online advertising
Give Samir Arora this much credit: The founder of Glam Media is an excellent salesman. Especially when pitching a gullible press corps.
Folio is the
latest to take the bait. The magazine swallows Arora's line that as an ad network, Glam deserves comparison to wholly-owned media properties. (Such as, I should mention, Jezebel.com, the women's site published by Gawker Media, the owner of Valleywag.) It's nonsense, of course. But when Deborah Fine, CEO of NBC Universal's iVillage, points this out, she's portrayed as a disgruntled rival, not a voice of reason. Too bad
Folio didn't listen to her, or talk to stock analysts, or do anything, really, besides transcribe what Arora told the magazine. Brokering ads on thin margins is a rough business, and one in which Glam competes with Google, Microsoft, and Yahoo. And now, NBC.
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