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Tod Sacerdoti

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online video

Heavy.com launches a scandal-clad ad network

Already under fire for its racy videos, Heavy.com now wants to bring all of the online-video world into its sticky embrace. Heavy has mastered the art of selling advertisers on wrapping Web videos with advertising banners, like the example above. Surrounding the video itself is a come-on for newly released movies or other similar fare, paid for by advertisers eager to reach Heavy's young-male demographic. But as BrightRoll CEO Tod Sacerdoti points out in a not-safe-for-work blog post, the result isn't always good for an advertiser's brand. Heavy's anything-goes website is already dangerous territory for advertisers. But a new initiative, Heavy's so-called "Husky Network," could make it trickier yet. More »

12:07 PM on Wed Aug 15 2007
By Owen Thomas
1,049 views, Comment