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Microsoft is allegedly demanding that startup XBux change its name to the far less hip XBucks, lest consumers be unable to distinguish between its Xbox 360 videogame console and a network that unites athletes with sponsors. Of course, we imagine Starbucks will then have grounds, as it were, to complain. [VentureBeat]

1:39 PM on Wed Aug 22 2007
By Mary Jane Irwin
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