We had sustained IM and phone conversations. And my tipster, for what it's worth, continues to stand by his version of events. But I'm the ultimate blogtard for not checking him out more thoroughly. I've since learned that the tipster has associations with a band of hackers who delight in social engineering, the art of using technical means to get human beings to do their bidding. And if he belongs to such a band — which he denies — I played right into their hands.
Why? I'm told by people close to the hacker group that they do this kind of thing for sheer amusement. That they enjoy harassing people in the Web 2.0 world. That they have broken California's privacy laws by illegally recording telephone conversations, among other misdeeds. (I'm not going to name them, because they'd just enjoy the attention.)
Before you condemn me, though, let me say this: Yes, I'm an experienced reporter who ought to have known better. While I worded the post itself cautiously, the headline should have reflected that same caution. It didn't, and I apologize as well for that. But in running Valleywag, I'm experimenting in a new medium and a new style of journalism. Yes, I take tips over the transom. Yes, I post early and often, and factcheck, update, and correct as I go. And yes, this is why you read blogs.
And I also should say a bit about why I was inclined to believe the tip. 365 Main CEO Chris Dolan personally gave me a tour of his facilities a few years ago. He showed me the generators, the flywheels, the systems. He led me to believe that 365 Main could ride out an earthquake, with its supplies of fuel and water.
Based on what Dolan told me, I found it more plausible that an employee, acting maliciously, could take down 365 Main's power than something as insignificant as a power outage. Protection from power outages, after all, are precisely why companies put their servers in datacenters with supposedly redundant systems.
I hope no one will come away thinking that, because of my error, 365 Main should come away from this free from blame. Big questions remain about its outage. The company itself admits it still does not know why half of its generators failed. Four of those five generators failed because of "problems in [their] start sequence."
Think about that: Why would four generators fail, for the exact same reason, at the same time? I have reason to believe that, for reasons of his own, my tipster may have been trying to deceive me, and through me, you. But I ran with the tip because it had the ring of truth. Something very wrong happened at 365 Main on Tuesday, and we still don't know what it was.
365 Main has denied that there was any "employee misconduct." With its investigation admittedly incomplete, however, I'm surprised it would make such a claim. As I've pointed out, the datacenter's credibility is very low. (And before you say it, allow me: As is mine.) Customers are fleeing fast. My latest tip, if you care to believe it: Technorati plans to move 500 servers out of 365 Main by September.
There's a simple step 365 Main's management can take to staunch its customer losses: After finishing the investigation, post the video from the datacenter's 24-hour surveillance tapes to the Web. Show exactly how its employees behaved during the outage. Or they could release the tapes to me, and I'll review them, and post about what I saw.
Feel free to doubt me. After relying on a source I no longer trust, I deserve it. But until management at 365 Main concludes its investigation and releases its surveillance videos to back up their version of events, you should continue to doubt them, too.












Comments
Here's to that image getting lots and lots of future use, Owen!
Wait, does that title mean we can't drink on the job anymore?
The reality of the tech-news blogosphere is that you don't always have time to meticulously research breaking stories. Tough break, man. Hang in there.
Owen - a tip. When you apologize for something. Just apologize.
This type of apology/redirect is popular online and I am not sure why. Everyone screws up, it's fine. But don't pull something else into the same post. It "cheapens" the apology. This is the "I am sorry BUT" response.
The part about "questions are still there on 365" is valid but not inside an apology post. Move it to a sep. post.
Don't drink and write.
"I got trolled by nutrollers," would have sufficed.
BTW, wtf is Technorati doing with 500 servers? That's some seriously bloated code.
If astronauts can do it, editors can too. Right?
[www.cnn.com]
I am not in any way associated with 365Main; I'm just an opinionated engineer :)
The fact that four generators failed at the same time isn't at all surprising IMHO.
Those generators are off 99.99% of the time; they only get switched on in the event of a power failure.
Moreover, they were probably never switched on after they were installed; companies are traditionally reluctant to do large-scale tests of their disaster recovery systems (redundant power, restoring from backup, etc): yes, they're *supposed* to work, but it's really really bad if they don't... ignorance is bliss.
So if the generators were defective, or installed incorrectly, it's likely that it would have never been noticed until they were first put into good use -- that is, this Tuesday.
Also, "social engineering" is not "the art of using technical means to get human beings to do their bidding", but quite the opposite -- the art of using human beings to accomplish technical goals :) See [en.wikipedia.org])
two things:
- i didn't know valleywag was about reporting news, so dont worry ;)
- that's why i am in the infotainment business, when wrong, i chalk it up to the entertainment side of things...
besides, you're batting average is still better than a VCs, or, I guess, a baseball player.
Your mea culpa may be the longest piece you've ever had published - congratulations!
Read Valleywag's description of itself in the upper left-hand corner of the screen, remove the hair shirt and get back to work debasing people.
You forgot to promise to check yourself into a drive-thru rehab center.
I think you're forgiven.
No one's expecting the Wag to be Cnet. All you had to do was say "my bad, I got pwned, there was no drunk, mea culpa."
Now go buy Megan a drink or three.
"Trolled by nut rollers" brought a big smile to my face all day yesterday.
Now I'm going to have to find other ways to get that feeling. If I end up homeless, on drugs, and begging for change outside 365 Main, it will be ALL YOUR FAULT.
Damn journalists, letting the truth get in the way of a good story. :(
Mark Twain understood bloggers. He said (I think it was him):
"Write drunk. Edit sober."
A code to live by.
@cmowire: Thanks for the reminder. It also ruined my comment about selling T-shirts that said "Please Don't Feed the Nut Rollers." I may have to rethink my earlier comment of support.
And I, for one, welcome our new insect overlords. I'd like to remind them that as a trusted TV personality, I can be helpful in rounding up others to toil in their underground sugar caves.
Sorry, couldn't resist...
dude, you don't need to apologize. this is valleywag. who cares?
YOU HAVE BEEN TROLLED BY NUT ROLLERS
This place is a nut troller coaster of epic proportions.
I have to agree with the others saying an apology isn't necessary. What credibility or integrity was there to damage? No harm, no foul.
Its not real? DUH?
However, bravo for admitting to it, next time this happens (and it will) just keep your apology a little shorter? That post almost needed to start with "It was a cold night in December 1974...."
Cool maybe I'll get some work moving some of those servers! I'll IM my project lead right now.
Respect.
beer?
nice job with the photo. your penance: use that as your avatar until the next power outage. or until 365 goes under, which is more likely to happen first.
I still got love for ya, buddy, but got opinions on the site.
Valleywag is 10,000 times better now. At least you'll admit when you're wrong, whereas prior editors just stuck with their "version of the truth."
You know if you keep apologizing Nick might give you the boot Owen :-)
Good post though, it's good to admit you get it wrong some times, it keeps you honest.
Only thing you missed in the original post is superimposing a drunk outside of the 365 Main building, that would have made for an even better post :-)
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