<![CDATA[Valleywag: Videogames]]> http://cache.gawker.com/assets/base/img/thumbs140x140/valleywag.com.png <![CDATA[Valleywag: Videogames]]> http://valleywag.com/tag/videogames http://valleywag.com/tag/videogames <![CDATA[ Google AdSense for Games demo ]]> Ads inserted into the middle of videogames, what a stupid idea. Oh wait, they're from Google, what a brilliant idea! I can't tell if this is Google hubris over its ability to sell ads anywhere, or some engineer's 20 percent time project that seemed worth a shot. Lucky for us, Google has provided a video demo of exactly what they're trying to sell. The ads kick in at 0:57.

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Wed, 08 Oct 2008 10:40:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5060647&view=rss&microfeed=true
<![CDATA[ Gamespot editor's nemesis on way out of CNET ]]> At CNET, the heads keep rolling, nearly a year after Gamespot editorial director Jeff Gerstmann was sacked. Stephen Colvin, an executive who oversaw Gamespot, is out of the company, a tipster tells us. Gerstmann's firing came after a negative review of an advertiser's game, which made him a cause célèbre among gamers. What Gerstmann's fans will say: That Colvin and other suits are getting what they deserved for ruining the CNET-owned gaming site's editorial credibility. Josh Larson left CNET, now owned by CBS, in April. Colvin, a former magazine executive who was Larson's boss, joined CNET a year ago, shortly before the Gerstmann incident. His exit comes as CBS rejiggers CNET's generous benefits, our tipster says:

Former president of Dennis Publishing (Maxim, Blender, etc) Steven Colvin will soon be leaving his year-old postion as head of CNET / CBS Interactive entertainment and lifestyle division (Gamespot, mp3.com, tv.com, Chow, etc). Within the department, Colvin is widely believed to be the "brains" behind Jeff Gerstman's unceremonious canning last December. Just before the firing, Colvin spent hours in a meeting with Eidos attempting to salvage the relationship after Gerstman's negative review of Kane and Lynch. No word on if this departure is volunary or not, but his role is being taken over by CBSi COO Steve Snyder, which might be indicative of hardly-unexpected "restructuring" occuring sooner rather than later. Control of one of the department's largest assets, tv.com, was recently transfered out of the department.

There was also an annoucement today that CNET's extremely generous vacation hours package will be discontinued after this year, sick time hours will be reduced, health care providers will be changed, and benefits cut for "opposite-sex domestic partners", in order to be "consistent with CBS' company-wide poilcy".

On the plus side, parking fees can now be paid pre-tax.

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Tue, 07 Oct 2008 13:00:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=5060229&view=rss&microfeed=true
<![CDATA[ Casual games maker for "Ohio shut-ins" gets $83.3 milllion ]]> Big Fish Games — a maker of low-end videogames known as "casual games" — just landed $83.3 million in funding from Balderton Capital, General Catalyst Partners, and Salmon River Capital. Paul Thelen, a RealNetworks veteran who worked on that company's videogames business, founded Big Fish, which has seen one of "the biggest game-related fundings in recent history," according to PaidContent. The company plans to spend the money on acquisitions, international expansion and getting games onto the Nintendo Wii. Iminlikewithyou founder Charles Forman, who makes a different type of online game, tells us Big Fish makes "games for Ohio shut-ins" and that "they represent the very old school of casual gaming, which is still a very good business. Their demo is 45-year-old women who don't have jobs but have tons of disposable income."

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Fri, 12 Sep 2008 08:20:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=5048978&view=rss&microfeed=true
<![CDATA[ Electronic Arts publicity stunt seizes up London traffic ]]> As part of Electronic Arts's efforts to promote Mercenaries 2: World in Flames, the video game publisher gave away $35,340 in free gas at a station in a north London neighborhood. The game, set in Venezuela, uses gasoline as a form of currency. However, the scene that developed looked more like Baghdad shortly after the fall of Saddam Hussein, with a line forty cars long and actors in camouflage fatigues trying to placate angry commuters trying to get out of their driveways. In the end, the company ended the giveaway with a little over half the free fuel doled out.

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Fri, 05 Sep 2008 13:40:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=5046109&view=rss&microfeed=true
<![CDATA[ Afrika, a game where you can't shoot the animals ]]> Executives at Sony are forecasting 100,000 sales for this week's release of Afrika, a game where you play photojournalist and shoot photos instead of bad guys. It's a major departure from exploratory games of the Myst genre, or the build-your-own landscape of Second Life. Afrika's premise is that the high-definition animals will be so much fun to watch that you won't be bored out of your mind. What I want to know: How long until the furries hack their way into the scenery?

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Thu, 28 Aug 2008 12:00:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5043012&view=rss&microfeed=true
<![CDATA[ IDG's game expo stiffs ]]> After a weak start last year, trade mag and conference company IDG's attempt at a trade show for videogames looks to be an outright flop. Staff at AOL's Big Download blog contacted all the big game makers and came up with a pretty thin attendee list for next month's show in Los Angeles.

Less than six weeks before the second edition of the event is supposed to begin, the official E For All web site has listed Microsoft and Electronic Arts as the only major game publishers who will be exhibiting at the show this year. THQ and Konami, both of whom attended E For All in 2007, have no current plans to attend the 2008 event.

Big Download has also learned via their respective PR reps that a large number of other major gaming publishers also have no current plans to attend. That list includes Sony, Midway, Atari, Sega, Warner Bros. Interactive, NCsoft, LucasArts, Sony Online, Square Enix, Codemasters, Gamecock, Southpeak, Disney Interactive and Capcom. PR reps for Nintendo, 2K Games and Activision did not yet know whether or not their respective companies would be attending.

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Tue, 26 Aug 2008 10:40:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5041931&view=rss&microfeed=true
<![CDATA[ Shawn Fanning's company sold for $15 million, not $30 million ]]> Napster founder Shawn Fanning never got a payday for his greatest creation. His latest, videogame social network Rupture, sold earlier this year — but for less than rumored. The actual price Electronic Arts paid, an SEC filing reveals, was $15 million, not $30 million. [Silicon Alley Insider]

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Mon, 04 Aug 2008 16:40:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=5032992&view=rss&microfeed=true
<![CDATA[ Amateur video site overrun by -- no, not porn ]]> Victim of their own success: Vimeo, the online video-sharing venture owned by Barry Diller's IAC. The site has been been doing well since IAC fired Vimeo's founder, wacky Web 2.0 poster boy Jakob Lodwick. But Vimeo's ample capacity is now bogged down by a glut of videogame screen-capture movies, sometimes called fraps. Why is that a problem?

Fraps are easy to shoot — just click record while playing a game on your PC. A 10-minute session at HD quality makes for a Godzilla-sized video file to upload to Vimeo.

But filespace isn't the only issue. Management is refreshingly blunt: Vimeo was meant to be a site to share personal real-world movie camera work with friends and family. Dammit, you kids with your Grand Theft Auto 4 clips are ruining everything. Starting in September, Vimeo will delete previously uploaded fraps and ban new ones. Its users, meanwhile, will just decamp to WeGame.com.

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Tue, 22 Jul 2008 09:00:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5027550&view=rss&microfeed=true
<![CDATA[ Flagship Studios' bankruptcy a cautionary tale for startups ]]> The bankruptcy of Flagship Studios, an ambitious videogames startup, provides a startling example of what not to do when it comes to finding funding for your startup. The company, founded by CEO Bill Roper, formerly of the Starcraft team at Blizzard North, leveraged the intellectual property rights for its two games, Hellgate: London and Mythos, as collateral in order to secure loans to keep the company afloat. When the company finally ran out of that money, the two core projects immediately reverted to the lenders, Comerica and HanbitSoft, respectively. HanbitSoft, a Korean company which had the exclusive rights to market the games in Asia, ended up in a position where it was in the company's interest to let Flagship go under: Why pay licensing fees when you can own the game outright after the owner goes under?

It's a long-held truism in the Valley not to risk your own money on a project when there are plenty of people willing to let you risk theirs in the hope of a return. You can now add that you probably shouldn't risk your company's most vital assets in exchange for loans from interested parties. As it stands, all of Flagship and partner Ping0's employees have been laid off, and HanbitSoft along with competitor Perfect World are now sniffing around the remains looking to poach whatever engineering and development talent they can, while Roper and other executives are said to be paying the last of the team's salaries out of their own pockets.

And according to our source, the death of the company couldn't have come at a worse time. The development team were just putting the finishing touches on the code to allow players of Mythos to make "real money transactions" — in other words, pay for in game items and new content as they played. By offering the game for free or nearly so and then charging the players nominal fees afterwards, the game can benefit from wide adoption early on and a revenue stream to pay for the development of more features and content as time went on.

But it meant that Flagship would have to eat the cost of early game development (which can be wildly expensive) and would almost guaranteed not to recoup the full cost on release. While it's an interesting business model that could prove wildly profitable a well-funded company, at one where Roper's old pal from Blizzard, CFO Ken Williams, couldn't keep the burn rate under control and was pawning IP off to licensees in exchange for bridge loans, it might make a little more sense to get some sales in first and nickel-and-dime players later. (Photo by Gamerscore Blog)

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Tue, 15 Jul 2008 18:00:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=5025607&view=rss&microfeed=true
<![CDATA[ EA buys mobile rival Hands-On's Korean arm ]]> 2008_01_21_eamobilejpg.jpgIs San Francisco-based mobile videogames startup Hands-On Mobile in trouble? That was my first thought on reading that it had sold its Korean unit to Electronic Arts. EA moved to buy Hands-On's closest competitor, Jamdat, in 2005, and has been aggressively expanding in cell-phone games since. Hands-On, once rumored as an IPO candidate, has a string of offices around the globe, which must surely be expensive. It's possible EA made an offer Hands-On couldn't refuse. But the fact that Hands-On is selling, not buying, speaks of strained finances.

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Thu, 22 May 2008 14:40:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=392824&view=rss&microfeed=true
<![CDATA[ Gamers annoyed at Nokia ]]> Videogames which run on Nokia's N-Gage cell-phone gaming platform are locked to a specific phone, requiring a new purchase when the phone is replaced. Cell-phone users typically buy a new phone every 18 months. [BBC News]

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Thu, 22 May 2008 09:40:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=392738&view=rss&microfeed=true
<![CDATA[ RealNetworks to spin off its games business ]]> rob_glaser-thumb.jpgRealNetworks' games business grew revenues 33 percent since the first quarter of 2007. CEO Rob Glaser thinks it could grow even faster on its own. RealNetworks announced today it plans to spin off the casual games business and "may precede the spin with an initial public offering and sale of up to 20 percent of the shares," according to a press release. RealNetworks will also buy back $50 million worth of stock.

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Thu, 08 May 2008 14:40:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=388729&view=rss&microfeed=true
<![CDATA[ Ad sales VP leaves Yahoo for Electronic Arts ]]> Elizabeth HarzYahoo VP Elizabeth Harz has left the company to become SVP of global ad sales at videogame publisher Electronic Arts. At Yahoo, she was most recently in charge of poring over marketing data — the kind of background that will be invaluable to EA as the company develops advertising strategies for casual games on sites like Pogo.com and mobile devices. And in the wake of Jerry Yang's announcement that the new AMP brand advertising platform will be ready to go by the third quarter, it sounds like more bad news for Yahoo. Even if the code works, you need people to bring in customers.

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Mon, 07 Apr 2008 10:00:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=376840&view=rss&microfeed=true
<![CDATA[ I would've written this earlier, but I'm about to beat Rainbow Six Vegas 2 ]]> Apparently being addicted to videogames is like being addicted to crack, with addicts going through physical withdrawal when they couldn't play. Gaming addicts have personality traits similar to people with Asperger's syndrome. So they'd do well on Wikipedia? [The Telegraph]

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Thu, 03 Apr 2008 16:40:00 PDT Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=375915&view=rss&microfeed=true
<![CDATA[ CNET reporter, still employed for time being, asks EA and Take-Two to stop fighting in public ]]> Industrial-sized video game publisher Electronic Arts is in negotations to buy the only real competitor in the sports game market Take-Two Interactive. Take-Two's shareholders want more than EA is offering and may be stalling until the release of the latest Grand Theft Auto installment. The two companies have taken their negotiations public by issuing dueling press releases — and CNET reporter Daniel Terdiman is tiring of it.

Get your highly-paid keisters into a meeting room. Order some takeout. Lock the doors. And work this out yourselves.
With all due respect to Terdiman, Valleywag loves it when companies air their grievances in public. It's like hip-hop MCs exchanging dis rhymes, but with less rhythm and poetry! So to everyone on the EA and Take-Two negotiating teams, feel free to send us anonymous tips and call each other the dirty, backstabbing double-dealers you know you want to. (Photo by AP/Paul Sakuma) ]]>
Wed, 26 Mar 2008 18:00:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=372649&view=rss&microfeed=true
<![CDATA[ BusinessWeek releases "Web-based" games that download to your computer ]]> businessweekarcade.pngWith great fanfare, BusinessWeek released a compilation of twenty "free, independently developed Web-based games" on its website today. "Casual games," free games that are easy to play and addictive (think Tetris), are big business. Nickelodeon recently announced it was developing 600 games for its websites. Why is BusinessWeek playing tastemaker in this market, though, under the guise of praising the outlandishly simplistic videogames for their "design"?

Whatever the reason, the magazine's editors failed at BusinessWeek Arcade. A number of the listed games, like Echoes, aren't Web-based at all. When I click "Play Now," the games attempt to download to my computer. Finally, we've found an audience for whom even casual games are too hard a concept.

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Tue, 25 Mar 2008 16:40:00 PDT Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=372095&view=rss&microfeed=true
<![CDATA[ Jesusphone getting God game Spore ]]> It's fitting; the Second Coming of the phone will get a game from On High. Alongside Apple's SDK demo today, Electronic Arts' Travis Boatman showed off a version of Will Wright's magnum opus Spore running on the iPhone. The release date hasn't been finalized, but the hope is it will coincide with the game's multi-platform release this September. That BART ride just got a helluva lot more interesting.

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Thu, 06 Mar 2008 17:00:55 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=364916&view=rss&microfeed=true
<![CDATA[ Search isn't working, so Diller tries another flooded market ]]> As his search engine Ask.com inches toward irrelevance, besieged IAC CEO Barry Diller has found another crowded market to pour cash into: videogames. According to Variety, Diller plans to invest $50 million to $100 million of IAC's money on InstantAction, a new site from recently acquired IAC subsidiary GarageGames. GarageGames doesn't develop games quite so "casual" as the type Mark Pincus's Zynga produces, but the venture's product will still be Internet-based games made for those who don't want to waste time in front of a TV. Just like everyone else in the market, only a year or two later.

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Mon, 03 Mar 2008 09:40:05 PST Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=362947&view=rss&microfeed=true
<![CDATA[ CollegeHumor adopts Valleywag style ]]>
Streeter Seidell and Jeff Rubin, editors of CollegeHumor, announce in this clip that "videogames" will henceforth be spelled as one word on the website. Why spelling matters on a postliterate collection of clips is beyond me, but I appreciate CollegeHumor's adoption of Valleywag's style on this matter. My favorite part: 1 minute, 12 seconds in, where the editors take a break, off-camera, to clean the filthy lens.

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Mon, 25 Feb 2008 12:40:24 PST Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=360501&view=rss&microfeed=true
<![CDATA[ Electronic Arts' Take-Two takeover made simple: It's about sports and cars ]]> john riccitielloElectronic Arts CEO John Riccitiello isn't content to sit idly by twiddling his thumbs until retirement. He'd rather spend as much as possible to keep his company relevant to the vanishing-attention-span generation of males whose spending pads his pension. They're interested in fast cars and sports — which makes Riccitiello keenly interested in EA rival Take-Two. Riccitiello has placed a $2 billion bid on Take-Two Interactive, the notorious publisher of the Grand Theft Auto series.

After Strauss Zelnick, Take-Two's executive chairman, refused to play, Riccitiello took the proposal public Sunday. Riccitiello is looking to boost gross profits, which nine months into fiscal year 2007 have seen a 20 percent dip. Take-Two's Grand Theft Auto is thought to be one of the most lucrative franchises in videogames. The deal would grant EA rights to the series, whose latest edition, Grand Theft Auto IV, is slated for an April 29 release. The pending launch, of course, is why Riccitiello is desperate to close the deal now — and why Zelnick is calling the bid "opportunistic."

Its timing may seem curious. The proposed takeover comes on the heels of the $860 million acquisition of BioWare and Pandemic Studios last October. But since then, Activision has merged with Vivendi's Blizzard. And videogames are a fast-moving business. Games age almost as quickly as their customers.

Besides GTA, Take-Two's 2K Sports division is the only real competitor to EA Sports. Take-Two also owns a few other highly regarded titles, including Bioshock, but none of them compare to GTA and the sports titles. Take-Two, of course, isn't in the best financial health. It's been in the red since 2005 — its latest loss totaled $138.4 million in 2007. It's also been plagued by legal trouble thanks to a sex mini-game embedded in Grand Theft Auto III: San Andreas.

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Mon, 25 Feb 2008 11:40:34 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=360498&view=rss&microfeed=true
<![CDATA[ Carnivores not welcome at videogames startup ]]> No meat-eaters allowedA job listing sent recently to an email list: "A vegetarian-owned and managed emerging sports games startup in San Francisco is looking to hire vegetarian software development interns for summer 2008." An odd qualification, but apparently legal. A recent court case in California found that employers can discriminate against vegetarians. That would imply that a startup could equally choose not to hire omnivorous sorts. One would think that the pool of candidates who simultaneously favor sports videogames and eschew meat products would be a bit shallow. The full job listing:

A vegetarian-owned and managed emerging sports games startup in San Francisco is looking to hire vegetarian software development interns for summer 2008 (and potentially beyond) who are interested in entrepreneurship and promoting vegetarianism. We were founded by experienced entrepreneurs and venture capitalists with a track record of success, and deep technical and business experience at top companies in the industry, such as Microsoft and Square Enix, as well as consulting experience at McKinsey. Our management team includes MIT-educated computer scientists and Wharton and INSEAD MBAs.

Interns will join an experienced team developing a new product that will redefine its segment in the sports gaming space.

Interns will have the opportunity to work with experienced entrepreneurs across many facets of a startup business. Roles include a breadth of responsibilities, including:
* Development in C++, high-performance network programming, and 3D graphics development
* User interface and game play design
* Unit and user testing

The successful candidate will be proficient in C or C++, creative, have a strong work ethic, and be an enthusiastic learner. This paid internship will provide significant development opportunities, as well as an opportunity to experience a broad range of roles in a startup company.

Please submit resumes and enquiries to <vegprogjob@bigfoot.com>

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Mon, 18 Feb 2008 15:30:23 PST Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=357776&view=rss&microfeed=true
<![CDATA[ "I forgot to mention something important ... ]]> wiifit.jpg"I forgot to mention something important earlier: I don't think Wii Fit's purpose is to make you fit." Nintendo's Shigeru Miyamoto, on the origins of Wii Fit. Too bad it's already sold 1.2 million in Japan based on the notion that it does. The non-exercise videogame is out in the U.S. later this year. [Wii.com]

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Wed, 13 Feb 2008 15:20:44 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=356211&view=rss&microfeed=true
<![CDATA[ John Riccitiello should just get himself fired ]]> Rich-itielloCurious: It's in Electronics Arts CEO John Riccitiello's best interest to get the company's board replaced, or the company sold. If only he were working at Yahoo, Microsoft would have a much easier time of things. EA has penned a "Key Employee Continuity Plan," a nice little safety net for its executives. If Riccitiello is fired without cause after a change in corporate control, he would receive $2.3 million. And 18 months of health coverage. God knows insurance can be expensive.

Who knew EA had so much money to spare for a chap who owns $37 million worth of EA stock, including options? EA continues to bleed cash, lay off workers, and shut down studios. And yet it can take care of Riccitiello.

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Tue, 12 Feb 2008 18:00:58 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=355734&view=rss&microfeed=true
<![CDATA[ Wall Street Journal nerds out with LAN party video ]]> wsjvideothumb.pngRupert Murdoch has clearly issued a diktat: The Wall Street Journal must now cater to the Slashdot crowd. And Andy Jordan has simperingly scampered to obey. On the front of WSJ.com's Technology section: "Andy Jordan hangs out at a LAN party, where caffeine-fueled videogamers battle till the wee hours of the morning." Jordan follows the pasty gamers to the local deli, hears from the lone Mac user who unplugs a comrade's computer after getting killed in-game, and finds out who consumes seemingly 90 percent of all energy drinks. This is the kind of high-level reporting we expect from the paper with which Murdoch hopes to beat the New York Times. Here's the video:

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Tue, 12 Feb 2008 10:40:23 PST Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=355530&view=rss&microfeed=true
<![CDATA[ Electronic Arts wants its games on Facebook ]]> eaElectronic Arts is learning to ask questions like "What is your sex song?" and "Hottie" requests. That's right, the videogames giant is leaping into the world of Facebook applications. Former EA Los Angeles general manager Neil Young is in charge of a "stealth division" believed to be EA Blueprint, which will develop and publish games to social networks. At least someone who knows what they're doing will be making games for the network. But if these rumors pan out, this at least sheds a bit more light on the threatened shutdown of Scrabulous.

EA has the rights to make digital copies of Hasbro games, of which it announced a slew this morning. It's also stepping into Scrabulous's ultrapopular arena. As EA Hasbro general manager Chip Lange told me late last week, Electronic Arts wants to get each Hasbro title onto as many platforms as possible. Even if that means sticking us with more useless application requests from friends.

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Mon, 11 Feb 2008 21:57:11 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=355262&view=rss&microfeed=true
<![CDATA[ Smaller chip mean a cheaper PS3 -- and a comeback for Sony ]]> Cell ProcessorGadget battles are won and lost on the price of components. In that regard, Sony has had poor luck with its latest PlayStation console. Its hulking size, exorbitant price, and dearth of interesting titles left it vulnerable to the Wii's unexpected rise. Gamers were more interested in the Wii's casual fun than the PS3's sophisticated Cell processor, especially since the available games hardly made much use of the expensive piece of gear. But the Cell is about to get cheaper. Manufacturer IBM has reduced the size of the chip to 45 nanometers, a technological leap which will at once make the processor cheaper and easier to cool, requiring a smaller case. Good news, at long last, for Sony.

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Thu, 07 Feb 2008 14:40:59 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=353957&view=rss&microfeed=true
<![CDATA[ "Second Skin" sheds light on virtual-worlds addiction ]]> A new documentary, Second Skin, promises to reveal why people are so obsessed with massively multiplayer titles like World of Warcraft and Everquest, as well as even more pointless environments like Second Life. By capturing the online lives of seven devoted gamers, the film captures love, greed, addiction, and depression — all spurred by something that's not even real. Second Skin premieres at the South By Southwest film festival in Austin, Texas this March.

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Thu, 07 Feb 2008 11:40:44 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=353835&view=rss&microfeed=true
<![CDATA[ On Wii and PS3's home turf, Microsoft cuts Xbox price 20 percent ]]> AP05051307099.jpgIn Japan, Microsoft has dropped the price of its entry-level Xbox 360 to around $260 — less than it costs in America. The software giant hopes to gain some traction in the tough Japanese market. Microsoft has had tremendous difficulties selling the Xbox in Japan, moving only 257,800 consoles last year, compared to Sony's 1.2 million PlayStation 3s and 3.6 million Nintendo Wiis. Somehow, we suspect just dropping the price won't get the job done.

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Mon, 04 Feb 2008 10:55:20 PST Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=352364&view=rss&microfeed=true
<![CDATA[ Why wait for the Super Bowl? Tecmo solved football 17 years ago ]]>
The New York Giants are 12 point underdogs going into this weekend's Super Bowl matchup against the New England Patriots. So it's not likely to be much of a game. Over by the second quarter is my guess. But this Tecmo Super Bowl version of the game? Exciting to the bitter end. Added bonus: No Go Daddy commercials.

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Wed, 30 Jan 2008 13:20:32 PST Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=350730&view=rss&microfeed=true
<![CDATA[ Gasp! CNET values sales over editorial ]]> gamespotNews flash: CNET's "ad sales team carries more weight than the editorial team," writes Alex Petraglia, editor of Primotech, a videogames-news site. In the wake of Gamespot editorial director Jeff Gerstmann's firing, should anyone find this shocking? No. But in an attempt to jump on the Gerstmann story, Petraglia has posted a long-winded rant about a new ad campaign plastered all over the Gamespot website.

To paraphrase Petraglia's rant: He mocks Gamespot writers, who are now forced to choose between padding advertisers' review scores or losing their jobs. Right as if CNET would be stupid enough to incite another PR fiasco. Sorry, we fail to be outraged. Media companies don't care about their writers. Reporters are nothing more than expendable, semiskilled labor.

Despite the chicken and the egg scenario (you can't sell ads if there isn't content, you can't pay people to create content without ad sales), sales staff land the multimillion dollar deals that dictate everything from magazine cover themes to advertorial packages. You don't need a bloody beheading to point out the disparity — just glance at the parking lot. All those Infiniti G37s belong to sales. Editorial is lucky to be cruising about in a used Ford Focus.

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Wed, 30 Jan 2008 05:05:32 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=350389&view=rss&microfeed=true
<![CDATA[ World of Warcraft has officially consumed ... ]]> World of Warcraft has officially consumed 10 million souls. Blizzard Entertainment, the multiplayer online game's maker, is officially an unstoppable machine. If 2007 estimates are to be believed, World of Warcraft is responsible for 12 percent of the videogame industry's $9.1 billion in software sales. [Worlds in Motion]

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Tue, 22 Jan 2008 13:16:51 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=347710&view=rss&microfeed=true
<![CDATA[ CNET sells editorial placement, needs to raise rates ]]> gs.jpgBuried news in a long post by Amadeo Plaza at Gamer 2.0: CNET allegedly sells placement of articles, not ads, on the front door of its GameSpot site for about $3,500 per week. He's not saying advertisers can buy an article — rather, they can pay to have an article placed prominently on the front door. Imagine the makers of Cloverfield paying The New York Times to move its review of the movie to page A1 and you get the idea. I'm supposed to opine here about the evil advent of adverjournalism and its corrupting influence on my so-called career. But at $500 a day to override CNET's editorial judgement, my overwhelming reaction is that GameSpot is selling itself too cheap.

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Mon, 21 Jan 2008 17:05:19 PST Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=347343&view=rss&microfeed=true
<![CDATA[ "Let's think about the future for a second. ... ]]> "Let's think about the future for a second. You probably don't understand the kids that make up the bulk of our audience, but I do. I call them the network MySpace remix 3.0 social generation. Unlike any other people before them, young people today like to interact with each other. They also like music. YouTube is the perfect example of whatever point it is I'm making. Everything should be online and customizable." [Five Short Video Game Industry Keynotes]

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Sun, 30 Dec 2007 13:13:49 PST Nick Douglas http://valleywag.com/index.php?op=postcommentfeed&postId=339030&view=rss&microfeed=true
<![CDATA[ World of Warcraft teaches survival skills ]]> GasolineBlizzard has finally disproved the old adage that videogames rot your brains. In fact, they impart essential survival training on players. Earlier this month, 12-year-old Jørgen Olsen survived a moose attack in Norway by playing dead — a skill his World of Warcraft character had recently learned. And then the game taught a 17-year-old in Bejing how to deal with schoolyard bullies. After losing a fight, he took a cue from the game's Fire Mage and set a match to his real-world opponent, after dousing him in gasoline.

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Fri, 21 Dec 2007 16:00:21 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=336905&view=rss&microfeed=true
<![CDATA[ In which I school Iminlikewithyou founder at his own game ]]>
Here's the infamous Blockles, the Tetris clone from Iminlikewithyou founder Charles Forman. "I dont know what Tetris is," Forman told me. "Blockles is a falling block puzzle game." Right. One that I kicked your ass at, boyo. (Check out the sweet swap move I pulled about 25 seconds in. Bam.)

Compete.com says Iminlikewithyou, Forman's online dating site, has grown 58 percent in the last month. But that's only up to 21,000 or so "people," so big deal.

Even if growth keeps up at that rate, marketing expert Seth Godin — who otherwise raves about Forman's site — will tell you, "There's no way, none, that tradtional online ad models will generate revenue for sites like this."

No revenue? No problem! Forman just wants to own the market, he says: "You look at games on the internet in the U.S., and they are all shit. I will own the casual gaming space in the U.S. within the next year."

Keep in mind, this is the guy whose business card reads, "So ... chances are, you were in like with me. And ... chances are, I gave you this card because I didn't feel like talking to you anymore. Just kidding! LOLZ!"

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Fri, 21 Dec 2007 15:20:31 PST Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=336938&view=rss&microfeed=true
<![CDATA[ Silicon Valley's armchair athletes may want ... ]]> Silicon Valley's armchair athletes may want to rethink their training regimen. A recent study shows that Nintendo's Wii tennis is no substitute for real exercise. In fact, it's only 2 percent more taxing than playing Halo 3. [Ars Technica]

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Fri, 21 Dec 2007 13:10:49 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=336864&view=rss&microfeed=true
<![CDATA[ Jerry Bruckheimer to bring more bang to MTV games ]]> Jerry Bruckheimer, producer, game developer?MTV Networks has signed an exclusive deal with blockbuster producer Jerry Bruckheimer to develop original videogame titles for MTV Games. MTV's parent, Viacom, has aimed for success in the video game industry with a commitment to spend $500 million on game and interactive entertainment within the next two years, but past attempts to break into the gaming world have been unsuccessful thus far. Unlike the purchase of game developer Harmonix, the makers of "Rock Band," a good fit for MTV, a deal with Bruckheimer is full of all the wrong kinds of risk.

MTV is not gaining access to Bruckheimer's successful film properties or TV series CSI. Those are already licensed to other developers. Other game-development deals with high profile director-producers like Steven Spielberg and Peter Jackson have produced nothing but ego massages. A partnership between MTV, with little success and experience in the gaming industry, and Bruckheimer, who has no experience in the game industry, is more likely to be the kind of disaster story Bruckheimer produces so adeptly for the silver screen. (Photo by Frank Connor)

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Wed, 19 Dec 2007 13:34:50 PST Tim Faulkner http://valleywag.com/index.php?op=postcommentfeed&postId=335881&view=rss&microfeed=true
<![CDATA[ Wii child, all you'll get for Xmas is a slip of paper ]]> WiiLittle Jimmy's at the tree extracting an oblong box from the stash. Ripping off the paper, his jaw drops in astonishment. It's no Wii; it's a raincheck. His parents didn't quite purchase a Nintendo Wii, you see. Little Jimmy can't exchange the slip of paper until the red-hot videogame consoles are in stock again, supposedly sometime in January. Yes, even a full year after launch, retailers can't keep Wiis on shelves. Analysts estimate Nintendo has lost $1 billion in sales this holiday because of the shortage. So while Nintendo USA topper Reggie Fils-Aimé says the raincheck program is a way for parents to put a Wii under the tree, we doubt Little Jimmy will be fooled. Wall Street analysts, on the other hands, may well be.

GameStop will sell the Wii rain checks for $249.99 on Thursday and Friday. A GameStop shift supervisor tells Consumerist that this kind of preorder counts in the store's net sales. GameStop's annual reports are mum on how the company actually accounts for preorders. The program will certainly lift the company's cash flow well in advance of when GameStop actually has to make good on its holiday promises. Ho ho ho!

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Mon, 17 Dec 2007 11:41:55 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=334696&view=rss&microfeed=true
<![CDATA[ How GameStop became a top stock ]]> GameStopThere are murmurs of surprise that videogame retailer GameStop has made its way onto the S&P 500 index. More than a decade ago, it was bankrupt. Now it's eaten not just its competitors' lunch, but its entire competition, consuming Babbage's, Software Etc, NeoStar and Electronics Boutique. It's one of those great adversity-toppling stories business writers love.

One analyst remarks, "Everyone argued that games would be distributed online ... but these guys stuck to their game plan." That's true, but GameStop's success is mostly due to the nascent state of digital distribution. Broadband is still too slow, and console hard drives are still too small. Those limitations hinder the sale of full-length, multiple-gigabyte games. GameStop's success has been a matter of luck as much as timing. Playing videogames has grown as a mainstream obsession even faster than the broadband pipes that were supposed to make GameStop's business model obsolete. That, and it's still really hard to download a Wii. (Photo by maulleigh)

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Mon, 17 Dec 2007 10:19:36 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=334746&view=rss&microfeed=true
<![CDATA[ You spin some, you lose some ]]> Slammed!The Entertainment Software Association, a videogame lobbying group, was searching for a new PR agency earlier this year. After the ESA declined Hill & Knowlton's advances, the firm released a poll stating that 60 percent of respondents agree the government should regulate videogames — exactly the kind of thing the ESA fights. Hill & Knowlton says it's all just a coincidence. Just like in high school, when you coincidentally write nasty things in a slam book after some other girl steals your boyfriend.

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Wed, 12 Dec 2007 13:42:06 PST Mary Jane Irwin http://valleywag.com/index.php?op=postcommentfeed&postId=333134&view=rss&microfeed=true