SAN FRANCISCO, 2:55 PM, SAT JUL 5 | 4 POSTS IN THE LAST 24 HOURS | tips@valleywag.com | RSS
Posts Tagged “

Penelope Trunk

great moments in pr

Blogger-hating flack tangles with Penelope Trunk

My inbox is full of people asking who Mike Cherico is. The short version: He's a "dudeblogger" who was fired from Glamour magazine for bragging about womanizing. (Wasn't that what he was hired to do?) But what really entertains me is what happened after self-important PR guy Scott Swords spammed every blogger on the planet with an unsolicited press release decrying Cherico's evil ways. One of the recipients: Former Yahoo columnist Penelope Trunk, who cut the barely literate Swords to ribbons. The release, and Trunk's email exchange, after the jump. More »

exits

Yahoo cans female finance columnist, tells her to try "lifestyles"

Yahoo career-advice columnist Penelope Trunk took on a familiar topic today: "How to deal with getting fired (from Yahoo.)" Her boss, she said, told her the column didn't pull in a high enough CPM — the rate advertisers pay. Stock talk draws pricier ads than job advice. So far, all business. But then came the gratuitous insult: When Trunk asked if there were any other opportunities at Yahoo for her, the Yahoos recommended she try Lifestyles, a Yahoo division for food, horoscopes, and the like. More »