death of print
International Data Group, the tech publisher, was losing money every time it printed signature title
InfoWorld. After kicking the paper habit,
the title is now making $1.6 million per month in revenue, and approximately $592,000 net profit, the
Times reports:
In 2002, 86 percent of the revenue from IDG's publications came from print and 14 percent online. These days, 52 percent of the revenue is from online ads, while 48 percent is from the print side.
Sure, it serves a technology niche with a well-connected audience and advertisers inclined to turn to the Web. But where technology publishing goes, general interest content is sure to follow, goes the thinking. Only one hole in that theory: CNET.
Valleywag
