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Porn industry's advice to video bloggers

porn.GIFTIM FAULKNER — The New York Times has an interesting story on the effects of embracing the internet on the porno business. Whereas many industries resisted the internet, pornography embraced it and benefitted financially. Now, the glut of free content is shaping expectations and reducing profits, but the industry is battling back. Porn has learned a few lessons that are applicable to everyone producing video content for the web:

We use good-quality lighting and very good sound," said David Joseph, president of Red Light District, a production company in Los Angeles that has made films like "Obscene Behavior."
There's not a whole lot of story — it's basically right to the sex, but we're consistent with the quality," he said, noting that the company is also careful to pick interesting backdrops. "We use different locations, rooms and couches."

12:04 PM on Mon Jun 4 2007
By Tim Faulkner
2,158 views
2 comments

Comments

  • Words of wisdom David Joseph, I know it sounds sarcastic, but it is true, there's much to learn from the adult industry and how it dealt with commerce on the Internet, those lessons are portable. In Bill Gates book [the road ahead], Mr. Gates' talks about how the industry of sex has always supported technology thought the ages.

  • I might point out that videoblogging and porn have one big difference in their business models. Most videobloging business models are based on ad revenue and porn has pretty much always been subscription based or at least a direct payment business--mostly because ad revenue isn't really available to pornographers. So I'm not sure that there is a big threat from free content vs. subscription content in the videoblogging world--since no one is even bothering with the subscription model anyway.

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