• online advertising

    Hulu's surprising lesson

    Jason Kilar, the CEO of online-video site Hulu, has rediscovered a truism: less is more. Hulu, which is mostly owned by NBC and News Corp., runs fewer ads on the TV clips it licenses from its TV-network parents than they air when they broadcast the same shows. And yet the ads are more effective. This could simply be a novelty effect; everything about Hulu is new, so the ads also draw more notice. But Hulu may be onto something. Why don't networks try running fewer ads on air, too? (Photo via Alarm:Clock)

    5:00 PM on Wed Oct 29 2008
    By Owen Thomas
    1,487 views, 13 comments

    Most discussed marcsiry: I'm not sure this story follows VW style guidelines- aren't you supposed to use at least one vaguely insulting descriptor more »

  • clips

    Kara Swisher calls Hulu lead developer a 12 year old because, well, he looks like one

    Here's the highlight from Kara Swisher's a tour of the Hulu offices. Hulu CEO Kilar takes Swisher into a group of cubicles reserved for developers. Hulu, Kilar says, was developed "between here and Beijing." Then Kilar walks over to a desk where what seems to be a child sits. "I want to introduce you to a little-known secret," Kilar says. How cute, Kilar wants to introduce Swisher to his kid. "Eden, take your earpieces out," Kilar tells the boy, before pulling them out of the boy's ears himself. The kid turns around and Kilar begins to explain that ""This guy coded—" but Swisher interrupts. "Oh, hello 12 year old, hello." Kilar: "He's legal. Over 21." The kid: "Barely."

    9:40 AM on Mon Apr 7 2008
    By Nicholas Carlson
    1,706 views, 7 comments

    Latest by andyfox1979: what an obnoxious prick that tourguide is. If he pulled my earbuds out I would've hadoukened his ass. more »

  • online video

    Hulu CEO Jason Kilar mum on Janet Jackson nipple-slip question

    When asked whether he'd post a Web clip featuring Janet Jackson's 2004 Super Bowl wardrobe malfunction, where Justin Timberlake yanked off more of her top than the two half-time performers say they'd planned to, Hulu CEO Jason Kilar deflected I Want Media's question as "theoretical.... I don't want to go there." But the site shows R-rated movies and asks users to confirm their age before showing the racier (and gorier) stuff. Kilar himself has played up the Hulu feature that lets viewers pick particular clips to search on and embed in their blogs. Which leads us to wonder: Is Hulu's target YouTube's audience, or Mr. Skin's? (Photo by AP/Ron Wurzer)

    10:20 AM on Mon Mar 24 2008
    By Jackson West
    648 views, 1 comment

    Latest by Magister: Hey! Be nice! I like having the option of watching R-rated content on Hulu and I'd really hate to lose more »

  • online video

    NBC wins Netflix's hand

    NBC Universal, in its ongoing effort to throw Steve Jobs into a jealous rage, is wooing every other feller with a video service in sight. In its man-harem: Jeff Bezos, with Amazon Unbox, and Jason Kilar, CEO of its joint venture with News Corp. Hulu. Add to the list Netflix CEO Reed Hastings. NBC has wooed Hastings into a syndication deal. As Apple used to do on iTunes, Netflix will offer new episodes of Heroes the day after they air, alongside a library of prior 30 Rock, Friday Night Lights, and The Office shows. Looks like someone can finally stop whining about the gaping hole left by the iTunes pullout.

    12:22 PM on Thu Nov 29 2007
    By Mary Jane Irwin
    358 views, 6 comments

    Latest by 0x6772: @Mary Jane Irwin: Actually, I don't think it is. NetFlix's video service fails catastrophically (it appears to be solarized and more »

  • online video

    Hulu launches, belly-crawls back to YouTube

    Despite some all-night conference calls prior to launch, online-video site Hulu did not collapse prior to opening its doors for business. But keep refreshing. Despite pleasant early reviews of the sites service — people are variously describing its service as "really slick" and "very nice" — NBC and News Corp.'s joint venture is in trouble. Why? More »

    9:36 AM on Mon Oct 29 2007
    By Nicholas Carlson
    1,252 views, 2 comments

    Latest by Randall: I might be the only person here, but I don't see a one stop shop for network programming as a more »

  • online video

    NBC, News Corp. name joint venture "Hulu"

    At last, the online-video joint venture between NBC Universal and News Corp., long ridiculed for its lack of a name other than "NewCo," has an official moniker, and a website, Hulu. It also has a $100 million investment, besides the backing of its parent companies, from Providence Equity Partners; a CEO, former Amazon.com executive Jason Kilar; and fancy offices in Los Angeles. What it still lacks, of course, is a shot in hell at competing with YouTube. More »

    9:18 AM on Wed Aug 29 2007
    By Owen Thomas
    1,333 views, 2 comments

    Latest by marcfiszman: And "crunch" (as in "TechCrunch") connotes an essentially trivial operation that is nonetheless painful to perform. The pain may be more »

  • joint misadventures

    The site that shall not be named

    NBC and News Corp.'s joint online-video venture has gone unnamed so long that it's reaching the point of total absurdity. It now has a CEO, even — former Amazon executive Jason Kilar — but still no name. The clock is counting down, since "NewCo," as NBC and News Corp. employees still style it, appears set to launch in a month. George Kliavkoff, NBC's chief digital officer resorts to calling it "the new site" in an interview with ClickZ. NBBC, NBC's digital-video distribution arm, is getting folded into NewCo and is winding down its current ad campaigns over the next 30 days, which suggests an imminent launch. Just one question: To whom are advertisers going to make out their checks?

    11:24 AM on Fri Jul 6 2007
    By Owen Thomas
    382 views, 1 comment

    Latest by BillLumbergh: Oh I hope Fox puts some of the 'hilarious' American Idol out-takes on here! Or maybe -- hold your more »

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