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Posts Tagged “

Toy New York

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online advertising

1 in 10 Americans played with OfficeMax's stupid elves

Ah, the promise of online advertising: An age in which companies will finally be held accountable to their customers. But are their customers accountable to anyone? Consider this: 26 million people created 123 million dancing elves for OfficeMax and passed them on to their friends. All of it made "OfficeMax" one of the top twenty search terms during December, on a budget of less than $500,000, according to AdAge. Good for Toy New York, the agency behind the ad. Bad for the rest of us. Viral marketing: It's sick.

11:00 AM on Mon Jan 21 2008
By Nicholas Carlson
805 views, 3 comments

Latest by raincoaster: PS: this clip is much better played with the sound off and some Nine Inch Nails on the office stereo. more »