You know Orkut Buyukkokten, don't you? Yes, he's that Orkut — the Googler behind the favorite website of Brazilian pederasts, neo-Nazis and Indian teenagers. And he's fabulous in sheen.

Here's Mayer with business partner Shinmin Li, proprietor of I Dream of Cake, the North Beach pastry salon. "Cupcakes anyone?" SFLuxe ignorantly asks. Anyone who's anyone knows that Mayer calls the business "cake-sculpting."

Was parked on University Ave right east of University Cafe near Waverly, on a conference call dealing with business for my own startup company. And lo and behold, Steve Ballmer, Kevin Johnson and some other woman walked out of the building on the corner (right @ 3pm). They walked along University Ave toward El Camino Real. I worked at MSFT for 3 years before leaving to do my start up so I know it was certainly then. Lots of silence on the Yahoo deal, and perhaps they were on Facebook business unrelated... but who knows.

Not that Wikia is likely to get much more of Wales's time. He told the company's board that he would spend 10 percent of his time on Wikipedia, and 90 percent on Wikia, a promise he swiftly broke. There's no reason to expect that a change in scenery would change Wales's ways.

His domestic life is in no better a state. His wife, Christine, whom he is divorcing, has banned him from staying at their St. Petersburg, Fla. house on his infrequent visits to see his young daughter, we hear. A wise move on her part, since Wales conducted some of his obscene sex chats with Marsden from the guest bedroom.

"Everything with Jimbo is the creating of an illusion," says a source who knows Wales. "The illusion of being a good husband, the illusion of working everyday, the illusion of having ideas."

Which makes New York the perfect venue for Wales. From the theatricality of Broadway to the fanciful financial vehicles of Wall Street, New York is a manufactory of make-believe. The island of Manhattan increasingly resembles one large stage set — an artifice of a city. This is a man who's made his career on pretense, on cajoling others to labor for him. Jimmy Wales has come home. San Francisco will not miss him.

(Photo by Mary S. Butler, on a previous Wales visit to New York)

Larry Ellison spotted driving out of 2882 Sand Hill Road in Audi R8, probably coming out of the gym where he is rumored to work out.

(Photo by AP/Eckehard Schulz)

(Photos by Will K.)

(Photos by chrismatthews)

You can't map the most off-the-chain (for you Olds, the new "off the hook") SXSW party on your shiny new iPhone. Ruby Red Labs and their {RV}IP Lounge and Karaoke Cabaret have been rolling merrily around Austin, bringing joy to geeks in need. Last night, after our second visit to the Fire Eagle party, {RV}IP driver and internet impresario Jonathan Grubb took a vanload of us back to the Hilton, blasting "These Boots Are Made for Walking." Watch this video, shot on the fly by Tim Shey of Next New Networks; it's almost as good as being there, but better if you actually were.

I took this up with Sarah Lacy, who was on hand — finally, someone else at work! — filming for Yahoo Tech Ticker. I asked her, do people come to SXSW and party because they're too busy when they're home to go out and socialize? "No," laughed Lacy. "They're partying at home, too." There goes that theory. Pictures from the party:

In mid-February, he'd Wales announced he wasn't leaving the U.S. for two months. (Necker is in the British Virgin Islands.) But a little white lite, so he can hobnob with the rich and powerful, ignoring his responsibilities as parent, startup founder, and spiritual leader of a social movement? That's the worldly Wales we've ungrudgingly come to admire. Go to Necker, Jimbo — carbon offsets be damned!

Jobs told her off, saying her request was "rude." Surrounding Apple employees allegedly sniggered. Poor girl. As consolation, her retelling of the tale got her blog more than 3,000 votes on Digg. Ubiquitous egoblogger Robert Scoble caught Blue's reaction to the ordeal on video, eventually crashing Qik, his video-hosting service.

We know you people prefer schadenfreude to jealousy. So while gazing at this photo of three out of four Connected Ventures founders (Ricky Van Veen, Josh Abramson and Jakob Lodwick plus entourage are present; Zach Klein spent the month in India), recall that despite his success Van Veen rents owns a tiny Manhattan apartment and that this trip cost the recently fired Lodwick his relationship with Julia Allison. He went with another woman. Follow the thumbnail to see the full image on Flickr. (Photo by mareen)