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Phil Schiller

apple

iPhone developer-kit event set for next week

Apple's long-awaited software developers kit for the iPhone won't arrive in February like Steve Jobs promised at Macworld, but the first week in March is pretty close, right? That's what the fanboys wil tell themselves, at any rate, rather than contemplate the reality that their hero failed to deliver. Apple is holding a "Town Hall" event on its Cupertino campus next Thursday. Let's hope it's not Jobs and Phil Schiller drinking beers in front of a webcam. (Photo by AP/Kevork Djansezian)

great moments in public relations

Apple flacks caught on tape acting like control freaks


A British journalist attempts to ask Apple executive Phil Schiller a question about the effective iTunes monopoly on downloads for the iPhone. Apple's PR people jump in and try to end the interview, saying how they're "excited" about the iPhone and "want to stay focused." The problem? Their body language betrays them. This is why Apple is really screwed if it ever loses Steve Jobs: He's the only guy at Apple who can actually pull off this act and handle the press convincingly while parroting the party line. Everyone else at Apple who's even allowed to speak to reporters just ends up looking robotically defensive when they try to erect a Jobsian reality-distortion field.