Valleywag
John Markoff has what appears like a revelation about the iPhone, which is to go on sale on June 29. "The anticipation, which is intense even by Jobsian standards, has led to some quiet, behind-the-scenes anxiety at Apple," writes the New York Times tech reporter. "Some Apple executives worry privately that expectations for the one-button phones may be too high and that first-generation buyers will end up disappointed." Of course, there's another explanation for Apple's pessimistic briefiings: the Cupertino consumer electronics company is trying to manage expectations. Much like the spinmeisters talk down the intelligence and coherence of their presidential candidates, to depress expectations to the point at which they can be easily surpassed.
The expectations game
John Markoff has what appears like a revelation about the iPhone, which is to go on sale on June 29. "The anticipation, which is intense even by Jobsian standards, has led to some quiet, behind-the-scenes anxiety at Apple," writes the New York Times tech reporter. "Some Apple executives worry privately that expectations for the one-button phones may be too high and that first-generation buyers will end up disappointed." Of course, there's another explanation for Apple's pessimistic briefiings: the Cupertino consumer electronics company is trying to manage expectations. Much like the spinmeisters talk down the intelligence and coherence of their presidential candidates, to depress expectations to the point at which they can be easily surpassed.
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8:38 AM on Mon Jun 4 2007
By Nick Denton
6,176 views
13 comments
Comments
Well, its still being talked about, so that's good right?
Sorry, but this thing can never live up to the Jesus-phone hype that has been created around it. Except maybe for fanboy's and Jobsenites.
I so want one!
"Except maybe for fanboy's and Jobsenites."
Ok, whew.
"Some Apple executives worry privately that expectations for the one-button phones may be too high and that first-generation buyers will end up disappointed."
I can understand their concerns. The phone has been hyped to death. Let's hope it does live up to the hyped expectations otherwise some "followers" will be very disappointed.
the problem is not busting expectations, is busting the expectations of fanboys. That might hurt Apple, when their core following starts wondering if Steve is really J-man reincarnate.
@Froggy:
I really have a hard time seeing a poor product actually make the Apple cult lose faith. The problem will lie in the rest of the universe. If the phone doesn't live up to expectations and turns out not being worth $600, no one but die hard Apple fans will want it, causing it to most likely sell well under expectations. 99% of the people with iPods are just regular joes who have very thin allegiances to apple.
I don't see the problem, as long as the phone does everything they say it does and does it at the speed the commercials portray, it will be great. The only way this could fail is if the OS is nowhere as easy to operate as they say and it's slow. All I want is for it to be better than the crappy Motorola OS. For all of you out there who have not bought a Motorola, and do not want to venture into the world of Apple, Nokia is the way to go or something with symbian or linux.
Never mind that shit, here comes Mongo.
Does anyone know if His Steveness wore Nikes of NBs at last week's Goatberg D Fest?
@Rafa77
There's no doubt the iPhone OS will be better than Moto's.
But really, that's not saying much, I could eat a cd-r and a box of crayons and crap a better OS than motorola can put together.
@pimpmyPR: Hey, where're all the white women at?
@RobotVampire: Bitte Baby, you're making a German spectacle of yourself.
@RobotVampire: Bitte baby....you're making a German spectacle of yourself.
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