http://cache.gawker.com/assets/base/img/thumbs140x140/valleywag.com.png http://valleywag.com/tag/redux beverages http://valleywag.com/tag/redux beverages ROFLcon, the Internet-in-joke gathering in Cambridge, Mass., has accepted corporate sponsorship — perhaps the most pervasive of all Internet memes. The giveaway bag all attendees received included a can of Brawndo, the faux "thirst mutilator" sports drink from Idiocracy, an obscure dystopian comedy whose popularity online far exceeded is theatrical run. Redux Beverages, whose other product is a drink called Cocaine, gave LOLcats fans a nod by informing them, "Yes, you can has caffeine." (Photo by dantekgeek)

]]> Valleywag-384285 Fri, 25 Apr 2008 16:20:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=384285&view=rss&microfeed=true