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Martha Stewart
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exits
online advertising
Big advertisers to buy ads by the quarter, not the year
Bad news for TV, print and radio: heavy-spending packaged goods advertisers, such as $300 million-a-month Procter & Gamble, don't want to make annual ad-planning commitments anymore. Due to rising fuel, food, and commodity costs, these advertisers only want to commit to spending quarter by quarter. "The planning cycle has changed," Martha Stewart Living Omnimedia president Wenda Harris Millard told Silicon Alley insider. "This is wreaking havoc on media company forecasting." What Millard meant, of course, is old-media forecasting. Other than maybe Yahoo, AOL and MSN, Web companies aren't used to the luxury of sending customer invoices a year ahead of time.
d6 live coverage
CARLSBAD, CA — Who are those cool cats in sunglasses at D6? Why, it's Jim Breyer of Accel Partners, a board member at Facebook, lunching with Wendi Murdoch, wife of the News Corp. CEO and chairwoman of MySpace China. Also at the table: Martha Stewart, seen here to the left; Vinod Khosla of Khosla Ventures; and Anne Wojcicki of 23andMe.
Facebook board member lunches with Mrs. Rupert Murdoch
CARLSBAD, CA — Who are those cool cats in sunglasses at D6? Why, it's Jim Breyer of Accel Partners, a board member at Facebook, lunching with Wendi Murdoch, wife of the News Corp. CEO and chairwoman of MySpace China. Also at the table: Martha Stewart, seen here to the left; Vinod Khosla of Khosla Ventures; and Anne Wojcicki of 23andMe.
mine is bigger
Charles Simonyi policing Hudson river, close enough for girlfriend Martha Stewart to wave a handkerchief
The 233-foot yacht owned by Charles Simonyi, the Microsoft billionaire and Martha Stewart love-muffin, has been spotted in the Hudson River. For a sense of scale, the helicopter, painted to match, can be clearly seen perched on the helipad. (True story: the only time I've flown in a helicopter, Simonyi was the pilot). I'm sure that with Stewart's help, the whole thing is quite tastefully decorated — if only to remove the stank of the Danish girlfriend whose pet name for Simonyi was "skat." That's also the name of the yacht, according to Wikipedia. (Photo by Eric Etheridge)
rumormonger
Martha Stewart eyeing Etsy for acquisition?
Besides hosting Etsy cofounder Rob Kalin on her TV show, we hear Martha Stewart has been "cozying up" to Kalin off camera to talk about a partnership and — a source connected to Etsy employees tells us — a possible acquisition. On Etsy, members buy and sell only handmade goods, an idea almost as suited to Martha Stewart's audience as Kalin himself. Check out the above video taken just after Kalin finished a recent segment on Stewart's show and try tell us the her demographic won't ache for more of Kalin's handcraft. It's too bad for them we doubt Etsy investors are ready to sell. More »
clips
"The world has changed," Martha Stewart reports. Younger people, she explains, access information via blogs and the Internet. And also "even through their cell phones." What's it mean for America's homemaker? The end of her latest tree-killer product, Blueprint magazine.
Martha Stewart kills Blueprint, blames the blogs
"The world has changed," Martha Stewart reports. Younger people, she explains, access information via blogs and the Internet. And also "even through their cell phones." What's it mean for America's homemaker? The end of her latest tree-killer product, Blueprint magazine.
Wenda Harris Millard, the abruptly ousted Yahoo ad-sales executive who left the Internet company for Martha Stewart Living Omnimedia, reveals that her new employer made a big mistake by designing its website for beauty, not utility. A pretty, video-filled front page made it too hard for users to find recipes and tips. [Reuters]
charles simonyi
Martha Stewart's geek-genius boyfriend has another good thing
CAMBRIDGE, MASS. — Here's what you need to know about Charles Simonyi: He made billions by inventing what later became Microsoft Word and Excel, he paid $25 million for a flight into space, and he's dating Martha Stewart. Oh, about that last bit? We wonder if Stewart knows about Simonyi's dinner plans. He's in Cambridge for Technology Review's EmTech conference, where, we hear, he's meeting with Victoria Gray. Gray is an event organizer and rumored to be an old flame of Simonyi's. Of course, perhaps the dinner conversation will be all business: Simonyi is reportedly an investor in a venture run by Gray. After the jump, a paparazzi snap of Gray by Valleywag intern Jordan Golson. More »
loser-generated content
Get ready for Marthapedia
Apparently Martha Stewart thinks wikis are a good thing. Which strikes me as odd, since the no-longer-jailed domestic doyenne built her multimedia empire pretty much by sitting you down and telling you how things are done, her way or the highway. She's a tastemaker, not some kind of San Francisco-Web-startup "community manager." Asking for readers to email in scrapbooking tips is one thing. But user-generated recipes? Communally edited herb-planting instructions? Heresy. The plans for Martha Stewart Living Omnimedia to embrace wikis and other community features on a new website, announced by company president Susan Lyne, suggest to me more an attempt to embrace the bubbly valuations assigned to Web properties like MySpace and YouTube, rather than the egalitarian ideals of Web 2.0 proponents.
"Here's Your Chance to Poke Martha Stewart." Expanding beyond her MySpace presence with a new Facebook profile, the home-style guru puts the "omni" in omnimedia — even if she is a little slow to join the bandwagon. [AdAge]
geek love
As new husband Sergey Brin stands watch, 23andMe's Anne Wojcicki, recently married to the Google cofounder, shows photos from her recent wedding to home-style guru Martha Stewart, at this weekend's Science Foo Camp nerdfest. No wedding bells, at the moment, for Stewart, who's merely going steady with early Microsoft employee Charles Simonyi.
More »
It's a good thing
As new husband Sergey Brin stands watch, 23andMe's Anne Wojcicki, recently married to the Google cofounder, shows photos from her recent wedding to home-style guru Martha Stewart, at this weekend's Science Foo Camp nerdfest. No wedding bells, at the moment, for Stewart, who's merely going steady with early Microsoft employee Charles Simonyi.
More »
geeking out
Geek out: Al Gore lunges and Martha befriends a topless boy at D Conference
Wrap up the Powerbook cord and follow Esther Dyson to the next con — the D Conference winds down today. For actual news from people who are there, check out the Wall Street Journal's blog. (Favorite post: Turning the schmaltz up to 11.) For trumped-up news filtered through the snark machine, look no further. Photos by ZDNet reporter Dan Farber. More »
dan farber
