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Idg

Harry McCracken leaving PC World to go startup PC World editor-in-chief Harry McCracken is leaving the magazine next month to work on his own technology website which, to our relief, he does not describe as a "blog." [Folio]

death of print

InfoWorld making 37 percent profit margin one year after ditching print

International Data Group, the tech publisher, was losing money every time it printed signature title InfoWorld. After kicking the paper habit, the title is now making $1.6 million per month in revenue, and approximately $592,000 net profit, the Times reports:
In 2002, 86 percent of the revenue from IDG's publications came from print and 14 percent online. These days, 52 percent of the revenue is from online ads, while 48 percent is from the print side.
Sure, it serves a technology niche with a well-connected audience and advertisers inclined to turn to the Web. But where technology publishing goes, general interest content is sure to follow, goes the thinking. Only one hole in that theory: CNET.

macworld 2008

Charlotte McCormack, take a bow

IDG's public relations manager let Valleywag into Macworld in force, without requiring us to invoke our connections to print publications. She even forgave me for screwing up my registration. Charlotte, can you toss us out sometime Thursday? We have a reputation to maintain.

Brad Stone of the New York Times has picked up, belatedly, that the Industry Standard, the fast-falling standard-bearer magazine of the dotcom boom, will be reborn as an online-only publication. A source tells us that IDG, the publisher of the new Standard, had pegged a relaunch date in less than a week. One small problem: As Stone points out, IDG has yet to hire an editor-in-chief. In fact, we hear that the initial plan for the website didn't even include a top editor. [Bits]

media

The return of The Industry Standard

Could it be true? Eric Savitz of Barron's blogs about the apparent comeback of his former employer, The Industry Standard. The weekly tech trade magazine inflated, and imploded, more or less in sync with the dotcom bubble; shuttered by owner IDG, it's seen a series of mostly pathetic attempts to resuscitate its website, all of which floundered. But the website now promises that the Standard is "coming back." Odd timing, given Time Inc.'s shuttering of Business 2.0, and the discontinuation of the Red Herring's print edition. Founder John Battelle tersely wishes the new Standard luck. I'm betting that the publication bypasses print and goes straight to the Web — just like Battelle's current venture.

deathwatch

E for All videogame powwow implodes

The Electronic Entertainment Expo, the annual videogame trade show, was recently downsized from 60,000 attendees to a scant 3,000 or so. Why? Because exhibitors were sick of the exorbitant costs associated with putting together a booth in the cavernous Los Angeles Convention Center, and wanted an insidery event, not one open to all comers. Seeing a void left, IDG Entertainment, publisher of GamePro and the now defunct GameStar (a sort of Maxim for videogames), swooped in to host E For All. It's a public event, unlike the new E3's restricted-access gathering, and tickets for the four-day show go for $90. There's one problem: Exhibitors have no desire to attend. More »