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While Microsoft and Yahoo talk, Google takes more search market
Why is Microsoft so desperate to acquire Yahoo's search business? According to ComScore, Google's video-sharing site YouTube and Google's other subsidiaries alone attracted more search queries than all of Microsoft's properties combined in April. Comparing total searches for each company is similarly lopsided; Google controls 61 percent of the search market to Microsoft's 9.1 percent, which is a decline from 9.4 percent in March. Problem is, buying Yahoo might not help. Yahoo lost search market share last month, too, dropping from 21.3 percent to 20.4 in just one month.
the chart
MySpace's technical triumph
The conventional wisdom in Silicon Valley is that MySpace, based in Los Angeles, is a tech nightmare, blaring songs through a user's speakers while crashing all the time. Skilled engineers are in short supply down south, so the website must be falling over all the time, right? Not so. Pingdom, a website-monitoring service, has tracked how often some of the top social networks have gone offline. Twitter, based in Web-savvy San Francisco, has been down for 37 hours from January through April. MySpace has been up 99.96 percent of the time. That's 33 percent less downtime than Yahoo 360, and 60 percent less than Google's Orkut. Score one for the LA crowd. The chart: More »
the chart
The developers driving Facebook's redesign do it "Just For Fun"
Makers of Facebook applications have seized control over the social network's latest redesign. So who are these mighty developers capable of bending the stubborn Mark Zuckerberg to their will? Among others, the makers of "You're a Hottie," which tops the "Recently Popular" list in Facebook's "Just For Fun" application category — the most popular on the site, according to this handy reminder from FlowingData. Here's CLZConcepts.com pitch for their popular app:Think your friends are hot? Let them know by adding them to your 10 Hottest Friends List! Get friends to add you to boost your own Ranking!
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108 million content creators to clutter the Web by 2012
eMarketer predicts the number of people who create so-called "user-generated" content will rise from 77 million in 2007 to 108 million in 2012. More baffling yet, the ranks of people who consume this content will only rise from 94 million in 2007 to 130 million by 2012. Why don't we just junk our computers, attach ourselves to IV drips and stare at mirrors instead? That seems more dystopian.
the chart
Why John Hodgman can afford to mock Twitter users
Daily Show correspondent turned Apple pitchman John Hodgman is on Twitter, and he's using it to mock the habits of Twitter users. His salvos include entries like " BATTLESTAR GALACTICA REFERENCE," "VAGUE SHOUTOUT ('Cheers, @SFslim!')" and "GRADE A NON-SEQUITIR." Normally, this would be a bad self-promotional strategy. But as you can see from this complicated (and very scientific) Venn diagram which illustrates the interlocking audiences gripped by Hodg-mania, all Twitter users already fall into fan bases generated by other media channels, so Hodgman can abuse them at will. Except, of course, for hobos. Never, ever mock hobos if you know what's good for you.
toogle many googlers
Google's executive rolls outpacing stock growth
When Google debuted on the stock market in August 2004, it had a lean 10 executives at the top. Over the last four years, the number of senior managers kept pace with the growth of the stock. Until recently, when for the first time in the company's history, the ratio of executives to stock price became less than 10:1. The opposite of lean? Bloat.
Online advertising will grow 23 percent in 2008
Online advertising spending will reach $25.9 billion in 2008, up from $21.1 billion in 2007. Search marketing accounts for 40 percent of that amount. Video ads, about 10.2 percent of the market this year, will account for 18.5 percent by 2012. Display advertising's share, at 21.1 percent, will remain flat through next year. [paidContent]
Online advertising spending will reach $25.9 billion in 2008, up from $21.1 billion in 2007. Search marketing accounts for 40 percent of that amount. Video ads, about 10.2 percent of the market this year, will account for 18.5 percent by 2012. Display advertising's share, at 21.1 percent, will remain flat through next year. [paidContent]
the chart
Why Digg should have sold already
Last week, Digg CEO Jay Adelson wasted no time debunking rumors that Google, Microsoft and two media companies were bidding $200 million or more to buy the social news site. It's too bad, because last week would have been a good time for Adelson and Digg cofounder Kevin Rose to sell. According to metrics firm Hitwise, traffic Yahoo's Digg competitor, Buzz, sends to news and media sites nearly caught up with the traffic Digg sends in just one month.
the chart
Does Bebo brag prove AOL CEO's a liar, or just unable to read?
AOL CEO Randy Falco said the $850 million Bebo acquisition put his company in "a leading position" in social networks. Too bad his claim doesn't jibe with ComScore's chart comparing Bebo's traffic to social networks MySpace and Facebook, above. Where was "human computer" Ron Grant when Falco needed him to do some math? Below, more damning stats from Hitwise. More »
Happy birthday, destroyer of hopes and dreams!
Eight years ago today, on March 10, 2000, the Nasdaq closed at 5,048.62, an all-time high. Then the bubble burst, Marketwatch notes. By October 2002, the Nasdaq was down to 1,114.11, a 78 percent drop in less than three painful years. In fact, we're still not over it. Check out the chart. The Nasdaq today stands 56 percent lower than 2000's bubbly high-water mark.
Eight years ago today, on March 10, 2000, the Nasdaq closed at 5,048.62, an all-time high. Then the bubble burst, Marketwatch notes. By October 2002, the Nasdaq was down to 1,114.11, a 78 percent drop in less than three painful years. In fact, we're still not over it. Check out the chart. The Nasdaq today stands 56 percent lower than 2000's bubbly high-water mark.
the chart
Forget news -- Digg users in it for Lohan's latest nipple slip
As far as Digg users are concerned, Ron Paul, Steve Jobs and slobbering dogs have nothing on Britney's latest baby. Digg and StumbleUpon users click most on stories related to celebrity gossip, videogames, and online clips, according to clickstream data from metrics firm Hitwise. Digg accounts for half of all visits to to news aggregators. eBay's StumbleUpon comes in second with 24 percent of the market. Conde Nast-owned Reddit takes third place.
the chart
While bloggers fret, Google's market share grows larger
Depending on which search-engine marketing firm you believe, Google either had a really good month monetizing is search traffic, or a really poor one. It's so confusing! Seeing HitWise's search market share numbers from the month, I bet competitors Yahoo, MSN and Ask.com are glad they didn't have to worry about having all that traffic.
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Google clicks filling more shopping carts
The declining amount of clicks on Google ads may not forecast a recession. Check out this chart from Hitwise. It shows that the amount of traffic going from Google to retail sites continues to increase year-over-year, up to 13 percent in January. Searchers are shopping more than ever. So why the declining ad clicks? Reporting its fourth-quarter earnings, Google said it has gotten better at eliminating accidental ad clicks. One awaits the glorious future wherein Google deems any click not leading directly to a sale an oopsy-daisy.
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Bebo needs cash to keep its servers running
Now we know why Bebo's so eager for more cash. It needs more servers. According to Pingdom, Bebo has already been down for 12 hours and 28 minutes so far this year. Check out the full chart to see how 13 other social networks have fared so far.
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2008 has not been kind to tech stocks, especially the Valley's leading lights.
Can we get a do-over?
2008 has not been kind to tech stocks, especially the Valley's leading lights.
the chart
Here's a chart which records traffic to Facebook's privacy-settings page. What does that indicate? It shows just how little Facebook users seemed to notice the whole Beacon controversy. AllFacebook, which put together the chart using Compete.com, says the chart is evidence that users need better privacy education. We say users are just ready for a brave new world.
Remember when Zuckerberg stole Christmas? Users don't
Here's a chart which records traffic to Facebook's privacy-settings page. What does that indicate? It shows just how little Facebook users seemed to notice the whole Beacon controversy. AllFacebook, which put together the chart using Compete.com, says the chart is evidence that users need better privacy education. We say users are just ready for a brave new world.
