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Quarterlife

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quarterlife

Why Web video isn't ready for prime time after all

Quarterlife, the stapled-together-for-prime-time Web-video series about twentynothing artists, flopped so hard that NBC is kicking it off the team. It sucked in a measly 3.1 million viewers during its NBC debut last night — half what programs on ABC and CBS pulled. As penance, "Quarterlife" will be riding the pine on Bravo's minor-league roster. Ben Silverman, cochairman of NBC Entertainment, described the original deal to bring Quarterlife to the airwaves as a "revolutionary step in the creation of television." In retrospect, it's easy to say he should never have bought the show, if only because watching Quarterlife makes me want to punch myself in the face. But would any other Web video have fared better. Perhaps, if NBC had followed this playbook: More »

1:40 PM on Thu Feb 28 2008
By Mary Jane Irwin
619 views, 3 comments

Latest by Lawrence: the show sucks - mass america doesn't want to watch a semi-technical show about geek bloggers more »

online video

Quarterlife's bad online-video bet

Hollywood, abetted by Internet pundits, has drawn the wrong lesson from the rise of YouTube: that the only way to make cash on the Internet is to offer bite-sized chunks of content. Hence Quarterlife, the microshow about 20-nothing artists. The only reason anyone cares about it is NBC picked it up for broadcast distribution, impressed by Quarterlife's 700,000-viewer debut, and will splice together 8-minute Web segments into six hour-long episodes that will air on broadcast TV this February. The only problem is that Quarterlife episodes, shown on YouTube and MySpace, are now averaging a mere 100,000 viewers. More »

Feature

5:00 PM on Wed Dec 26 2007
By Mary Jane Irwin
817 views, 2 comments

Latest by N/A: You make it sound like Prom Queen was why he lost money... but that's dirt-cheap in Hollywood, considering an hour more »

online video

"Quarterlife" beats Lonelygirl15 to network TV


"Why do we blog? We blog to exist," Dylan Kreiger told us in episode one of Quarterlife, your favorite Web TV show from real TV show Thirtysomething creators Marshall Herskovitz and Edward Zick. And now we know why Herskovitz and Zick produce: They produce to exist. On network TV. More »

10:43 AM on Mon Nov 19 2007
By Nicholas Carlson
423 views, 1 comment

Latest by sample032: Ironic that they internet is providing the scabs for the writers' strike. more »