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New York Post

antivanity ads

New York Post's desperate bid for Google relevance keys on ... "Rachel Marsden"?

Google has turned us all into monetizable micromarkets. An ad for everyone, and everyone in an ad. the New York Post is now advertising against the keyword "Rachel Marsden" on Google to attract readers. If you're asking "Marsden who?", then you've gotten the point already. Marsden, the Canadian political commentator (and Valleywag commenter), is best known for having been dumped by Wikipedia founder Jimmy Wales on Wikipedia. Current Post readers are no doubt more interested in her reportedly unceremonious exit from the Fox News show Red Eye. What this ad buy tells us: That the Post thinks it can profit from attracting the small number of people who have heard enough about Marsden to search on her name. And that if Marsden is worth advertising against in Google's frictionless marketplace, every last one of us is next. More »

silicon valley users guide

How to read a tabloid newspaper

Tabloid newspapers are alien to the Valley. A scandal sheet like the New York Post rarely covers tech — and those are the only days you read it. We understand that it's jarring. Here's how to decode the Post's recent report on Microsoft's attempt to cobble together a Yahoo board. More »

media

The Ashley Dupre photos you couldn't find online

Score another one for Rupert Murdoch's New York Post, which nabbed exclusive photos of outgoing Governor Spitzer's $4,300 date. (Click the thumbnail for a bigger, better look.) It's hip to hate on the Post, as Gawker's Alex Pareene does here. But admit it: If the same pics had turned up first on Digg, you'd all be tripping over yourselves to declare it a victory for social something-or-other 2.0. Me, I wanna know if the Post is hiring.

facebook

Why the Facebook deal is about more than money

So typical for New Yorkers to think that everything comes down to money. The New York Post's late-to-the-game article on Facebook this morning had just one interesting, unreported tidbit among the rehash: The stakes in Microsoft and Google's race to invest have been raised to as high as $1.5 billion — or 10 percent of the company, valuing it at $15 billion. Frankly, I'm skeptical. While Facebook CEO Mark Zuckerberg would be stupid not to take all the money he can off the table, his outside investors — a list which includes Peter Thiel, Sean Parker, and Accel Partners — don't want their stakes diluted that much. Selling off that large a chunk of Facebook would shrink their collective holdings — as much as 27 percent of the company, we hear — down to less than a quarter. That's just one reason why money doesn't matter as much as the Wall Street set would have you believe. More »

housekeeping

Who am I and why am I here?

I'm Evelyn Nussenbaum. It's not an existential question. But in case you're wondering where the lovely and talented Owen Thomas has gone, the answer is Hawaii. With his spouse. Leaving me to fill his extremely large (but stylish) shoes. So who am I? The short answer is that I am a refugee from the late, great Business 2.0 Magazine—ok the October issue is coming out, but it's the last one. This is a collector's item, people! But my stint at the New York Post is probably the most relevant to Valleywag. OK, I was a business reporter, but I sat next to Keith Kelly and across from the King of All Gossip Columnists Richard Johnson—something must have rubbed off. I'll report, you decide. And you don't need to see a picture of me—I look fabulous, especially sitting here in my pj's.

crash this bash

Loose Wires: Crash a VC party tonight

  • Sources say venture capital firm Bridgescale is throwing a party for over 100 people at the Quadrus conference center on Sand Hill Road.
  • Note to Alleywag applicants: We found writers for Friday and Sunday, thanks!
  • Microsoft co-founder Paul Allen sells a chunk of his share in Dreamworks Animation, giving the New York Post a chance to drag up the worst possible photo of him (shown here), even worse than the shot of Yahoo CEO Terry Semel they rant the other day. Really, are they paying a kid with a camphone to sneak into meetings with these execs, or are they just blowing up 16x16 images? [New York Post]
  • By the way, if you haven't been watching Bill Gates, the Microsoft founder is spending his days saving the world from AIDS. In other news, Mac fanboys still call him a devil because he built a crappy operating system. [Sci-Tech Today]
  • Another Microsoft exec leaves to "spend more time with his family." Can we get a new alibi already, or has no one in tech actually learned to spend time with their families before they get unpopular at work and are shoved into retirement? [Register]
  • No tech mogul for prez — Nextel cofounder and former Virginia governor Mark Warner announced today he won't enter the '08 race. [Washington Post]
  • Dear Motley Fool: Shut up and eat your Grand Slam. [Motley Fool]

new york post

The Post camera adds ten pounds

Why's it so great that the New York Post gave writer Sam Gustin a weekly tech column? Because only the Post can dig up the cruddiest image of its subjects, like Yahoo CEO — sorry, "Yahoo boss" — Terry Semel. A tabloid after my own heart. More »