Valleywag
breakdowns
Posts Tagged “
socialads
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breakdowns
online advertising
One week later, Facebook ad skepticism grows
The night after Facebook launched its new ad products, all we heard from Madison Avenue was the baying of sheep. Everybody loved what they saw. Google had better watch out and MySpace was done for, said the ad buyers in wool suits. But now, the unbelievers are finally starting to come out of the woodwork. More »
facebook
I'll spam my friends, but I want a piece of the action
You know what Facebook members are? 50 million suckers. See, through Facebook's new ad product, Facebook Beacon, each of us will soon begin endorsing products to our friends. That much I'm fine with. My friends are not too good for spam. But if my good name is going to get Facebook paid, I want a cut, too. More »
3:00 PM on Wed Nov 7 2007
By Nicholas Carlson
2,703 views,
7 comments
spam
Facebook's five-year plan ... to become MySpace circa 2002
Let's come out and say it: Facebook wants to be MySpace. And MySpace wants to be Facebook. Mark Zuckerberg's social network has the buzz, the tech, and the runaway growth rate, while MySpace has more users, more revenues, and the backing of News Corp. But the mutual envy became really clear to me when Facebook announced its new advertising plan, which lets corporations place
your privacy is an illusion
Mark Zuckerberg loves Facebook's new ads, hopes you do too
Facebook CEO Mark Zuckerberg thinks that the new ad pages are "beautiful" and make him "very happy". We suspect it could look like dogshit and he'd still be "very happy" now that he's worth $5 billion — on paper, anyway. Unfortunately for Facebook's 50 million users, they won't be able to opt out of viewing the new ads, even if they disagree with Zuckerberg. He did hint that an opt-out system was a possibility if users were pissed off enough. He quickly implemented privacy features after Facebook's news feed was introduced and furious users complained about the privacy implications. We suspect complaints will surface again once the average user notices what's going on. Anyone up for starting 1 Million Strong Against SocialAds?
live coverage
In which we lift Facebook's velvet rope
EXILE IN SOHO — Despite my best efforts — a suit, Brylcreem, and a side part — I didn't convince a posse of ID-checking Outcast flacks to let me into Facebook's invite-only ad event at Loft Eleven in Hell's Kitchen. But insiders are still keeping us informed about the event, where Facebook is launching new targeted ad products for Madison Avenue's big agencies. Here's what a tipster tells us. More »
facebook
Today is the day for Facebook SocialAds
HELL'S KITCHEN, MANHATTAN — Today Silicon Valley's favorite pair of Adidas sandals will finally take to Madison Avenue as Facebook CEO Mark Zuckerberg & Co. plan to debut SocialAds, an ad network which will run behavioral-targeted ads on and off Facebook.com. More »
online advertising
Facebook SocialAds revealed!
Facebook updated its code over the weekend and, according to reports, Facebook's much-anticipated SocialAds are now officially part of the ones and zeroes. Based on the updates, Allfacebook created this mock-up of what a SocialAd might look like. Hmm. Looks like an ad. Here's a more revealing shot. More »
exclusive
Facebook SocialAds launch time and place -- revealed!
A source tells us Facebook will launch SocialAds next Tuesday, November 6 at a swanky little event hall called "Loft Eleven." The event goes "all afternoon," so until we hear otherwise, we're presuming it will be a five-hour forced march through the land of social-network ads, starting at noon. The loft features a 360-degree view of lovely Midtown Manhattan, exposed brick walls, smokers' terrace and "beautifully arched entrances," according to the proprietors. OMG! Good thing those arched entrances are beautifully arched. 'Cause just plain "arched"? Lame. OK, so here's what the place looks like.More »
your privacy is an illusion
Google launches YouTube channel to restore privacy illusions
Google is sending a delegation to the Federal Trade Commission's upcoming town hall on behavioral advertising, as privacy concerns grow about targeted ads. There, Google North American sales chief Tim Armstrong and a pair of lawyers will likely give a speech similar to Maile Ohye's in the video above. Then, just as the audience is about to fall asleep: BAM! They'll hit them with a rhetorical doozy like this one, from their, blog: More »
halloween
Googler Brad Fitzpatrick has dressed up as Facebook for Halloween. Ironic, since he might easily have been a Facebooker dressing up in Google's primary colors right now. Before jumping from Six Apart, he interviewed at both Facebook and Google. And now the two companies are set up for a tumultuous clash — not just over hiring one employee, but over the future of online ads. Facebook is set to announce its own targeted-ad network next week, taking on Google's AdSense; Google is soon to launch open standards for widgets, competing with Facebook's platform for developers. Dave Morin, who manages that platform, had his AIM status set with this message: "Bring it, Fitzpatrick." It's getting scary up in here. Which raises the question: How am I going to put the fright on Silicon Valley this Halloween?
More »
Brad Fitzpatrick says "Boo!" and I do too
Googler Brad Fitzpatrick has dressed up as Facebook for Halloween. Ironic, since he might easily have been a Facebooker dressing up in Google's primary colors right now. Before jumping from Six Apart, he interviewed at both Facebook and Google. And now the two companies are set up for a tumultuous clash — not just over hiring one employee, but over the future of online ads. Facebook is set to announce its own targeted-ad network next week, taking on Google's AdSense; Google is soon to launch open standards for widgets, competing with Facebook's platform for developers. Dave Morin, who manages that platform, had his AIM status set with this message: "Bring it, Fitzpatrick." It's getting scary up in here. Which raises the question: How am I going to put the fright on Silicon Valley this Halloween?
More »
5:51 PM on Wed Oct 31 2007
By Owen Thomas
1,361 views,
3 comments
Latest by n/a: Me and a couple of others did this MONTHS ago, and ours was WAAAAY better! more »
digital music
Facebook Music platform to launch next week?
All the attention might be on Facebook's advertising aspirations, the Microsoft investment, and Google's OpenSocial initiative. But don't think Facebook has forgotten about MySpace, which still has a lock on the music market, thanks to bands which discovered the site as a way to connect with fans. One report has Facebook launching a long-rumored platform for musicians at the Ad:Tech conference. More »
facebook
Facebook ad network not close to complete
Eager Madison Avenue executives be warned: Facebook, we told you, is planning to announce a new ad network in New York on November 6. Likely to be called SocialAds, the network will draw on the personal information users make available on Facebook to target advertising across the Web. New York ad agencies plan to pack the house, desperate to participate in the latest craze — or at least not appear clueless when they gab with their clients. But now, AllFacebook reports the SocialAds network is not close to being ready. Will the advertising agencies be dismayed? Not likely. Remember, these are the people who fund a season's worth of broadcast TV based on a clip from a pilot months before any actual episodes are written.
facebook
