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Posts Tagged “

Steve Rubel

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the 250

Science proves it -- no one trusts bloggers

Steve Rubel, Edelman PR's Director of Insights, posts an insightful chart from an international survey (PDF) Edelman conducted. It shows that "opinion elites," defined as college-educated people in the top income quartile of their country who report a significant interest in and engagement with the media, business news, and policy affairs — that's you! — mostly trust people like themselves. Who's at the bottom of the trust-o-meter? Bloggers, who fell well behind company CEOs. Regular company employees are given much more credibility. This is why Google's PR people slap engineers' names on those blog posts the marcom specialists type up, and why Nick Denton announces changes at Gawker Media by letting me "leak" them. Trust me, I'm a blogger.

3:00 PM on Thu Apr 3 2008
By Paul Boutin
744 views, 4 comments

Latest by Wabewalker: What about CEOs that are bloggers? What does it all mean for Jonathan Schwartz? Will he take their advice more »

great moments in public relations

Flack swears off Kool-Aid

Last we heard from PR flack Steve Rubel, he was on his knees apologizing for publicly trashing PC Magazine. Now Edelman PR's spokesblogger wants the world to know he's sorry for inflating the Web 2.0 bubble. He writes, "Since I started this blog lots of people have rightfully made fun of how much I touted every little new site to come along. Their criticism is accurate." Don't worry, Steve. It's not your fault. You'd only be guilty if you'd actually succeeded at imitating Michael Arrington.

9:30 AM on Tue Oct 30 2007
By Nicholas Carlson
157 views, Comment

"Steve Rubel is part of the Web 2.0 Iron Triangle: Rubel-Scoble-Arrington. Rubel is the weakest link in this chain, which means that he is not as good as the others at pretending like he knows what he's talking about." [uncov]

3 comments

Excitable PR flack Steve Rubel on the upcoming "epidemic" of too much information. "We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing." [Micro Persuasion]

1 comment

self-evangelism

How the top self-branders sell themselves

NICK DOUGLAS — It's one thing to be your own #1 fan. But people like bloggers Seth Godin, Guy Kawasaki, and Jason Calacanis are their own worshippers. Guy is such a consummate self-evangelist that he's practically his own pope. Seth's number one product is himself. Jason thinks he's Ari Gold from Entourage. How do they pull this off, and how do some wannabes fail to build their own cults of self? More »

6:43 PM on Mon Apr 30 2007
By Nick Douglas
5,573 views, 10 comments

Latest by mtlb: Dead-on post. more »

bloggers

Tom Morris is a very funny fellow, right

Blogger Tom Morris does, um, something with OPML or whatnot. But bugger that — he makes clever Silicon Valley comics like this nerdhunt: More »

1:56 PM on Tue May 30 2006
By Nick Douglas
196 views, Comment

syndicate

Pepper and Rubel get teed at Syndicate

NYC tech-and-media conference Syndicate is turning into SXSW Interactive for big kids. The latest gossip: A cabal of attendees whipped up tees commemorating the union of PR bloggers Jeremy Pepper and Steve Rubel. More »

10:40 AM on Wed May 17 2006
By Nick Douglas
58 views, 1 comment

bloggers

Fool's droppings

Oh, Internet, you are so cute. Over the weekend, the Button-down-wearing White Guys of the Net made their blatantly disclaimered April Fool's Day gags: More »

8:13 AM on Mon Apr 3 2006
By ndouglas
49 views, Comment