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What is Ask's marketing department on? A grassroots campaign in the UK backfires when consumers realize that Ask's agency is funding it. One billboard trumpets the killing of Jeeves, the IAC search engine's former mascot; so confusing that we thought for a moment that Ask's main rival, Google, had funded the campaign. And this latest billboard sighted in Manhattan, though not so obviously self-destructive, is plain bizarre. The slogan — The Algorithm constantly finds Jesus — makes no sense at all. Tipster M, who sent in the photo, suggests: "The Algorithm should find a new ad Agency."
Your task for today: explain the logic of Ask's marketing campaign, or the hidden meaning behind its latest billboard. What's with the "constantly"?
The Algorithm is tweaking
What is Ask's marketing department on? A grassroots campaign in the UK backfires when consumers realize that Ask's agency is funding it. One billboard trumpets the killing of Jeeves, the IAC search engine's former mascot; so confusing that we thought for a moment that Ask's main rival, Google, had funded the campaign. And this latest billboard sighted in Manhattan, though not so obviously self-destructive, is plain bizarre. The slogan — The Algorithm constantly finds Jesus — makes no sense at all. Tipster M, who sent in the photo, suggests: "The Algorithm should find a new ad Agency."
Your task for today: explain the logic of Ask's marketing campaign, or the hidden meaning behind its latest billboard. What's with the "constantly"?
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12:59 PM on Wed Apr 11 2007
By Nick Denton
10,966 views
27 comments
