Because Quantcast places both Julia's personal site and her startup, NonSociety, at "fewer than 2,000 U.S. monthly people." Either way, Julia wisely lets her dinner guest publish the claim, giving her plausible deniability. That's part of Julia's cover-of-Wired appeal — she doesn't need a website. (Photo by Nick Noyes.

NextNewNetworks, an online-video startup better known for nerdy boy animated series and the comely political satire of Obama Girl, has been trying to break into the girly dating bracket for some time. The result: Allison's TMI Weekly. Tim Shey, NextNew's head of entertainment programming, told the Los Angeles Times:

We see it as an underserved community — young women who aren’t really reached by television. They’re watching a lot of YouTube. They care about style, tech, iPhones — how do they balance their career, their life and their relationship?

But the real draw here isn't women's "underserved" needs. It's watching these women — the Julia Allison Girl Army. They froth as sincerely as they can, but they're still doling out the same television-ready advice. Is anyone really watching for iPhone app recommendations? There'd be no show here at all if there weren't already an audience of women and men just waiting to see what mess Julia makes next. After this show inevitably flops, will NextNew adopt Allison's soon-to-be-rejected reality show, The IT Girls, and run that instead? There's a reason that Allison and friends haven't made it even onto cable yet — TMI Weekly is an apt showcase for the extreme dislikeability which will keep them sequestered to a third-rate online-video startup. But that doesn't matter for Shey and company: They can safely sit back, flip the switch, and collect.

Kevin Rose—"an old, old man," to quote Cashmore—never planned on going to the Mashable party. "I'm all partied out," he says. People magazine readers probably wouldn't know who Rose is, but among the Internet-savvy he's Brad Pitt. Rose, who dated Julia Allison a few years ago, is remarkably low-key compared with his younger counterparts. Drinking tea out of a mug covered with skulls and crossbones, he perks up when the talk turns to rock climbing (he's in a group called Geeks Love Climbing). He says he doesn't know what the term fameballer means. He also says he doesn't do things like wedge himself into nightclubs to have his picture taken with founder fetishists.

Those would be the women who this sort of scorn is usually reserved for: Julia Allison and her heiress apparents.

The Details profile is predictably overblown, but its core message is clear: There's a new generation of men in tech who no longer feel it's enough to just launch a product people want — unless that product is themselves.

Wales has edited Julia Allison's Wikipedia entry — and we all know what that can lead to. Can you add to the sum of all human knowledge with a clever, yet printable, caption? If so, leave it in the comments. The best one will become the post's new headline. Friday's winner: theodp for the "$100 million flipper." (Photo via NonSociety)

Did you catch it? Asha claims that her network — presumably run by the Linksys router — is called "Geeking Out." But the shot of her Apple laptop shows that she's connected to a computer-to-computer network — most likely a wireless link to Asha's iMac, which can easily be configured to broadcast its Internet connnection via Wi-Fi.

Much easier than configuring a Linksys router, and a great ad for Apple technology — so easy, even a trust-funder can use it! As a promotion for Cisco, Asha's video utterly fails. We won't even get into her claim to have "wireless speakers," when the wire housings on the wall are obviously visible.

Remind us, what's the point of a celebrity endorsement? Ah yes — to have some of the endorser's qualities rub off on the product. If Cisco wants to be known for a glossy surface hiding technical ineptitude, it's found its star in Asha.

"They could use someone with a serious understanding of social media *and* some political / campaign experience," wrote a former government technology adviser in my inbox. "To my knowledge, they don't have that person."

The role would be pretty simple: Keep President Obama's message out front and ahead of his detractors on Twitter, Facebook, Digg, Boing Boing and every other breaking-news feed used by Internet addicts who don't trust CNN. Because as this week's fumbled VP announcement demonstrated, if you aren't on message 24/7, you'll be claim-jumped by opponents jamming the channel with misinformation. Obama will need someone to lead the troops. Someone to be available as go-to person for the mainstream media reporters who'll write trend articles based on three status updates.

The position doesn't need a pontificating "thought leader." It needs someone who knows how to own the Internet. Tim Berners-Lee? Marc Andreessen? Caterina Fake from Flickr? Are you serious? There's only one person on Earth with a proven ability to stay on top of Web 2.0 regardless of her message — or lack thereof.

That's our always-on mascot Julia Allison. Unlike any of the proposed nominees, she's dated a congressman. Oh, and she worked on Capitol Hill as a "legislative correspondent." Not much, but that's more exposure to Beltway mores than most of the old goats currently being Twittered for the job. And more than any other member of the Web 2.0 mafia, Julia Allison has a proven track record of getting people to show up for parties — er, meetings. (Photo by Brian Solis)

It was utterly unfair: Citron had built TMZ.com, out of nowhere, into the Web's undisputed champ of 24/7 celebrity chatter, with some 10 million visitors a month. Allison had done exactly nothing, except for, unbelievably, further trivializing the very notion of fame. And yet Allison dominated the conversation.

How was it that, in a newsroom full of gossips, no one thought to mention the departure of a top executive? Did he not make enough of an impression around the office? Citron's discretion is to his credit. But it's possible there's such a thing as being too quiet.

I remember when he swanned into the offices of eCompany Now, a long-gone tech-business magazine I worked at, in 2000, camera crew in tow. They were working on a documentary about a "startup" that never materialized. There you go: Even that part of Julia Allison's business plan isn't original.

Before Allison started NonSociety, she actually sold product placements on her personal blog to Dunkin Donuts. She told us plans to bring a similar model to her new venture. "In the future, we absolutely intend to have authentic product placements," Allison said, mentioning Canon, Victoria's Secret, Sephora, American Express, and Cisco as brands she hopes will buy in. "We only want to plug products we genuinely believe in," Allison said. "We think that is the future of marketing — genuine product recommendations, no bullshit."

Uncomfortably, we're on the same page as Allison when it comes to the market potential of product placements in online media. One of the more successful publishing startups over that past few years has been EQAL, the team behind Lonelygirl15 and KateModern, which actually earned solid revenues stuffing shows with as many Neutrogena and Hershey products as any episode of America's Next Top Model. That company's cofounders, Greg Goodfried and Miles Beckett, just landed $5 million in funding.

Allison has higher goals. "12 months from now," she tells us, "you will no longer refer to me as a nontrepreneur." True. Product placement requires some level of trust from the audience. If even Allison's non-product-placement endorsements continue to be so gushily nongenuine, we likely won't have to refer to her at all.

NonSociety 101 from NonSociety on Vimeo.

Note to Forman: 111 Minna, which he says is a celebrichaun hangout, is actually in San Francisco's Financial District, just south of Market Street — not in the Mission. But thanks for the Valleywag shoutouts, Chuck!

As a nearby source explains:

Justin got introduced to some guy sitting down and quickly started yelling and waving his arms. Justin accused the guy of stealing his broadcasters, using words like "incessant" and "out of control". Justin then said something about "staying off his fucking site" or that he'll just "break the guy's face", with his fists clenched. The guy just sat there pretty calmly and simply asked Justin for more than 1 example of content poaching. After Justin stumbled to answer the guy continued to say "this is not worth my time." Stumped, Justin kind of gave up, apologized, and walked away embarrassed.

More photos of Kan, Julia Allison, Sarah Lacy, and other afterpartiers:

At August, things got crowded up real fast. There were more women in the crowd this year, a change from sausagefests past. But they were hardly breaking Valley gender barriers. The marketers at the Plista booth lamented that their competitors were getting attention by hiring cute girls to serve free beer. (I still don't remember what Plista does.) A fellow with an accent — possibly a put-on — asked Yahoo Tech Ticker cohost Sarah Lacy if she worked in PR, because "you're so pretty." Here's Lacy's account of the conversation:

Dude: "You girls are really lovely you must work in PR."
Lacy: "Did you really just say that? That's incredibly insulting. Never say that to a woman in any business setting."
Dude: "No, I just mean because every pretty girl I've met here is in PR."
Lacy: "Yes, I know what you meant. that's why it's insulting. It's like assuming a woman in an office is a secretary."
Dude: "Blah blah."
Lacy: "You know what? There's a lot of people i actually want to talk to here." (walks off)

He came up to me TWICE after that, interrupting conversations to apologize.

Lacy: "Look, I don't care dude. just don't ever say it again because it's textbook insulting."

Everyone was mesmerized by Julia Allison, the former Star editor-at-large (read: TV spokesperson) turned Wired covergirl. That is, if you were important enough to warrant a conversation with her. Once the 30 seconds of polite time she gives you is up she'd turn free agent and could easily be stolen by somebody like Facebook's Dave Morin. Speaking of being mesmerized, rap impresarios MC Hammer and Chamillionaire showed up as well. They mingled amongst the geek kids talking about tech and rap while the Olds just guffawed at the entire thing from afar.

As the party wound up and the business-card-swapping got all the more frantic, Duck9's Larry Chiang put his afterparty plan into motion. His brilliant scheme: Send the entrepreneurs a URL with an invite to the Four Seasons Palo Alto and misdirect the venture capitalists with an otherwise identical invite to the Westin — a plausible location, since that was where Chamillionaire was staying. For non-VCs, the choice came down to Chiang's pool party at the Four Seasons, or Julia Allison's expedition to the Cheesecake Factory with Randi Zuckerberg, the nerd chanteuse and sister of Facebook CEO Mark. I crashed the pool party. I like to think I made the right decision for Valleywag readers.

At the Seasons, we saw Brian Solis working the crowds like a pro. Justin Kan of Justin.tv enjoying the jacuzzi in his underwear surrounded by girls. Shira Lazar mingled with Michael Arrington (perhaps prepping for an interview). And I even witnessed Jason Baptiste of Publictivity pitch a movie deal to Sarah Lacy based on her book. Michael Cera to play Zuckerberg anyone?

Which brings us to a tweak in Arrington's business model. Michael, instead of charging sponsors for booths at the party party, why not sell sponsorships at the afterparty? I don't remember any of the companies who paid for my attention on Sand Hill Road. But the scenes of Silicon Valley's finest stumbling around at poolside? Burned into my memory.

"Good news! Julia is moving to Silicon Valley for the winter!" — Valleywag intern Alaska Miller, reporting live from the TechCrunch party on notorious nontrepreneur Julia Allison's plans to move to the Bay Area from New York later this year. By "good news," I assume he means the fact that we have all fall to prepare.

Allison's sort-of ex, Digg cofounder Kevin Rose, said he was buying Google. Surely not for Knol, Google's weak attempt at taking on Wikipedia — at launch, its search engine didn't even work. Jackson, come back and help us make sense of this crazy business! (Photo by Jason Calacanis)

Can we just say it? Julia has the buzz and attention these second-tier bloggers and video makers have dreamt of for years, and they can't stand it. Maybe you guys need to wipe off that mirror on your laps and take a good hard look. Over here, we're nothing but grateful for her success — Wired's Allison story, sure to be read by hundreds of thousands of our kind of people, namechecks Valleywag five times. (Photo by Brian Solis)

"The wish for fame" is central to the disorder, says Dr. Ian Gold, who, along with his brother Joel, are turning their study of five Truman Show sufferers into the first paper on the subject. Fame-seeking, they say, "is a form of grandiosity, and the fear of threats such as surveillance can bring about paranoia," but in 2008? The idea that everywhere you go, a camera isn't far behind doesn't just make you a little bit crazy: Between San Francisco's Flickrazzi and CCTV, you might also be right. And that explains, in part, the rise of lifecasters like iJustine. If you're going to end up on camera anyway, why not make sure it's your own? Silicon Valley has always been in the business of monetizing fantasy. (Photo of lifecaster iJustine by Miss Karen)

Getting on the cover was nice and all, sure, but what Julia really wants is to write:

Actually, the true goal was never “fame” at all. I wanted two things: 1) editors to publish my work, 2) people to read my work.

Fantastic idea, except for this: Can you recall a single piece of writing by Allison? No matter. Anderson can just hook up a competent reporter already in the Wired stable — we like Fred Vogelstein a lot — and have him write the articles for Allison. Slap her attention-getting byline on them, and done!

Or better yet, why not go with Allison's Plan B? At the end of her email to Anderson, she sighs that she could always go into marketing if the writing thing doesn't work out. Perfect. Chris, can you talk to the folks over on the business side and get Julia a job in Wired's marketing department? She already sounds like she's on it.

Step 1, get noticed. Julia discovered a niche, positioned herself at its choke point, and stayed there until people started to notice. Gawker. A complicated symbiosis was born. Allison could cross "become a cult figure" off her to-do list. Step 2, keep them hooked. Valleywag ran photos of Allison canoodling. "I can't do this anymore. It's ruining my life," she wrote. More than 17,000 readers on her site that day, a new record. Step 3, extend your brand. Newly reinvented as a tech-world ingenue, Allison began entertaining plans to launch her own business. Signed up two friends to act as cofounders of the site — nonsociety.com. Even if her new site is good for nothing more than providing continued fodder for the cannons that are pointed at her, that will be its own kind of success.

(Photo by Platon/Wired)

The story had been in the works for three or four months, said Cohn, long before Julia caught Wired editor-in-chief Chris Anderson's attention with a marshmallow lollypop. "All the more reason she's eager to be photographed with him!" Cohn explains. "She was very good at her courtship, but we were already interested in using her as a case study for self-promotion."

There you have it: Both parties can feel they've smartly played the other. Wired can sit pretty with the increased Web traffic, and Julia gets the pony she always dreamed of: a national magazine cover! Her starter startup NonSociety.com, the ostensible news peg here, has nothing to do with it. Julia's blog business is a fig leaf for her most reliable product release: Julia Allison.

Allison's quest for a geek boyfriend paid off in two regards. Nonsociety's design is strongly reminiscent of Iminlikewithyou, the casual-games site run by her current beau, Charles Forman, and the teaser video is hosted at Vimeo, the online-video site founded by Jakob Lodwick, Allison's ex. Too bad she didn't hook up with a boy more experienced at handling back ends.

If his casual-games venture goes well, he'll have more free time to spend squiring Allison around Manhattan. (She even sometimes gets Forman's name right when introducing him to strangers.) And every moment Allison's out and about is a moment when she's not online obsessing about Rose. Less drama, more money? Rose had better hope Forman's startup takes off.

(Photos by b_d_solis)

What would have happened had Rachel Marsden was left with more than just a few articles of clothing after those steamy days with Wikipedia founder Jimmy "Jimbo" Wales? Nothing good.

I have to admit, out of all the babies, Marissa Mayer and Zack Bogue's faux-offspring is the least horrifically ugly.

"IT Girl" Julia Allison is ostensibly dating Iminlikewithyou founder Charles Forman. But with that lack of resemblance, could Allison be covering for another lover?

Because Forman and Tumblr founder David Karp are very, very close. Looks like Allison is just the beard and Karp is the Forman baby's daddy.

Morin's trip east began wide-eyed enough.

But soon after Morin landed…

…he fell prey to one of New York's busiest bodies.

Soon, New York began to take its effects on Morin, driving him to chemical cravings.

Not long after, Morin found himself trapped in the lair of one of New York's most powerful financiers. Would he sell out on Facebook, Bohnet, San Francisco and all that he holds dear?

He would, declaring this strange land and its sweet ambrosia "ftw." (That's "for the win," a term of praise.)

But Morin flew back home as if it never happened. On a $149 helicopter ride to JFK. And they say Facebook's hitting hard times?

But besides the commercial rationale, there's a more disturbing reason for Facebook to throw a prom for its employees. With its cafeterias, gyms, and volleyball courts, Google likes to makes its employees feel like they never left college. Could Facebook be trying to make its workers feel like they never left high school? Infantilization is an effective employee-retention program. But it is not a particularly attractive one.

More pictures from Facebook's prom.

OMG. I just got invited to the Facebook Prom!!!! No, not by @randijayne, although I'm sure she's going to be jealous of my superhot date ;)