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open Handset Alliance

bad ideas

The Googlephone's missing business model

Now that we all understand that there will be no Googlephone, what are we to make of the laughable "industry initiative" Google has come up with in its place? The most notable thing about it is not who's in the Open Handset Alliance group, but who's out: Microsoft and Nokia. And why are they out? Because they already make cell-phone operating systems. Much has been made of the notion that Google will license its new cell-phone OS, Android, for free. And much has been made of the possibility that Google will introduce compelling new mobile apps. But will either promise amount to much? More »