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Truemors

truemors

PR guy misses PR lesson from Guy Kawasaki

PR blogger Vince Bank is peeved that tech evangelist Guy Kawasaki is using Twitter to promote his startup Truemors, instead of giving him "personal insights." And he calls himself a PR guy? Kawasaki's fanboys accept and defend his self-promotion. Bank even misses the valuable lesson Kawasaki taught him when Bank's self-promoting post to Truemors was banned. He asks, "Is this a classic case of 'Do as I say, but not as I do?'" The answer is yes. Unlike Kawasaki, Bank just isn't brassy enough to get away with it.

guy kawasaki

Wishing Truemors were Twitter

Guy Kawasaki blogs that Twitter has made his rumor site Truemors a better Web site. If only that were so. Kawasaki manages to stretch three well-known aspects of Twitter into nine purported improvements to his own site. (What, the relentless marketer couldn't stretch the list all the way to ten?) The post boils down to these truisms: Twitter is fast, good for networking, and good for promoting yourself. None of which makes Truemors a better site. Why doesn't Kawasaki just admit he wished he'd started Twitter instead of Truemors?

guy kawasaki

Twitter spreads Truemors -- but is it malignant or benign?

Startup advisor Guy Kawasaki has added a new, useless feature to rumor-submission site Truemors. Exploiting the popularity of microblogging site Twitter, the devilishly unsuccessful angel investor has created a Twitter profile for the site and a tab displaying submissions to that profile, making it easier for text-message users — or the merely lazy — to participate. Clearly, Kawasaki hopes this "Twitter News Network" will metastasize Truemors throughout Silicon Valley's body impolitic. At least Kawasaki practices what he preaches: This is surely one of the stupid things you can do with less money. Unfortunately, the rumors, while perhaps more rapid, remain random and uninteresting, drawn on rereported news, not real gossip. Even Kawasaki may realize this: he doesn't allow users to vote, Digg-style, on Twittered Truemors.

When it comes to Web launches, Valley A-listers (Truemors, Mahalo) can't compete with baby landlords (Funnyordie). [Compete.com]

guy kawasaki

Promoting the unpopular Truemors via the widely popular Stevenote

Leeching on the success that gadget sites Engadget and Gizmodo and numerous Mac fan sites have had covering live Steve Jobs keynotes, Guy Kawasaki, former Apple evangelist, hopes to pump some page views into his belittled rumor site, Truemors. Kawasaki will be gracing us with his own live coverage of Apple's WWDC keynote event Monday morning. More »

guy kawasaki

'You can do a lot more stupid things'

TIM FAULKNER — Guy Kawasaki, evangelist and entrepreneur, stretches his defense of his ill-received startup, Truemors, to unparalleled proportions in this new video interview by Andy Sernovitz. Not only does he continue to downplay the cost and value of his site: "Before it would cost $5 million to do something stupid. Now it costs $12 thousand to do something stupid. You can do a lot more stupid things," Kawasaki appears to be shifting his defense by indicting venture capitalists willing to fund startups with millions. Of course, Kawasaki has done the same and failed more often than not, but now he knows better. Truemors wasn't a startup, it was an experiment to determine how much capital is needed to build a new company: $12,000 should do since it worked so well with Truemors. More »

guy kawasaki

By the numbers

TIM FAULKNER — Guy Kawasaki, former Mac evangelist, venture capitalist, and startupper, defends his new site, Truemors, "by the numbers." We are supposed to take from "the numbers" that Guy was just trying to learn some lessons about Web 2.0 startups, but Truemors does not reveal new lessons, it shows Guy needing to rationalize bad PR, something he hasn't faced so acutely before. Counterpoint to some of Guy's "numbers" after the jump. More »

pic of the day

Guy Kawasaki: male model

Guy Kawasaki, former Apple evangelist and startup investor, now embattled founder of the belittled Truemors and shameless self-promoter, knows how to keep his options open in case the rumor-voting site does not work out. Guy Kawasaki: male t-shirt model. [Photo: Threadless T-shirts]