nerdfight
While Google, Microsoft, News Corp., and AOL fight to get a piece of Yahoo, the target's internal turf wars are turning ever more vicious. It's a lovely side effect — for us, at any rate. The latest slagfest hit Yahoo VP David Pann, whom our tipster describes as having been in charge of "Panama marketplace optimization" — tweaking the sale and placement of ads to make them more profitable. But no longer. Our tipster says Pann has been "shunted off to a quiet corner" and replaced by "his archrival," VP Mark Morrissey, pictured. Pann's already had his revenge, however.
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rumormonger
Institutional investors aren't the only ones growing increasingly impatient with Yahoo management. One Yahoo tipster tells us that "from the view of an employee, Yahoo is a mess inside." The employee tells us that
Apex, the brand advertising system that's supposed to help increase Yahoo's revenue 72 percent by 2010 "is being made by the same fools that did Panama" — Yahoo's long-delayed search marketing platform:
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yahoo
So everyone but Congress is lovey-dovey with Yahoo now that it beat third-quarter earnings expectations, right? Not so fast. Wall Street analysts still have their doubts, PaidContent
reports. Bernstein analyst Jeff Lindsay doesn't expect ad revenue gains to carry over into the fourth quarter. He also doesn't believe Panama's improvements to search marketing will continue to grow quite so fast. Deutsche Bank, RBC Capital and American Technology Research weighed in too.
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facebook
Yahoo exceeded expectations with its third-quarter
results yesterday. Panama, Yahoo's new search-ad system, is at long last paying off, if not in the grand ways Yahoo execs promised. And, after dipping 4.7 percent in yesterday's trading, Yahoo shares jumped 9 percent after hours. Why? In short, Yahoo investors discounted the quarter as old news, and focused on management's guidance for the future. They're ready to move on, in other words, and grant CEO Jerry Yang and president Sue Decker the
"redo" they asked for. If only the actual company were ready to move on, too. But with its new plans, it appears to be repeating old mistakes.
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search
In Silicon Valley, if you're not releasing an upgrade, you might as well be dead. So Yahoo is staving off signs of rigor mortis by
launching an improved search engine. It promises search suggestions that are marginally less annoying than other search sites' attempts to be helpful, and it also integrates images from Flickr and information from other Yahoo properties. Where the new Yahoo search distinguishes itself is with its suggestions: A search for "valley" suggests "mountains, " a search for "hate" suggests "dislikes" and even "death metal," love" suggests "passion" and "romance." At last, someone in Sunnyvale has found a thesaurus! But where it really shines? For me, it's sports.
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yahoo
Do you remember where you were when
Panama (Yahoo's new ad system) was announced? From a
photo package accompanying a
writeup in
Time:
Meg Garlinghouse, director of Yahoo! For Good, the company's community service arm [and sister of Brad "Peanut Butter Manifesto" Garlinghouse], said some of the assembled Yahooligans were moved to tears as the crowd gave a standing ovation to those that created the Panama advertising system ...
Pull yourself together, people! [
slap]
Valleywag
acquisitions
Yahoo advertisers, get ready for moving pains. Microsoft's offer might be salvation for Yahoo shareholders, but Yahoo's advertising customers have plenty of headaches ahead. Yahoo has more display advertising customers on its platform than Microsoft does on its AdCenter. But because this deal is Microsoft's, don't expect Microsoft to move AdCenter customers to Yahoo's platform. Nope. Experts believe they'll be changing platforms. Again. Just like they had to do last year, when Yahoo finally introduced Panama. [Search Engine Land]
