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online advertising

Online ad take bigger than that of radio, cable and broadcast television

Online advertising grossed $21.2 billion in 2007, beating cable ($20.9 billion), radio ($19.8 billion) and broadcast television ($19.2 billion), according to a report commissioned by the Interactive Advertising Bureau. Of that, 41 percent went to search advertising — which means, for the most part, Google. The total represents a 26 percent increase over last year. What's potentially problematic? More »

11:20 AM on Fri May 16 2008
By Jackson West
684 views, Comment

IAB formalizes rules for online video advertising The bad news? The Interactive Advertising Bureau has officially endorsed "preroll" ads, which play before a video. The good news? They're limited to 30 seconds. [Beet.tv]

Comment

the chart

Crises say what? Internet advertising roaring

Consumers are losing confidence, disposable income belongs to the very wealthiest and tech stocks are taking a beating on Wall Street. Are the dark days upon us? Not according to the Interactive Advertising Bureau. It reports that U.S. Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007. That's 25.3 percent, or $1.1 billion, more than the third quarter of 2006 and yet another historic high. More »

8:44 AM on Tue Nov 13 2007
By Nicholas Carlson
454 views, 4 comments