If Chinese viewers want to watch Disney's Hannah Montana — no accounting for global tastes — they can do so on 56.com, an online-video site akin to YouTube. The show is pirated. But does Disney really mind? Its startup-investment arm, Steamboat Ventures, put money into 56.com two years ago.
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General Motors has posted its call for an auto-industry bailout directly to the Net, with predictably disastrous results. GM marketers have clearly fallen for the myth of Internet PR — that taking a company's message directly to the people through social media will give it a much friendlier reception than if it is filtered through the mainstream media. The reality?
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You've never heard of media analyst company Screen Digest. Keep that in mind when you stumble upon a few dozen news reports today that claim "Hulu ... a smaller upstart backed by News Corporation and NBC Universal ... is forecast to draw level with Google’s YouTube in US advertising revenues next year." Any reporter who reads that sentence in the Financial Times instantly wonders, "forecast by who?" By the Financial Times? By Hulu executives? No, by Screen Digest. Take that as you will.
Latest by IsadoraBear: Paul, you're welcome to call me anytime and I'll show you our credentials, our client lists, and explain our methodology. more »
This week's Democratic Party weekly address by our audaciously hopeful President-elect will not be on boring old NPR. Barack Obama's going to upload to YouTube, reports the Washington Post. The WaPo says the Obama administration will also make "online Q&As and video interviews" part of its communications strategy. Think this is payback for Google CEO Eric Schmidt's late-to-the-game Obama endorsement?
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YouTube has never been this exciting. And I don't mean the puppy videos. The video-sharing site is frenetically experimenting with every imaginable form of advertising, from prerolls to rollovers to overlays. There's even that staple of late-night television — headache pills! For this, we can thank Ben Ling, the product manager who recently returned to Google from Facebook to figure out how to make money on YouTube. But surely the most absurd ads we're seeing right now are the adaptations of Google's familiar text ads displayed on Web search results. A blog post featuring two cat-with-head-trapped-in-bag videos — a staple of YouTube users' contributions to the world of cinema — has ads "by Google" slapped on top of them. In Japanese.
Latest by Drunken Economist: Oh, Owen, you TOTALLY MISSED the Fark:
"Chinese product manager [related to Bai Ling? Another Asian bizarro?] returns to Google to more »
Vudu, which makes a nifty little set-top box that no one is buying, beat the rush by laying off employees in August. Today, an alert tipster notes that CEO Mark Jung has disappeared from the company's management page. Jung's LinkedIn profile has also been updated, putting Vudu in past tense. San Francisco's 7x7 magazine scored this shot of Jung with Mrs. Jung at a fundraiser in May. The boss wants me to draw some big conclusion here. I think it's: Go to the party. You can always work yourself to death when Web 3.0 comes around.
A year ago, Viacom sued YouTube for one billion dollars, claiming YouTube was not blocking uploads of copyrighted Viacom material from Comedy Central, Nickelodeon, MTV, VH1 and others. Today, MySpace will join YouTube in running ads targeted to Viacom-owned clips, instead of deleting them. Auditude, a Palo Alto startup, provides the software that identifies Viacom-owned content. Remember when musicians believed all advertising was evil? Now, I'm looking forward to seeing a Big & Rich ad targeted against another Big & Rich ad, overlaid by another Big & Rich ad for a Big & Rich ad I haven't seen yet. Collect them all!
Jason Kilar, the CEO of online-video site Hulu, has rediscovered a truism: less is more. Hulu, which is mostly owned by NBC and News Corp., runs fewer ads on the TV clips it licenses from its TV-network parents than they air when they broadcast the same shows. And yet the ads are more effective. This could simply be a novelty effect; everything about Hulu is new, so the ads also draw more notice. But Hulu may be onto something. Why don't networks try running fewer ads on air, too? (Photo via Alarm:Clock)
Most discussed marcsiry: I'm not sure this story follows VW style guidelines- aren't you supposed to use at least one vaguely insulting descriptor more »
"Some of the tools that allow people to build communities and socialize on Internet sites like MySpace and Facebook are making their way to the living room," reports the Wall Street Journal. Awesome! That means we'll be able to throw a sheep at Tina Fey while watching 30 Rock, right? Wrong. The article actually talks about using Xbox Live as a cheap voice-chat service, a Sony service which doesn't exist yet, and a bunch of startups. Too bad, because I'd love to multitask my two favorite brain-dead activities: watching TV and clicking "ignore" on Facebook friend requests. (Illustration by Jason Schneider/Wall Street Journal)