Posts Tagged “
Social Networks
”To save "the children," Facebook tries press releases
At the direction of 49 state attorneys general, Facebook has adopted even more provisions to restrict interactions between adults and teenagers. Along the changes are automatic reviews of any age-changes made to underage user profiles, and the deletion of links to "pornographic materials." Even though most young people approached for sex by adults on social networks are already onto their date-of-birth deception, Chief Privacy Officer Chris Kelly's pledge to make Facebook safer for The Children makes for a good press op. Will the new rules make any difference, and how are they going to be implemented? We've asked Facebook how many engineers report to Kelly, but until they get back to us, it's safe to guess exactly none.Researchers say the kids are alright
Mandatory age checks aimed at verifying users may not do much to protect children on Facebook, MySpace, Bebo, and other social networks. A task force on the behavior of teens on social networks found that the majority of young people who've actually had sex with adults they met online did so without any sort of deception. Does this mean that men in their fifties no longer have to go about pretending they like Hannah Montana if they want the affections of the underaged? No, it just means they're already onto you, dude. (Photo by generated)MySpace charges $50,000 to $100,000 to feature apps
For the past two days, only applications from Max Levchin's Slide have appeared in MySpace's featured application page. Smaller developers asked why, the Social Times reports, and found out it's because Slide pays. On the order of around $50,000 to $100,000 per week, these developers say. Facebook does not charge application makers to feature them, ranking apps instead on user activity and feedback. The Social Times notes that MySpace's Sponsored App program could keep small developers from gaining popularity on MySpace. Whatever it takes to keep Vampires and Zombies at bay, we say.Egyptian girl disappears for 16 days after creating Facebook group
Eygptian woman Esraa Abdel-Fattah created the Facebook group "6 April: A Nationwide Strike." On April 7, she disappeared for 16 days. After her mother bought an ad in the newspaper Al-Masry Al-Yom pleading for her daughter's release, the government finally obliged. But Abdel-Fattah learned her lesson. "I have not heard about any coming strike nor do I want to hear about it," she told Al-Ahram, a weekly paper. Her uncle, the weekly also reports, said Abdel-Fattah agreed to get rid of her computer. The Egyptian government is now said to be deciding between blocking Facebook entirely or continuing to use it to spy on its citizens.Chinese Facebook clone Xiaonei raises more funding than Facebook
Masayoshi Son is the kingmaker of the Asian Internet. His latest coronation: Xiaonei, a Chinese social network whose name translates to "on campus" and whose look and feel closely mirrors Facebook's. Son's Softbank and other investors have put $430 million into Xiaonei's parent, Oak Pacific Interactive, in a deal which values OPI at more than $1 billion. This has to worry executives at Facebook, which has raised less money — albeit while selling far less of the company to investors than Xiaonei has. More »LinkedIn's CPM rates lower than reported $75, but still impressive
Seems comments made by Kevin Eyres, managing director of European operations for LinkedIn, were optimistic in pegging ad rates at a $75 CPM. To a degree. A customer who's bought advertising on LinkedIn wrote in to let us know that last fall they negotiated a campaign to run ads against the social network's "premium content" for a $12 CPM, $3 less than the listed $15 rate. The company is now charging $45 for that same inventory, they report. A quick look at the rate card shows that the $45 price point is for vertical banner ads targetted to IT and small business professionals. Custom targeting goes as high as $76.50 per thousand impressions. Good thing to know that you can bargain down those rates 20 percent. And it's still an order of magnitude more than any other social network has been able to charge. While Facebook charges less than a dollar for slutty come-ons, LinkedIn keeps it strictly SFW. After the jump, what the company refuses to allow in ads on the site. More »Ready to update your Yahoo profile?
Yahoo is not building a social network, EVP Jeff Weiner promised EconSM conference-goers yesterday. "The world doesn't need another social network," he said. What the world needs instead, Weiner explained, is a network of social exchanges over the Yahoo platform. Specifically, it needs Yahoo to combine its "25 different profile experiences" into a single user profile and for Yahoo to monitor "the social exchanges" between users and then "monetize that intention." To us, that sounds like a social network. But it's not, Weiner assures us. Good thing he's familiar with bombs.
LinkedIn earning $50-$75 CPMs?
Kevin Eyres, LinkedIn's European managing director, reported that LinkedIn commands $50-$75 per thousand impressions on its advertising, in discussing plans for the social network's expansion into the U.K .and the continent. That figure, if Eyres is not being overoptimistic, puts LinkedIn in the same range that high-end business publications like Forbes and the Wall Street Journal command for their websites, and orders of magnitude higher than the rates seen on consumer social networks like Facebook and MySpace. [The Industry Standard]
ABC News grossly overestimates Twitter's reach
ABC News's thesis that "Everyone Is 'Tweeting'" is quickly disproven — in the latest article on Twitter from ABC News. It begins with the obligatory anecdote about James Buck, the Berkeley student briefly jailed in Egypt:[W]ith help from the Egyptian bloggers who received the message and alerted his university and the U.S. Embassy, Buck walked out of the police station a free man. His translator Mohammad was left behind.Mohammed Maree, who made the mistake of getting anywhere near a protest with a cocksure Berkeley J-schooler, is still in jail. And I doubt Buck's continued tweets will be much help in freeing him. Because hardly anyone outside San Francisco's self-involved startup circles uses Twitter, and an email or text message would have been just as effective at saving Buck while leaving Maree stuck in a cell. (Photo by James Buck)
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