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Toyota

2009 toyota prius

New hybrid Prius to conspicuously consume slightly less gas

Details have emerged about the latest model of the Valley's most self-righteous ride, the 2009 Toyota Prius, which hasn't been significantly updated since 2004. It will reportedly be longer, faster and more fuel-efficient. Also, the range of available models is expected to grow — anything from a smaller coupe to a larger, Lexus-like luxury sedan. What's not mentioned? More »

mine is greener

Prius drivers officially crowned with smug-emitting halos by Salon

In a blow to environmentally conscious socialists who espouse the frugal, sustainable sensibility of Cuban car culture, Salon's Pablo Päster has done the journalist math. It turns out that a brand-spanking-new Toyota Prius is more energy efficient over the expected lifetime of the vehicle than an old beater Mercedes from Daimler-Benz. What Päster doesn't take into account are alternative energy retrofits to classic cars, like MTV's pimping out of a Chevy Impala to run on biodiesel, like the one picture above. Because while a twee Prius might say "enviromentally conscious" to Stuff White People Like readers, Stuff White People Do readers (myself included) would much rather cruise El Camino Real in a biodiesel-fueled lowrider, mijo.

cleantech

Google's plug-in hybrids to increase Bay Area smug levels

With a laptop tracking power and gas consumption and CO2 emissions, Google.org's four plug-in Priuses serve as a test fleet for the charity's $10 million plug-in electric hybrid vehicle research program. And according to the stats, they're already outperforming the company's two regular Prius hybrids across the board. RechargIT.org is a fantastic PR stunt, but is it good science? More »