On MySpace's Data Availability, a feature which lets MySpace users link their profiles to other services like Twitter, versus Google's similar Friend Connect, he wrote:

MySpace is taking a much more interesting approach than Google.

In an early post about MySpace Music, Arrington gushed:

Music almost certainly plays a part of MySpace’s continued dominance of Facebook.

About MySpace friend-in-chief Tom Anderson's hacking back in the 1980s, Arrington dutifully wrote:

Frankly, my opinion of Tom Anderson just rose significantly.

A week before MySpace Music launched, Arrington quit playing games and just posted free ads for the service. None of that approached the review Arrington gave MySpace Music the morning it launched.

MySpace has done something incredible at a big picture level: they’ve created both a compelling music experience for users as well as a realistic, long term business model for labels and artists in a world where recorded music moves towards free. Depth of catalog and usability is far beyond what other free streaming services like Last.fm and iMeem currently offer. And when it comes to listening to music, the pop out player, pictured above, is excellent. It’s a great resource for users, and it’s likely to become the center of the revenue ecosystem for artists, particularly unsigned artists starting to make a name for themselves. Indie labels are in a great position, too. A lot of positive press is rolling in around this launch, and it’s much deserved.

We're told Dudeck leaked Arrington not only the MySpace Music screenshots, but also tipped him to a story about MySpace friend-in-chief Tom Anderson's brush with the FBI as a hacker in the 1980s. The article served to burnish Anderson's rather questionable geek credentials.

MySpace has helped Arrington's business in other ways besides feeding him stories. The News Corp.-owned social network was a major sponsor of the recent TechCrunch50 conference.

Arrington has no issue bragging privately about his relationship with Dudeck. And Dudeck, our source says, has "no issues to sleeping with key influencers." Before Arrington, we hear, the rumor was Dudeck dated MySpace CEO Chris DeWolfe.

But don't believe us — let's go to the tape. Check out this clip of DeWolfe and Dudeck together at the Sundance Film Festival earlier this year, caught by Kara Swisher for AllThingsD. The way Dudeck leans in to DeWolfe to stay warm tells you more than any of our anonymous sources.

Kara's quippy response — "You don't have to love me" — reminds me of an anecdote my boss once related about Dudeck. The flirtatious MySpace flack accosted him at a conference last year and said, "We really need to work on our relationship." Sorry, Dani — Owen doesn't swing that way.

Yammer is a business-friendly copy of Twitter. It's an offshoot of Geni, a Web-based genealogy site started by former PayPal COO David Sacks, which raised $100 million in venture capital last year. TechCrunch50's prize panel, composed of Arrington and a few TechCrunch insiders (shown here, in a spy photo taken at the event), passed over more promising startups like FitBit, the maker of a wellness-monitoring gadget.

Quality aside, a sense of fairness might have led Arrington to give Yammer the skip: Neither Sacks nor Geni needed the $50,000 prize. Arrington's crush on Geni has been obvious since before its launch. (Most recently, he claimed Geni had close to a million visitors a month in August; according to a link to Compete.com Arrington himself included in his writeup, it's actually 400,000, a fraction of the audience enjoyed by established genealogy sites like Ancestry.com and MyHeritage.)

The problem with events like this is no one is unconflicted. But Sacks is in particularly deep: His former boss at PayPal, Peter Thiel, now runs VC firm Founders Fund, one of TechCrunch50's sponsors. Arrington has long been rumored to favor startups backed by the VCs who sponsor his event. He brags that he doesn't charge startups directly to appear on stage. But he seems to like to have them in his pocket, one way or another.

Conference

• Connectivity still an issue. Wifi out on Monday and the major celebs showed up to kowtow to King Arrington and Jason
• There is a secret mutiny going on with startups in the pay-to-play Demo Pit. They gave out poker chips to ticket holders to vote for their favorite startups, there 3 colors one for each day to decide. A single company, through the use of hot and semi naked booth girls has managed to monopolize Day 1's chips (80). The winner of the chips would get a review and extra publicity. So to counter the startup — which does something stupid — there are now alliances going on where other startups are grouping together and sharing their chips so that one company doesn't win. So far about 20 companies are in this coup.

Dinner

• Showed up for Nicole Jordan's dinner party at Lulu's. The bill was like $3k and I had to pay like $100 when I thought the meal was free.
• Calley Nye showed up, brought by Larry Chiang, but very quickly cozied up to Barney Pell of Powerset. They were hugging and cuddling and the guy had his hand on her thigh/knee the entire time.

Party

• Held at club Temple, they intermixed the TC50 crowd with the young kids that just randomly showed up. Music was loud and obnoxious and the crowd was a weird mix of uncomfortable geeks and drunk kids.
• snuck into VIP floor with Mark Cuban and entourage, bought him a beer
• Met [former FuckedCompany blogger] Pud and spoke to him about startups and AdBrite. he's finally very happy with with the way it's working right now.
• Jason calacanis showed up and he was pretty drunk most of the time.

After party

• At the W Hotel bar/lobby with Jason Calacanis, Mark Cuban, Frank Gruber.
• Mark had a gaggle of blondes surrounding him. Most look 18. He kissed and rubbed quite a few them right next to me as I tried to get drinks. One was very upset that Mark wasn't giving her enough attention.
• Jason Calacanis is blizted enough to be stumbling everywhere
• Met a drunk girl that work for Geni/Yammer. She's apparently David Sak's BFF, some major assistant to the producer of Rush Hour or something. Got recruited from LA to handle "book-keeping and HR." says she's under NDA but eventually figured out that she has stock and they're working out a way to sell Yammer, a side project, by the next month.
• Calley showed towards the end of the night and approached Jason Calacanis while his wife was standing next to him but then Mark Cuban.
• As the party ended she's managed to convince him to let her hold his hand while he's hugging and kissing the other blondes.
• When we got kicked she managed to get herself into the front seat of Mark's surburban along with his entourage and left.
• Jason left in a limo at 2:30am with a very disgruntled wife and most likely not able to wake up for TC50 Day 3

An ode to the military superiority of these United States can only exacerbate tensions with cheap creditor and chip fabricator China and cause the relatively cosmopolitan diplomats in Europe and the Middle East to shake their heads and hard currency in consternation. We hear, second hand, that it was all Calacanis's idea, but Arrington is as much to blame all the same.

You can guess how immigrant entrepreneurs must have felt when they clutched their H-1B visas tightly to their breast — not to mention the service staff at the venue working for subcontractor wages that may or may not be on the books. Please, somebody definitively reveal this as a prank in the comments, because we're saddened and perplexed. (Photo by Frank Gruber)

If Arrington was, as his flack claims, considered and discarded from the main list, why didn't he show up on Vanity Fair's "Next Establishment," a collection of up-and-coming also-rans? Startup types like Ali and Hadi Partovi, the cofounders of music widget iLike, appeared there, though they're pretty much unknown outside the Valley. In this beauty contest, Arrington didn't even get the consolation prize. (Photo by Maria Avila/San Jose Mercury News)

Arrington himself describes Teare as someone "who formerly cofounded Edgeio with me," leaving out Teare's relationship with TechCrunch. As we understand it, Arrington and Teare swapped 10 percent stakes in their companies. Since Edgeio, an online classifieds startup, went under, we suppose that makes Teare the better dealmaker of the two. He's also more brutally honest. On his LinkedIn profile, Teare says of himself: "I am Mike Arrington's business partner in TechCrunch. I'm the one who advised him not to do it. :-)"

No such dilemma for cam queen Shira Lazar, a Los Angeles TV personality and Seesmic comment diva who's been shamelessly flirting with Arrington in public, online, for months. Lazar has landed in San Francisco for the TechCrunch show. Here's a video showing her having to deal with Michael Arrington and preparing for the big TechCrunchOrgy. You can stop watching after she mockingly tells Arrington how great he is, unless you're really into watching Lazar pick out her wardrobe.

The crowd was small, our spy reports — "about 20-30 people, mostly TechCrunch50 finalists." SearchMe.com was one of the finalists — "some woman even Twittered that they got in." Arrington drives a gray Porsche, and "left with a ladyfriend, didn't get to see who." (Anyone know who he's dating? Do tell!) On to the pictures!

Arrington, even as host, never could seem to crack a smile:

TechCrunch CEO Heather Harde watches from the sidelines:

Arrington and Del Conte catch up:

For contrast, Web editors at Wired.com abandoned decks a year ago, replacing them with a mix of standalone headlines and excerpted blog posts.

An explanation at TechCrunch says a main goal was to "reduce load times" for the home page. More effective than reducing the amount of story text, TechCrunch's home page clutter of ads and widgets has been trimmed by about 20 percent, compared to old screenshots.

I'm sure clever commenters are already concocting their Valleywag-are-hypocrites posts, but here's what you don't know: We fight over stuff like this all the time. I'm a fan of the all-on-one-page format, for easy sneak-reading at work. Certain sweater-clad people here beg to differ.

"This was not going to be your mommy's website ... I wanted it to feel like a fashion and beauty magazine but with tremendous depth," Notkin told the Post blog. For "depth," read "Twitter," which Notkin credits with leveraging her brand or whatever nonsense phrase we're using today to excuse egolinking.

SavvyAuntie was among the most oft-Twittered words on its launch day — "her marketing is genius," said TechCrunch's snackiest flack, Calley Nye, before her own post got pulled, for, we guessed, overdoing the PR-speak. TechCrunch editor Michael Arrington's unpublishing of Nye's post, not the brilliance of SavvyAuntie's business plan, was likely what launched it into Twitter microfame. But Notkin is a genius for spinning the snafu as an event that promoted her "visibility." Someone else's baby, someone else's blunder — it's all fodder for Notkin's marketing event. That's really savvy.

(Photo by Kelly Sue)

What I’ve seen from Mike Arrington has just been classless,” he said. “I don’t understand what business objective he has other than to get notoriety.”

Arrington, for his part, admitted to enjoying a good wallow in the mud. [NYT] (Photo by Pete Jelliffe)

PR as a profession is broken. Most PR folks don’t read blogs and certainly don’t understand them. All they see is a Google alert with their clients name. For me PR is the last refuge when I’m attacking a story. What do you do if you’re a startup looking for help in getting the word out about your company? First off, don’t hire PR help. Start your own blog. And in your leisure time participate in the fascinating conversations occurring on Twitter and FriendFeed.

Great, except for one thing: Can anyone name a startup founder with leisure time?

(Photo by Jay Meattle)

1. Robert Scoble
2. Michael Arrington
3. Jack Dorsey
4. Biz Stone
5. Matt Cutts
6. Pete Cashmore
7. Dave Winer
8. Guy Kawasaki
9. Loïc Le Meur
10. Kevin Rose
11. Merlin Mann
12. Stowe Boyd
13. Jeff Atwood
14. Jeremiah Owyang
15. Veronica Belmont
16. Kara Swisher
17. Scott Beale
18. Marc Andreessen
19. Ryan Block
20. David Sifry
21. Emily Chang
22. Om Malik
23. Timothy Ferriss
24. Nick Douglas
25. John Battelle
26. David Cohn
27. Louis Gray
28. Tom Foremski
29. Tim O'Reilly
30. Ariel Waldman
31. Matt Mullenweg
32. Dean Takahashi
33. Philip Kaplan
34. JD Lasica
35. Sarah Lacy
36. Brian Solis
37. Charlene Li
38. Rafe Needleman
39. Dan Farber
40. Howard Rheingold
41. David McClure
42. Margaret Mason
43. Jason Goldman
44. Leah Culver
45. Chris Shipley
46. Jackson West
47. Liz Gannes
48. Owen Thomas
49. Adeo Ressi
50. Max Levchin

(Photo from Michael Arrington)

At August, things got crowded up real fast. There were more women in the crowd this year, a change from sausagefests past. But they were hardly breaking Valley gender barriers. The marketers at the Plista booth lamented that their competitors were getting attention by hiring cute girls to serve free beer. (I still don't remember what Plista does.) A fellow with an accent — possibly a put-on — asked Yahoo Tech Ticker cohost Sarah Lacy if she worked in PR, because "you're so pretty." Here's Lacy's account of the conversation:

Dude: "You girls are really lovely you must work in PR."
Lacy: "Did you really just say that? That's incredibly insulting. Never say that to a woman in any business setting."
Dude: "No, I just mean because every pretty girl I've met here is in PR."
Lacy: "Yes, I know what you meant. that's why it's insulting. It's like assuming a woman in an office is a secretary."
Dude: "Blah blah."
Lacy: "You know what? There's a lot of people i actually want to talk to here." (walks off)

He came up to me TWICE after that, interrupting conversations to apologize.

Lacy: "Look, I don't care dude. just don't ever say it again because it's textbook insulting."

Everyone was mesmerized by Julia Allison, the former Star editor-at-large (read: TV spokesperson) turned Wired covergirl. That is, if you were important enough to warrant a conversation with her. Once the 30 seconds of polite time she gives you is up she'd turn free agent and could easily be stolen by somebody like Facebook's Dave Morin. Speaking of being mesmerized, rap impresarios MC Hammer and Chamillionaire showed up as well. They mingled amongst the geek kids talking about tech and rap while the Olds just guffawed at the entire thing from afar.

As the party wound up and the business-card-swapping got all the more frantic, Duck9's Larry Chiang put his afterparty plan into motion. His brilliant scheme: Send the entrepreneurs a URL with an invite to the Four Seasons Palo Alto and misdirect the venture capitalists with an otherwise identical invite to the Westin — a plausible location, since that was where Chamillionaire was staying. For non-VCs, the choice came down to Chiang's pool party at the Four Seasons, or Julia Allison's expedition to the Cheesecake Factory with Randi Zuckerberg, the nerd chanteuse and sister of Facebook CEO Mark. I crashed the pool party. I like to think I made the right decision for Valleywag readers.

At the Seasons, we saw Brian Solis working the crowds like a pro. Justin Kan of Justin.tv enjoying the jacuzzi in his underwear surrounded by girls. Shira Lazar mingled with Michael Arrington (perhaps prepping for an interview). And I even witnessed Jason Baptiste of Publictivity pitch a movie deal to Sarah Lacy based on her book. Michael Cera to play Zuckerberg anyone?

Which brings us to a tweak in Arrington's business model. Michael, instead of charging sponsors for booths at the party party, why not sell sponsorships at the afterparty? I don't remember any of the companies who paid for my attention on Sand Hill Road. But the scenes of Silicon Valley's finest stumbling around at poolside? Burned into my memory.

Arrington desperately wants to sell, that's for sure. But a Fox Interactive-TechCrunch linkup makes little sense on the surface — Fox Interactive chief Peter Levinsohn is said to loathe Arrington, or at least dislike him. And yet Levinsohn, who has practically no control over Fox Interactive's largest business, MySpace, might conceivably be eager to buy a tech blog which gives him, if not traffic, some industry clout. After all, that's why Murdoch owns the reportedly unprofitable New York Post.

But the biggest problem with an Arrington deal is, well, Arrington. Recent rumors had AOL acquiring TechCrunch for $30 million. That deal didn't go forward, we're hearing, because AOL worried about Arrington's mental stability and doubted whether the brand would survive if the mercurial blogger left. As one prospective buyer put it: "We're worried about buying it and him leaving, and we're worried about buying it and him staying." Before being acquired by CBS, CNET, too, took a long look at TechCrunch, only to decide too much of its value was tied up in the volatile blogger.

Arrington is ready to check out. He was recently heard talking about plans to retire to Hawaii; other Valley sources say he's been spending a lot of time up in Tahoe. It would be the height of irony if Arrington's willingness to let go was what finally greased the wheels for a deal.

But without Arrington, is TechCrunch worth anything? That's the question. And that's why everyone's still talking. Arrington, a master of the deal-gossip game, could well be floating these rumors himself — both talk of a deal with News Corp., and signs of his pending departure — to get AOL to come back to the table. Will it get his company sold? Maybe to AOL, a company gullible enough to buy an also-ran social network like Bebo. But not to News Corp., home to the ultimate media spinner.

When Business 2.0, published by Time Inc., another arm of Time Warner, was on the rocks, its editor talked up a deal to save the magazine by merging it with TechCrunch. Those talks went nowhere. All of which makes us feel bad for TechCrunch coeditor Erick Schonfeld, who previously worked at Business 2.0; wasn't the whole idea of joining TechCrunch to escape Time Warner?

Shortly after discontinuing her own blog, Nye's byline appeared on TechCrunch, where she's become a regular contributor.

But her latest article on startup SavvyAuntie got pulled from the site shortly after being published. Despite the yanking, it still went out over the RSS wire and into a syndicated spot on the Washington Post's Web site. Could Arrington have reconsidered the wisdom of giving a professional startup rep space on the masthead?

Maybe Nye has taken off her publicity hat and decided on another career change — before marketing bands and startups with social media, she also bared all in work as a model. We can't help but admire the youngster's chutzpah, but Arrington should know that ostensible journalists laying down with their public relations enemies has traditionally been considered an ethical taboo. Next thing you know, the site might feature articles about companies written by people who've invested in them.

Investing in companies, even at late stages, is a relative bargain because of the strong euro, and once a company goes public, the returns are doubled again because companies trade at a much higher price-to-earnings ratio on average than the do in Europe. However, after telling a story about entrepreneurs turning land in southwestern France being managed by the government into a newly productive wine region from which guests were tippling the bounty, Wellington's Eric Archambeau explained that the new office was going to focus on business development. "Who needs another VC in Silicon Valley?" he quipped.

One of the companies in which Wellington has invested is Seesmic, the online-video tool founded by the crushingly gregarious Loic le Meur, who bent our ear over enabling his company's technology in our comments. If it means TechCrunch's Michael Arrington might drop by to share some of his deep thoughts, then I might just be able to make Le Meur's case with our publisher.

Social news purists will no doubt shrilly protest against TechCrunch's marketing scheme, but the rest of us know this kind of "Digg Army" approach to voting up stories on Digg.com is both inevitable, commonplace, and clever enough — until Digg's moderators or its spam-detection algorithms catch up with you. The question isn't whether TechCrunch should do this — it's why your site hasn't, you lazy punters.

It's not that amazing. As CenterNetwork's Allen Stern first pointed out, each time a new user signs up for FriendFeed, the site suggests the new user becomes friends with "Popular FriendFeeders." On the list: Bret Taylor, Fred Wilson, Scott Beale, Michael Arrington, Loic Le Meur, Jason Calacanis, Dave Winer and Leo Laporte — despite, as Stern notes, the fact that many of these "popular" users don't actually use FriendFeed very often. Why? We haven't asked anybody at FriendFeed because the answer is obvious: So that the whole bunch of easily ego-fluffed blog blowhards will blog about how amazing FriendFeed is, without bothering to figure out why, exactly, it seems to be growing so much faster for them than everybody else.

I know, say it — there's women, who read Valleywag? Oh, honey. There was even something of a girl posse at the launch party back in the day, though I doubt this mystery Craigslist lady was among them as she's just relocated to the Valley. But don't hold that against her. She's in utterly shameless search of gossipy lurv, and that behavior we can only encourage.

If the ad is to be believed, she works in the Valley, and if she doesn't, God help her if she's harboring an Arrington crush. But for the sake of exploring her fantasy, let's assume she does actually work and, ahem, play here. She's looking for a guy like this not because she's so drawn into the bubble that she can't help but bring work into the bedroom, but because she gets off on it. Amazing. When did we create a fetish? As I've (mostly) sworn to never again help any of you get laid, the only advice I'll drop is this: let her make the first move when it comes to livestreaming your date.

I need more dinners out with Jason Calacanis, rarely do you see a successful entrepreneur with such balance in all aspects of his life.

Just idle speculation, granted. Calacanis may have proper balance in his life, but the workaholism he demands of employees is another matter. We know for a fact that Sean Percival, an early Mahalo employee, has moved over to startup DocStoc.

Had an email last night from someone who I really respect chewing me out completely due to a business deal with a competitor. To be precise, not just chewing me out, full blown FU I'll never talk to you again.

Sounds like "Bang Bang" Michael's silver banhammer strikes again.(Photo by Sue Waters)

It’s not clear where Garlinghouse is headed next, the rumor is multiple private equity firms are vying for his attention. Frankly, given his operating experience (he grew most of the properties under his control to no. 1 in their market, even as Yahoo search fell apart over the years), it’s too bad he isn’t ending up in a CEO role somewhere.

Any guesses as to who fed Arrington all of TechCrunch's Yahoo news?

What struck me about Hansell's piece was the use of a file photo that features a wildly grinning and unbelievably baby-faced Adelson — with professionally trimmed hair, no less! Looks a little too much like a certain viral movie marketing campaign to be a coincidence. Is the gray lady secretly synergizing with News Corp. on the latest Dark Knight release and subtly Joker-izing Adelson?

if you're a young startup looking for PR help, ping me. I have someone you'll want to meet.

For someone so sensitive to the conflicts of interests that arise through friendships (though not necessarily financial relationships), I can imagine that tech pitchfolks won't be pleased to hear that Arrington has a fave flack. Who would Valleywag go with to place an item on TechCrunch? We've heard young startuppers would be wise to choose FutureWorks' Brian Solis who's a whiz at getting clients like SezWho coverage from Arrington.