Facebook has been punishing widgetmakers for some time now on its platform, banning them here and there, for the most opaque of reasons. Widgetmakers should probably glad to hear the favoritism is at least codified now, and comes in the form of a carrot, not just a stick. But they aren't that happy. There is resentment among some widgetmakers over the politicking gaining preference on Facebook's platform will now likely require: "[We are] in the business of satisfying users every day, not lobbying for subsidies." No wonder Facebook put Elliot Schrage, a thoroughly political former think-tanker, in charge of the platform.

*Wikimedia Foundation Receives $500K Donation*

''Vinod and Neeru Khosla, innovators in educational outreach, provide financial support to the Wikimedia Foundation.''

San Francisco, CA - March 24, 2008 - The Wikimedia Foundation, the non-profit organization behind Wikipedia, is delighted to announce it has received a $500,000 donation from philanthropists Vinod and Neeru Khosla.

"We are thrilled and very grateful," said Sue Gardner, Executive Director of the Wikimedia Foundation. "Vinod and Neeru share the Wikimedia Foundation's vision: a world in which every single human being can freely share in the sum of all knowledge. Today, they have moved us closer to making that vision a reality."

"Vinod and I are proud to help Wikipedia, a valuable global educational resource," said Neeru Khosla, co-founder and chair of CK12, a non-profit organization supporting the worldwide creation of "flexbooks," collaborative, open-source textbooks. "Wikipedia proves that mass collaboration works, and that small investments can reap extraordinary returns. We are happy to be a part of it."

The gift comes at a critical time in the history of Wikimedia, which has just relocated to San Francisco to be closer to Bay Area technical talent, like-minded non-profit organizations, and educational and research institutions.

"Moving to San Francisco was an essential step in the maturing of the organization," said Gardner. "Now that we are here, and have built a great team of smart people, we're well-positioned to make significant progress."

Wikipedia, the world's largest encyclopedia and one of the 10 most popular websites world-wide, is written, edited and maintained entirely by a global community of thousands of volunteers. It was founded in 2001 by Jimmy Wales. The Wikimedia Foundation, founded in 2003, has a staff of 15, and provides organizational support for Wikipedia and eight other collaboratively-created information projects.

In coming years, the Wikimedia Foundation plans to launch outreach projects designed to encourage contributions to Wikipedia from targeted groups such as academics, speakers of small languages, people in developing nations and older people. It also plans to increase the distribution of material from Wikipedia and its other projects in non-web-based formats such as DVDs and books, to provide information for people who are not online.

If only the board had known what would become of that dinner. Bodnick and Bono's colleague Roger McNamee later gave $300,000 to the Wikipedia organization personally and helped arrange another $1 million in donations. Let's see: $1,300 for $1.3 million. Leaving aside what Elevation Partners hoped to get for that money, that seems like a pretty good return. Jimbo, have you thought about resubmitting the dinner tab?

(Image via Turn on, tune in, take off!)

As I read through the posts, I noticed a number of themes consistent with another writer I know. References to Natali Del Conte, Nick Denton, and, crucially, Armani sunglasses.

The brats at the Armani store didn't even know about my Armani Bono Red sunglasses. They're the same shades I wore on the Elevation tour, priced at a reasonable $145, and 40 percent of the take goes to help your brothers and sisters still suffering. Plus if you're a blogger and getting kind of wrinkly around the eyes, they're a lot cheaper than plastic surgery. My good friend Nick Denton in New York bought a pair for one of his gang who's a bit over the hill. The man looks fantastic now. Fox TV called him on to talk about Google for 15 minutes. God's truth. It was the shades.

And yet he even looks like Bono! Here's a screen cap from a recent Boing Boing TV episode — Boutin is towards the end if you want to see his take on lolcats.

Could he be responsible for these directionless diatribes about Red products and how important Bono is? Well, they've both got the self-important part down. I pinged Mr. Boutin to see what was up.

BulldogPup83: Hey Paul, did you read Fake Steve Jobs this weekend?
ArmaniGlasses: Read it? I fucking wrote it.
BulldogPup83: I knew it!
BulldogPup83: Natali Del Conte and your silly sunglasses totally gave you away.
ArmaniGlasses: FOX cancelled on me though.
ArmaniGlasses: I think they found out I'm a libertarian which effectively means a Republican, and their whole idea was to have some whiny liberal blogger from San Francsico on to go WAAAHHHHH GOOGLE IS TOO POWERFUL.
ArmaniGlasses: What was your question again?
BulldogPup83: Oh nothing. Just saying hi.
ArmaniGlasses: Natali gave me away? I'm going to kill her.
ArmaniGlasses: Oh wait, she'll do that goddam scream if I do, aieee.
BulldogPup83: I know you think she's awesome and all, but do you really think that Bono would know who she is?
BulldogPup83: He barely knows who the other members of U2 are, never mind Natali Del Conte.
BulldogPup83: total giveaway
ArmaniGlasses: and you giiiiiiive yourself awwaaayyyy, and you giiiiiive yourself awaaaayyyyy, and you give ...
BulldogPup83: Thanks for the help, I appreciate your time Mr. Boutin
ArmaniGlasses: Wow, I haven't been called "Mr Boutin" since the last time the NY Times mentioned me.
BulldogPup83: I suspect you can have me killed. Must be respectful.
ArmaniGlasses: Xeni on line 1 here, gotta hop
ArmaniGlasses: toodles

As CNET points out, it's all about the business ties. U2 lead singer Bono is the most stylish managing director at Elevation Parters, the Sand Hill private equity firm. Elevation cofounder Marc Bodnick is on the board of directors of iLike. Hence, the arrangement. Bonus for close students of the Valley's real social networks: Marc Bodnick's wife is Michelle Sandberg, the sister of Google executive Sheryl Sandberg, who's married to former Yahoo Music chief Dave Goldberg, who's an iLike advisor. Got that?

Here's the back story. Marc Bodnick, a cofounder of Elevation Partners, the private-equity firm behind Forbes, where Lyons has a day job, suggested plugged-in matchmaker Brooke Hammerling to make high-level introductions in the Valley. This move, insiders say, confounded Lyons's publisher, Da Capo Press, which had its own PR operation, and momentarily threw plans for the party out of joint. Hammerling vehemently denies there was any friction. Da Capo ended up handling press for Lyons's book tour, and Hammerling and the book publisher threw a joint party at Frisson, the restaurant part-owned by Facebook board member Peter Thiel.

Thiel, alas, didn't show, but San Francisco's tech press corps turned out in droves, and in the case of videoblogger Natali Del Conte, kickass boots. Also crowding the joint: a bevy of Lyons's Forbes colleagues, past and present, and backers from Elevation Partners. Digg board member Brett Bullington no-commented his way through the evening. An unusually buttoned-up Hammerling, when she wasn't schmoozing, was ringing up copies of Options for Lyons to sign.

As I walked into the swank backyard of Marc Bodnick, the Elevation Partners managing director who is, unlike private-equity colleagues Bono and Roger McNamee, not a rock star, I was instantly handed a mango margarita and surrounded by men with mustaches. "What is this? The Edge?" I thought to myself. But it turns out that the Castro-conformist facial-hair regime wasn't the result of the gay mafia; no, it was just one of those Silicon Valley workplace motivational schemes gone horribly wrong. iLike CEO Ali Partovi abstained, but twin brother Hadi, the company's COO, joined in. He's in the upper left of the above collage, joined by various employees.

Snacky but control-freaky PR doyenne Brooke Hammerling tried to stop me from taking pictures, but I snuck away, whipped out of the camera, and went crazy documenting the iLike team's unfortunate facial hair. They even offered to supply a disposable razor and shaving cream so I could convert my goatee to the preferred look. I declined.

The party was ostensibly for iLike, but there was a big contingent of Facebookers, pumped from their second ultimate-frisbee win against Google. Founder Mark Zuckerberg showed up, and we made small talk about his sister Randi's burgeoning online video career. Then I sat down to dinner with Ron Conway, the angel investor, who affected a lack of concern about the meltdown in the markets. He did seem a bit distracted, though. Could the rumors be true that he just lost a big local deal to out-of-town venture capitalists?

Speaking of power VCs, as I was talking to Conway, VentureBeat blogger Matt Marshall pointed out semiretired Kleiner Perkins partner Vinod Khosla to Eric Eldon, one of his writers. It was a really good turnout — especially considering that Bodnick and iLike were competing with a private, but well-attended, August Capital event just down Sand HIll Road. I'd tell you more, but much of the night was off the record. Good thing, too, as I had one too many mango margaritas.