Microsoft called the store "Skymarket" in the now-removed job posting, an unfortunate name which reminds us of 2004 flop Sky Captain and the World of Tomorrow), and said the store will open sometime in 2009. There were few more details, mostly because it would be the new hire's responsibility to define "the product offering, pricing, business model and policies that will make the Windows Mobile marketplace 'the place to be' for developers wishing to distribute and monetize their Windows Mobile applications."

Publisher Hal Goldstein says that despite 20 million Windows Mobile phones sold in the past year, there's not enough of an ad market for Windows Mobile. Microsoft and cell-phone companies aren't willing to spend on ads in the mag. Moreover, he says, today's smartphone makers aren't like the old PDA companies — think HP — who were willing to bundle a magazine with their products. Goldstein has obviously sniffed out an iPhone accessories ad market to replace his no-longer-subsidized Pocket PC coverage.

Instead, the company is paying aging comedian and (reformed?) Mac enthusiast Jerry Seinfeld $10 million to be the product's spokesmonkey. At least one of the ads looks like it was shot against a Brooklyn backdrop by Michel Gondry, the french auteur beloved by white people. Who's responsible for this sudden rush to be hip?

This sounds like the work of Alex Bogusky, the studvertiser at Mac-worshipping ad firm Crispin Porter & Bogusky. Guess Gondry won't be touring Apple stores to promote his next film. (Photo by AP/Franka Bruns)

Unfortunately, it doesn't have a suspend-and-resume capability, which Stallman called "somewhat inconvenient." Nor does the battery charge while it's running, which he called "an annoyance."

"But it's worth it to you," I said.

"For freedom," he responded, "I will make a sacrifice."

I'm no fan of Microsoft's software or business practices, but turning to a machine wholly developed in China doesn't exactly scream "freedom" to me, either. CEO Steve Ballmer may be a tyrant, but even he bows to Paramount Leader Hu Jintao.

I recently purchased the HTC Dash, right before the California Supreme Court struck down as illegal early contract termination fees — otherwise, I might have gone and signed up for an iPhone myself. But I love the Dash since it, too, has real buttons and is slim enough not to disrupt the hang of a jacket. Even at over a year old (which is about 35 in Hollywood actress years), it's still selling well despite two major drawbacks: Windows Mobile and T-Mobile.

Similarly, the iPhone is locked to Apple and AT&T. Want an application? You'll have to buy it from the App Store via iTunes. Want a different carrier? Tough noogies. Apple didn't so much break the lock between handset manufacturers and carriers as much as they inserted themselves as a third gatekeeper. While HTC has close ties to Microsoft — its U.S. offices are based in Seattle, and veteran Windows Mobile developers work at the company — the phone maker won't be leaving Microsoft country. It's just applying for dual citizenship in Mountain View.

Dream buyers will be locked to buying T-Mobile voice and data plans, regardless. While customers wait, the current release is likely off in Germany somewhere being larded up with crappy default applications from Deutsche Telekom, T-Mobile's parent, which clings to a desperate Teutonic hope you might be dumb enough to continue using its T-Zones wireless services, baked into every T-Mobile phone.

Google's and Apple's entry into wireless just means that lock-in is getting extended from our phones to the desktop. Getting Windows Mobile to sync with my iTunes on my MacBook and Google Calendar and email was a project that took an entire evening. It still doesn't work over Bluetooth or Wi-Fi. My father, who took one look at my phone after losing his own and bought one, had no difficulty synching his Outlook contacts and Hotmail account with his Windows PC. Any bets on how easy it will be to sync a phone running Android with Yahoo Mail or iTunes?

So if you dream of buying a handset based on its hardware features, then picking an operating system to run on it, and then choosing a wireless carrier which works well in your neighborhood, keep dreaming. Google would rather join the wireless club, and lock you into its own set of services. The Googlephone promised to set us free, and the Dream looks beautiful — but it's just another cell phone.

Online schedules: NBC's Olympics listings takes a bit of work (you have to enter your ZIP code and select a television provider, even if you just want online listings). However, once you've done the work, it'll send you notifications when events you've selected will be broadcast. Jason Kottke has found Google and iCal calendars, which will allow you a bit more flexibility in setting up alerts, and the New York Times has a schedule as well. And of course, there's an official schedule from the organizers in China, with times listed for Beijing's time zone (16 hours ahead of San Francisco, 13 hours ahead of New York) — probably the best place to go for daily updates, as smog and weather may upset the schedule.

Sling Media's Slingbox: For those with more money than time, the best solution might be a Slingbox. Then you can beam your home satellite or cable signal over the Internet to your laptop, desktop, or iPhone, and remotely switch between NBC and MSNBC.
Pros: You can get great quality, even HD, if your home Internet connection is fast. There is SlingPlayer software available for a range of not just operating systems but handheld devices as well.
Cons: Prices start at $129.99 and your selection of Olympics coverage is limited to what's available from your satellite or cable provider, which means missing early heats and niche events and having to put up with tape delays by the networks.

International proxies: It is possible to watch live streams from other countries, such as BBC Sports from the UK or CBC Sports from Canada, by configuring your browser to run through an anonymous proxy. I recommend using Mozilla's Firefox browser with the FoxyProxy add-on installed. Xroxy has a handy list of proxies which you can sort by country to find proxies in the UK or Canada — which must be anonymous, and preferrably running the SOCKS protocol. Your best bet is to get a geeky British or Canadian friend to install a proxy on their machine for you and your Yankee friends. The latency can be frustrating, but once you get a stream started it will work fine.
Pros: Quality streams from legitimate providers, and if you're accustomed to jingoistic U.S. coverage, the charming accents from the Beeb's announcers and the humble mien of the Canadians can be quite refreshing.
Cons: Takes some technical know-how to set up, and proxies come and go. You might miss an event because you're too busy fiddling with your settings or a proxy fails when too many people sign on.

Video on demand: If you're running Windows Vista, you can download events using TVTonic for "Olympics on the Go." Torrent client Azureus works on any system to help download events after the fact, especially the most popular ones like tennis, football, boxing and basketball — Torrentz cross-site search of multiple BitTorrent indexes should make it easy to find the Spain versus China women's basketball game you might miss tomorrow. YouTube's official channel is blocked — even using international proxies — though a reader came up with a crack that works for now. Other less thoroughly policed online video sites like Veoh, Metacafe, Dailymotion and Megavideo will also have videos.
Pros: Torrents will be high quality and work for anyone, while video-sharing sites will be easiest to use.
Cons: Nothing will be live, obviously, and no one knows how long video clips will remain on sharing sites.

P2P Streams: The way I'll be watching online will is through MyP2P, a site that catalogs live sports and television streams from around the Web, listed by event. It helps to run Windows, though not necessarily Vista, because many streams require software downloads — check out MyP2P's beginners guide for tips, including where to find software downloads and optimization settings. I ended up finding live BBC coverage of the opening ceremonies via Justin.tv, which ran just fine in my browser. If you can't find the channel you want in the media format you prefer, check wwiTV, TV For Us, TV Channels Free, Channel Chooser or BeelineTV among others.
Pros: Free and fairly easy once you've installed most of the media players listed by MyP2P. And it's fun to watch coverage from other countries — I'll be watching all my football with spanish-speaking announcers whenever possible.
Cons: Quality is hit-or-miss, stream links come and go, and you have to think ahead in terms of scheduling to make sure you've got all the necessary programs installed. Also, Mac users will want to install Windows XP through Parallels or Fusion for the widest selection of channels.

But since Midori is still a long ways out, Microsoft is still trying hard to polish up Vista. Microsoft recently organized focus groups of disgruntled Windows XP users and showed them a brand new OS called "Mojave." After the participants were cajoled into saying the new OS with shiny doodads was far superior, it was revealed that Mojave was none other than Vista. The trick reminds us of Folger's ads — and reminds us how Ballmer used to work at Procter & Gamble. There is the battle for Microsoft's soul lain bare: The marketers, led by Ballmer's old guard, who repackage even the slightest tweak as "new and improved!" versus the technologists, led by Rudder, who are seeking to build something genuinely new. The safe bet, alas, is on the marketers.

It all comes down to Windows — and Windows Live, Microsoft's attempt to extend its monopoly operating system online. The basic strategy of combining the Windows operating system with Microsoft's online-media division, which created Johnson's job, was flawed. The skills involved in coding an operating system and creating websites and selling ads are fundamentally different; mastering them all would be beyond any executive's reach. Johnson was a talented executive, most agree, and his departure is a loss to Microsoft. But succeeding at his job would require focus, and a smaller ambit to his assignments. He needed to have a bigger job; and Microsoft needed someone with a smaller job.

The reorganization following his departure leaves things in a muddle. Windows will still be tied with some online services, under the "Windows Live" rubric; other online operations will be in a separate division. But what goes where? Hotmail, for example, was recently rebranded as a Windows Live product; but it's hard to see Microsoft's online operation giving up such a reliable traffic generator to the Windows group.

In Johnson's wake, expect more infighting, more reorganizations, more mass rebranding campaigns — everything, that is, except the kind of purposeful progress Microsoft desperately needs to compete with Google.

And yet it is done, and profitably so. Sony's PlayStation 3 is expensive precisely because it uses new chips and optical drives whose manufacturing processes have yet to be refined. Moore's law has made the old silicon parts in a PS2 dirt-cheap; meanwhile, videogame studios continue to churn out games for it, making it an entertainment bargain.

Windows XP, meanwhile, has been relentlessly tested by consumers, businesses, and hackers; it is now reasonably bug-proof, reasonably easy to use, and ubiquitous. Windows Vista, by contrast, is slow, unpredictable, and uncertainly secure. (Microsoft claims Vista is safer, but any security expert will tell you that security holes only reveal themselves over time.) Microsoft perhaps recognizes this, since it's continuing to sell Windows XP in some poorer countries.

So far, Sony and Microsoft are focusing their selling of the old in developing markets. But why not sell the old stuff everywhere, instead of forcing the likes of Dell to jump through hoops to offer it to willing customers? That's exactly what Nintendo has done with the Wii. Essentially a repackaged GameCube with a motion-sensitive controller, the Wii has eviscerated Sony's overexpensive PlayStation 3. It's a classic triumph of the old.

The chief lesson Silicon Valley has taken from Moore's law is that new technology will always be better. Hence the relentless pursuit of the new. But Moore equally tells us that old technology will always be cheaper. Someone's going to figure out how to sell the old stuff at a profit. Why not have it be you?

I thought for sure now I would see a button to just go do the download. In fact it is more like a puzzle that you get to solve. It told me to go to Windows Update and do a bunch of incantations.

I can see Gates now, calling for an orisha and leading an anxious goat to a spot in his office covered in plastic sheeting for the candomblé ritual required to install a crappy video editing program.

• Online sales and operations account manager, Google
• Content acquisition intern, IODA
• Customer support specialist, Fox Interactive, MySpace division
• Windows support professional, Microsoft
• Part-time guide, Mahalo

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(Photo of Arrington and Scoble by Brian Caldwell)

• This year we will sell nearly 20 million [Windows Mobile] licenses. We sold more in the previous four quarters than RIM, and growth was greater than Apple’s iPhone.
• We give customers nearly 150 different phone choices — phones with full keyboards, touch screens, rich email, picture, music experiences, GPS, 3+ megapixel cameras, and voice activation. Features other operating systems have been slow to deliver.
• Customers can send instant messages or update their calendars in Brazil, Belgium, India, Italy.
• We deliver more than 40 different phones that run at 3G speeds, at prices that meet a range of customer needs.
• Windows Mobile customers have over 18,000 applications.
• Competitors are announcing upgrades we delivered to customers years ago.

Our source tells us, "Windows and Office are like two COMPLETELY separate companies." Sinofsky's hard-driving management style doesn't suit Windows developers. Says our source:

If I had another share of Microsoft for every time I head "fuck" and "Sinofksy" in the same sentence from Windows people, well let's just say I would be rivaling Bill Gates's wealth.

You may have noticed with the Windows betas being so open, and occurring so early in the development stage that Windows really does value customer feedback. At Office, where the beta is late in the development cycle, and they really don't have the beta out there for feedback, but rather just to squash bugs. Sinofsky has brought that sort of policy where feedback means jack sh*t. It sort of does hurt the product. Customer feedback used to mean so much

We never touch our PC screen, and we hate it when other people touch our PC screens.... We're not particularly anal, and we polish up our Blackberry every thirty seconds or so.... So excuse us if we don't jump up and down in excitement at the thought that people are going to feel better about jabbing their fat, greasy fingers into our PC screens.

(Photo by Asa Mathat/AllThingsD.com)

Click to expand the images, which Microsoft designer Evan Malahy told LiveSide he hopes "raise awareness not only outside of Microsoft, but help us (designers) have more traction and power to get these inconsistencies addressed."

BusinessWeek gives Apple's iPhone and iPod much of the credit, but also blames Vista; 90 percent of office workers remain on XP. One factor BusinessWeek didn't account for: the Internet. As more of what people actually do with a computer takes place on the Web, the less it matters what type of computer users access it with. Now you know why Steve Jobs has Google CEO Eric Schmidt on the board — it's not for his personal charm. (Photo by atp_tyreseus)

In retrospect, it's obvious that Valentine's lack of motivation was reflected in the final product. Even Bill Gates has conceded Vista's failure now, and there's talk that Microsoft will replace it with an early release of Windows Seven, Vista's successor. It's hard to imagine Valentine, or anyone, making a video about Vista that's anything like the Windows XP promotion below:

So who is this woman for whom Valentine dumped Microsoft? A filing with the SEC reveals that Puerini was the "housemate" of Valentine mentioned, but not named, in a similar filing last year. Puerini, Amazon's director of user retail experience, just got a $1 million stock grant, an amount the company says is similar to the compensation earned by other employees at her level. So lets grant that she's smart. Her Facebook profile photo, reproduced above, suggests she's good-looking as well. A catch for Valentine, and apparently worth leaving Microsoft in the middle of completing its most important product.

Has the couple shipped their own product? Puerini has a baby registry for an arrival dated last September. The pair also have a wedding registry on the site — but it's labeled as a test. On it, Puerini writes: "ABOUT THE COUPLE: This is a test registry. I am not getting married. I have no plans to get married. I repeat - this is a test! :-)" The baby registry may therefore also be a test.

One thing Valentine and Puerini have definitely done as a couple: donate an amount between $25,000 and $250,000 to Washington State University (PDF).

There you have it: Microsoft gets to produce an awesomely cheesy video to pump up the sales troops — but in a way that lets them pretend to be air-quotes cool, resistant to such straightforward come-ons. PR then strategically leaks it, lets the blogosphere react predictably, and finds a gullible square of a tech reporter to declare victory on Microsoft's behalf.

Gizmodo has it right: Why is Microsoft wasting money on staging fake concerts? To which I'd add: Why are they then thumping their chests about how they "fooled" bloggers? Unembarrassed, Microsoft is now challenging competitors to make an even more ironic-fake-bad-but-not-really video. To see the Microsoft spin machine at work on such a worthless cause should give Google new hope.

The iTunes for Windows license (PDF) has no such restriction: "2. Permitted License Uses and Restrictions. This License allows you to install and use the Apple Software."

Amazon.com sent Valentine an employment agreement, dated and apparently signed by Valentine on June 23, 2006. The deal called for him to get a $1.7 million signing bonus, a $150,000 salary, another $500,000 bonus, and 400,000 shares of Amazon.com (now worth almost $30 million). The contract called for him to start on September 11. Valentine surely told his bosses of this fact. And yet Microsoft did not announce his departure until September 5, less than a week before he started.

So why would Microsoft lie about Valentine's employment status? In July and August, Microsoft's programmers were on a death march to complete Windows Vista. Had they known that their leader, Valentine, had one foot out the door already, would they have worked so willingly on the project?

Lying to employees is one thing. It's routine and expected. But lying to shareholders is another. Given the importance of Vista to Microsoft's finances, shouldn't Microsoft have disclosed Valentine's plans to leave as soon as they knew about them? And assuming Valentine was complicit in the ruse, should Amazon.com's owners be similarly concerned?