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Yahoo, CNET sign ad deal
Yahoo is about to get a lot more CNET. The companies agreed to an expanded editorial and advertising relationship. One likely goal: CNET CEO Neil Ashe wants to get traffic from Yahoo Buzz, the Web giant's partner-to-play version of Digg. Buzz is designed to favor sites for which Yahoo brokers ads. [BoomTown]
Yahoo is about to get a lot more CNET. The companies agreed to an expanded editorial and advertising relationship. One likely goal: CNET CEO Neil Ashe wants to get traffic from Yahoo Buzz, the Web giant's partner-to-play version of Digg. Buzz is designed to favor sites for which Yahoo brokers ads. [BoomTown]
stats
Yahoo Buzz traffic shows why leaks are good for business
After Valleywag published leaked screenshots of Yahoo Buzz last month, Yahoo general counsel Michael Callahan sent a companywide email saying that the person who leaked Buzz "had been found and dealt with." In light of the Hitwise traffic statistics charted above, let's hope that "dealing with" our tipster meant Callahan personally fetched him or her an extra latte from Beantrees.
yahoo
62 percent of readers don't mind the Yahoo Buzz payola scheme
According to our admittedly unscientific poll, 62.3 percent or readers said they wouldn't mind if publishers wheeled and dealed their way to the front page of social news sites like Digg, Yahoo Buzz, and Reddit. The news bodes well for Yahoo. Buzz is meant to lure websites into Yahoo's ad network; Yahoo will then take a cut of the ad revenue generated when Buzz send traffic to those sites. It's all part of Yang's grand promises to shareholders made to counter Microsoft's acquisition bid.
the chart
Why Digg should have sold already
Last week, Digg CEO Jay Adelson wasted no time debunking rumors that Google, Microsoft and two media companies were bidding $200 million or more to buy the social news site. It's too bad, because last week would have been a good time for Adelson and Digg cofounder Kevin Rose to sell. According to metrics firm Hitwise, traffic Yahoo's Digg competitor, Buzz, sends to news and media sites nearly caught up with the traffic Digg sends in just one month.
conflicts of interest
Pay-for-play Yahoo Buzz "blows away" Digg -- but will users bite? Vote in our poll
Yahoo Buzz, the Digg competitor we uncovered last month, has Web publishers giddy over traffic binges. Us Weekly, Salon and Michael Arrington's TechCrunch all report that when Yahoo Buzz put links to their sites on Yahoo's homepage, they posted record traffic days. "It's clear that a link from Yahoo.com blows away anything Digg or any other competitor can offer," Arrington writes on TechCrunch. "That will keep the Buzz publishers, who must be invited into the service, paying attention." And paying for traffic, according to Yahoo's plan. More »
leaks
Yahoo management hounds Buzz leakers, not engineers
Is Yahoo general counsel Michael Callahan trying to tell us he's bored? Having tired of turning dissidents over to the Chinese government, the lawyer has reportedly turned his attention to other prey — the sources of leaks about Yahoo's newly launched Buzz news site, a poorly made Digg clone. He recently "sent out a note saying that the person who leaked 'Buzz' had been found and dealt with," commenter Snarkotron writes. Perhaps his energies would be better spent prosecuting Buzz's engineers. John Paczkowski of AllThingsD tells me that Buzz is failing in its most basic purpose: Accepting a link for discussion and voting. "I posted a story 90 minutes ago, and readers are telling me they can't buzz it up," he writes. Paczkowski's story is unflattering to Yahoo. I'd speculate that Yahoo is filtering out unwelcome news on Buzz, but that would imply far too much organization and competence.
rumormonger
Yahoo's Digg clone gets three months to prove its worth
Yahoo plans to launch its Digg competitor, Yahoo Buzz, tomorrow. After that, a tipster tells us, Yahoo VP Tapan Bhat and his Front Page/Front Doors group will have three months to prove the project's worth. If it's not driving significant traffic to publishers in Yahoo's ad network by then, EVP Jeff Weiner will shut it down. (Assuming he's still with the company.) Our source isn't optimistic, telling us "Buzz will launch with all hat but no cattle." More »
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