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Windows Live

design

A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it

If buying Facebook doesn't work out, Microsoft plans to compete on the Web by growing "organically." Bill Gates said that means search advancements, more marketing and lots of meetings. Lots of meetings. But here's what those meetings ought to be about: unifying Microsoft's online branding. Check out the screenshots of Microsoft's Web designs below. Nabbed by LiveSide, ReadWriteWeb's Josh Catone points out they contain "four different search boxes, two different Live.com "orb" logos (in four different sizes), and six different header backgrounds." More »

windows live

Microsoft exec shows Wall Street what life after Yahoo looks like

Microsoft exec Brian Hall told Merrill Lynch analysts today that the company has "moved on" since the Yahoo mess. "We've withdrawn the offer and moved on, and now are focused on how we grow as fast as possible organically," Hall, general manager of Microsoft's Windows Live online products, told the analysts. Hall said that Microsoft only wanted Yahoo for help with instant messaging and email — an odd whopper to tell, because who's going believe either of those businesses are worth $47 billion? Put your hand down, Jerry.

Microsoft is preparing to launch a $300 million ad campaign to promote its Windows Live Web services. The software giant is challenging three ad agencies to develop the best campaign. "The challenge for whichever agency gets the creative assignment is helping consumers understand what Windows Live is in relation to its other Web offerings." A tall order considering Microsoft's own fragmented strategy has done little to advance that goal. [New York Post]

microsoft

The new Microsoft hegemony: Kevin Johnson's reorg rundown

Meet the new Products and Services Division team at Microsoft. In the second part of Kevin Johnson's leaked internal memo, the MS co-president outlines who's coming and who's staying in Windows Live, the Core Operating System Division, the Online Business Group, and several other PSD departments. More »

kevin johnson

MSN Meltdown: Kevin Johnson shuffles PSD, round one

Executives have been dropping like flies (flies that are only taking a break! Honest!) at MSN. The Microsoft division is sinking as Microsoft's Live project takes over. More »

microsoft

MSN Meltdown: Michael Rawding quits

Microsoft-fan forum LiveSide says Michael Rawding will follow senior VP David Cole out MSN's door. According to LiveSide's source, the MSN global sales and marketing veep couldn't nab Cole's old job, so he's "taking leave" instead. More »