Valleywag: Phil Schiller

Boston Apple Store so empty they ejected the reporters

Paul Boutin — Fri, 11 Jul 2008 15:20:00 PDT

Phil Schiller, Apple's head of worldwide product marketing, attended this morning's iPhone 3G launch in person at the company's Boston flagship store on Boylston Street. Former Valleywag reporter Jordan Golson, reporting for the Industry Standard, told us Schiller was all cheer and cooperation. "It's the first day we've been doing this," Schilller said. "We'll get better at it as the day goes on." Schiller's eagerness to talk didn't stop a blue-shirt store staffer from ejecting Golson with a great canned speech: "The press folks who have been inside for a long while need to leave so we can let more people in." Sounds fair, until you see Golson's photos of the wide-open spaces around Schiller and his son, plus the obligatory First Guy in Line being interviewed on video.

(Photos by Jordan Golson)

iPhone developer-kit event set for next week

Jordan Golson — Wed, 27 Feb 2008 10:17:08 PST

Apple's long-awaited software developers kit for the iPhone won't arrive in February like Steve Jobs promised at Macworld, but the first week in March is pretty close, right? That's what the fanboys wil tell themselves, at any rate, rather than contemplate the reality that their hero failed to deliver. Apple is holding a "Town Hall" event on its Cupertino campus next Thursday. Let's hope it's not Jobs and Phil Schiller drinking beers in front of a webcam. (Photo by AP/Kevork Djansezian)

Apple flacks caught on tape acting like control freaks

Owen Thomas — Thu, 15 Nov 2007 12:44:41 PST

A British journalist attempts to ask Apple executive Phil Schiller a question about the effective iTunes monopoly on downloads for the iPhone. Apple's PR people jump in and try to end the interview, saying how they're "excited" about the iPhone and "want to stay focused." The problem? Their body language betrays them. This is why Apple is really screwed if it ever loses Steve Jobs: He's the only guy at Apple who can actually pull off this act and handle the press convincingly while parroting the party line. Everyone else at Apple who's even allowed to speak to reporters just ends up looking robotically defensive when they try to erect a Jobsian reality-distortion field.