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Slide
”Facebook suspends Max Levchin's Slide over security loophole
Until last night, Top Friends by Slide was Facebook's third most popular widget, judging by daily active users and installations. Today, Top Friends is no longer on Facebook at all. News.com says its because pesky Canadian Byron Ng discovered a security loophole in the widget that allowed any user with Top Friends installed to view more profile information — birthdays, gender, and relationship statuses — then Facebook allows strangers to see. Ng discovered a similar loophole in SuperWall, an app made by Slide rival, RockYou. But RockYou already fixed the problem and SuperWall remains on the Facebook platform. No word on whether this little tidbit has Slide founder Max Levchin in this hospital from punching holes in a wall or two. (We hear the rivalry is a little intense).$35 million round wasn't enough for RockYou
Online widgetmaker RockYou is still looking for another $5 million to $15 million in funding, even after it took $35 million last week, at a $300 million valuation. That money was for doubling its staff, moving to a larger office in Redwood City and acquiring more widgets — those annoying add-ons to social-network profiles — for its portfolio, RockYou CTO and founder Jia Shen told Silicon Alley Insider — but it's not clear what the extra cash is for. In March, rumor had it RockYou's lastest funding round would set its value near $400 million, but thanks in part to a sliding ad market and a developer-unfriendly Facebook redesign, investors are said to have turned skeptical, sending the startup's paper value down by $100 million to $150 million. More »New details on Yelp's New York expansion
Social reviews site Yelp isn't nearly as popular in New York as it is in San Francisco and management has been planning to do something about it. "They're gonna pump up efforts to conquer NYC, renting an office in Gramercy area and assign [an] East Coast community leader," a source with new details tells us. Yelp already has an ad sales office in New York's West Village, but our source says those people will move to the larger office further uptown by September as well. Yelp is a cousin to widgetmaker Slide, with Slide founder Max Levchin on Yelp's board. With Slide's own upcoming move to New York and Yelp's city expansion, we'd expect to see a lot more Levchin around the Alley, except, well, we hear he never leaves the office. (And if he did, we'd prefer he say hello to his bride to be first.)Display advertising spending grows, but grows slower as inventory gets cheaper
Spending on display advertising — banner ads and other graphical Web come-ons — increased 8.5 percent in the first quarter over last year to $2.92 billion, reports ad-measurement firm TNS. At the same time, the Internet's "reach" — a rough measure of media consumption and, therefore, advertising inventory — has grown 66.6 percent since April 2007, according to ZenithOptimedia. Shall we do an exercise in basic economics, folks? More »Slide to stop making Facebook apps
Slide VP Keith Rabois says the widgetmaker is done making widgets — at least for Facebook. Rabois told SIlicon Alley Insider that Slide wants to focus on improving its existing apps, like SuperPoke and Top Friends. The company also knows it needs to start figuring out how to make enough money to justify its $550 million valuation. Last week, Slide hired AOL's former director of national sales, Jason Bitensky, to head up a new New York office. Money aside, Slide's announcement may be little more than politicking. More »Slide comes to New York, cap in hand
Widgetmaker Slide hired AOL's former director of national sales, Jason Bitensky, and opened a New York office in the West Village, Kara Swisher reports. Slide CEO and founder Max Levchin says his company followed the bright lights to the big city because More »Facebook's widget security? You could throw a sheep through it
Linking up social websites, as proponents of "data portability" would have us do, can be hazardous to your privacy. And Paris Hilton's, and Lindsay Lohan's. But even the widgets on a single social network can leave us exposed. SuperPoke, a popular application made by Slide, will show you who's thrown a sheep at anyone, as long as you have their Facebook ID — the unique numeric identifier which shows up in the URL of their Facebook profile. Mark Zuckerberg's SuperPoke feed is here; substitute the number of another Facebook user for Zuckerberg's "4", and you can see every last sheep he or she has been involved with. More »Facebook's Julia Lam and Slide's Doug Sherrets like to SuperPoke
While people are busy complaining about Facebook's "Orwellian" redesign, you won't hear a peep from Doug Sherrets, who works in business development at widgetmaker Slide. Why? We hear Sherrets and Julia Lam, who works in platform product marketing for Facebook, are now — as Facebook profilespeak would have it — "in a relationship." Could that be a conflict of interest? Maybe, but you obviously can't credit all of Slide's success to Sherrets's abilities to sleep with the frenemy. Slide's most popular widget, SuperPoke, is said to be both sticky and fun.
online advertising
Sheryl Sandberg defends Facebook's invisible ads
Facebook applications don't really do anything special yet. Neither, for that matter, do Facebook's ads. But that's OK, Facebook COO Sheryl Sandberg insisted yesterday at the D6 conference. Some of the applications, like Slide's SuperPoke, are really popular. Just like Elvis, she says.The comparison fails on two counts. More »Start a company now, says Max Levchin -- so he can buy it
Slide founder Max Levchin believes Web 2.0 is about to bust. Funding will evaporate and revenues won't materialize; companies will fold and employees will lose their jobs. The lucky few that can will sellout to larger companies. All of which means "this is the perfect time to start a company," Levchin told the Financial Times. Why does Levchin believe this? You know, other than the fact that he's a well-documented masochist who works 15 to 18 hour days and, despite a fear of the water, forced himself through a triathlon? More »Web 2.0 living on borrowed money
The bad news? While a few startup stars like Twitter and Slide can get venture cash on little or no revenue, the expiration date on your "it's [blank] with a social network layer" pitch may be well past. "There is going to be a shake-out here in the next year or two," Battery Ventures partner Roger Lee told the Financial Times. Mitchell Kertzman of Hummer Winblad was a little more succinct: "If you look at some of the valuations, you wonder what fantasy of revenues they're based on." The kinda good news? Google will help subsidize the cost of entry for early-stage online projects with infrastructure — you'll just have to use their Web Apps cloud and their Gears and Android clients developing browse and mobile applications, respectively. (Photo by Edward O'Connor)What should Max Levchin do with his forgotten $100,000?
Before PayPal and Slide founder Max Levchin moved from Illinois to Palo Alto in 1998, he'd started three companies and sold the last for $100,000 — not a tiny amount of money, especially for a young entrepreneur. But after selling PayPal to eBay for $1.54 billion, these days Levchin is worth around $100 million. Six figures no longer merit that much of his attention. It's such a paltry amount that in Once You're Lucky, Twice You're Good, Sarah Lacy reports Levchin actually forgot about the money until 2006. "In just four years," Lacy writes, "$100,000 would go from being unfathomable riches to pocket change." Levchin is no longer interested in the purchasing power of money, but we are. So let the young multi-millionaire know how he should spend that $100,000 in "pocket change" in our poll. More »MySpace bans the spam tactics that ruined Facebook apps
Little-known MySpace "cofounder" Kyle Brinkman announced new rules for application developers on the social network's platform today. They're meant to prevent the spam bubble Facebook went through after it launched its platform last year. In response, Facebook tightened up its rules, and offended developers in the process. MySpace's new rules: More »Bezos-backed Kongregate moves to Facebook platform
Kongregate, a sort of YouTube for Flash games backed by Amazon.com founder Jeff Bezos as well as Greylock Partners, will adapt some of its 4,500 games to Facebook's platform this week, Kongregate CEO Jim Greer told Inside Social Games. Kongregate makes money, or tries to, through advertising it shares with third-party game developers. Facebook doesn't need more gimmicky games, but with other widgetmakers like RockYou and Slide asking for (and getting) nine-figure valuations, don't expect the deluge to let up any time soon.Slide exec on widgets: Fun is where the money is
This decade's greatest Internet hits — Google and PayPal — make so much money because they help money change hands more efficiently. The next great wave of moneymakers on the Web won't be nearly so utilitarian, Keith Rabois, VP at widgetmaker Slide, argues in a guest post to AllThingsD. Rabois says the Web's next mint will be made on fun — a very underrated commodity, he says. To demonstrate his point, he harkens back to the week of April 21 and the electoral contest that captured all of America's attention. Not the Pennsylvania Democratic primary, Rabois writes. "I'm talking about American Idol." Then he lays down some convincing numbers: More »
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