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IMterview

imterview

The future of advertising: engagement mapping and junk food

Here at Valleywag, we feel that readers deserve to be in on the gossip between reporters at the local watering hole. Why can't the same principle apply to our IM conversations? Here's one I had with AdWeek's Brian Morrissey. Topics include engagement mapping, the food crises and Reese's Peanut Butter Cups, and why search is overrated. More »

investigations

Apple CEO Steve Jobs IMs the Times

The most fascinating bit in Brad Stone's exposé of Fake Steve Jobs? For commenter davidu, it was the revelation that real Apple CEO Steve Jobs was interviewed by instant messenger. Impressive: Someone at the Times — most likely John Markoff — has Jobs's iChat screenname. And editors at Gray Lady consented to the inclusion of notes from an IMterview. We sent our crack reporters on a digging mission and they discovered this exclusive transcript. Must credit Valleywag! More »

fake steve jobs

Andy Ihnatko grants a fake interview

Months after Valleywag named Mac columnist and book author Andy Ihnatko as a possible writer of The Secret Diary of Steve Jobs, people have started fingering him as Fake Steve Jobs, the pretend Apple CEO, again, based on nothing more than some skimpy IP-address data. My pesky journalist instincts kicked in: Why not actually ask him? My lazy blogger instincts kicked in: Why not just do an IMterview? So I did. He warned me that he wouldn't give me any real answers about Fake Steve. And he delivered on that promise. But even so, I came away doubting that he's FSJ. A transcript of our AIM conversation follows. More »

jason calacanis

Jason Calacanis: "I'm not getting enough press anymore"

After he rang up on AIM to brag about his monitors, AOL rising star Jason Calacanis (disclosure: he runs a former Gawker competitor) stuck around to ask for some publicity. So here, everybody pay attention to Jason! (Partial transcript edited to take the boring bits out.) More »