silicon alley users guide
David Karp's blogging platform Tumblr, popular with creative types and those who dress like them in
Sanfrooklyn, allows its users to modify their themes. And, just like the kids on MySpace, the users show them off to each other.
Custom Tumblr themes have real social currency. Much like collecting
pogs in sixth grade. And, as with pogs, you can be the rich kid and just buy yourself social superiority — Digg founder
Kevin Rose and Connected Ventures cofounder
Ricky Van Veen bought themes from Tumblize.com for $499. But for those of you on a college student or barista budget, click through for our step-by-step guide on how upgrading your Tumblr theme with no CSS, HTML or any other nerdy acronyms required.
More »