third prize is you're fired
Everyone wants to sell ads like Amazon.com sells books — one click and it's done. Social networks Facebook and MySpace as well as ad networks AdBrite, AdReady and AdItAll have all followed Google to offer advertisers do-it-yourself buying options. The trend has led both the
Wall Street Journal and
PaidContent to wonder if online ad sales teams will go the way of the dodo, or at least the travel agent. The answer — especially for social networks MySpace and Facebook — is no.
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